LITHIUM

SMS Platform for New Services & IP Communications

Support growing A2P and P2A applications with security & reliabilityEnsure performance for high volume SMS traffic and message surgesCost-effectively transition 2G/3G messaging to IP for LTE and IMS networks

OPPORTUNITYSCALABILITY

GROWTH

SMS PLATFORM Lithium is a modular SMS platform for Mobile Operators: • Route SMS on a very large number of conditions• Painlessly add capabilities or capacity to the system• Efficientlyreplaceend-of-lifeSMSCsor

Application Gateways• Offer Personalized Subscriber SMS features• Combatrevenuelossduetospoofing,spamor

DoS attacks

DEPLOY NEW SERVICESLithium’s core SMS router works with a range of SMS components to provide a complete solution. SMS Router - Rules-basedroutingengine:• Firstdeliveryattempt(FDA)tooffloadfromlegacy• Mobile-to-mobile,mobile-to-application&application-to-mobile

• Weighted,prioritized,andadaptiveloadbalancingIP-SM Gateway–Circuittopacketswitched:• Based on the 3GPP standard for LTE networks

SMS Store – High-capacitymessagestorage:• Message prioritization with redundancy

SMS Firewall – Screening,detectionandfiltering:• Anti-spoofing,fakeSMSandGTscanningdetect

Application Gateway – SMSCtoapp.server:• LoadbalancingforSMPP,UCP,CIMD2

Personalized Services – Subscribervalue-adds:• Forwarding,copying,&userconfigurablefeatures

KEY BENEFITSScale For Any SMS Volume – Reliably delivermessagesforanytrafficvolume,withlivesystemsdeliveringwellover50,000SM/s,andperrackperformanceofupto20,000SM/satN+1 redundancy.Security–Rules-basedfilteringandadvancedanti-spoofingfeaturesvirtuallyeliminatethedelivery of unwanted messages to subscribers.Increase Revenue –Supportforreal-timeprepaid billing reduces the opportunity for fraud to improverevenues.Additionally,sponsoredand personalized SMS creates a new revenue opportunity for mobile operators.

Why NewNet?RangeofRichMediaSolutions.ProvenPerformance.Innovation.

IndustryLeaders...Over 80 carrier and mobile operator deployments worldwideTransports over 100 million messages per dayNewNetsolutionssupport1/7oftheglobalmobilesubscriberbase

CONVERT TO IPTransitiontoSIP-basedSMSdelivery

without expensive network replacement

APPLICATION TO MOBILEOptimize for surges typically seen with

application generated SMS

FIRST DELIVERY ATTEMPT (FDA)Postfailure-ReducesSMSCloadbyusinglicensesonlyforstore&resend

INTELLIGENT LOAD BALANCINGBasedondynamicandsemi-static

statesoftheplatform&SMStrafficpersecond

REAL-TIME REPORTINGReal-time,web-basedstatistical

reporting,dataminingwithscheduledservice,top10reportsonpastdata.

CUSTOMER CARE INTERFACE (CCI)Web-basedtoolthatmakesiteasyforagentstosearch&assistwithSMS

FLEXIBLE BILLINGFullyconfigurableincludinglegacy

formats and prepaid SMS billing such asCAMELandDIAMETER

Uniquely scalable SMS platform with advancedsecurity, reliability and

value-added features

1st

LITHIUM SMS PLATFORMLithium enables mobile operators to take advantage of new opportunities in SMS messaging with solutions that costeffectivelytransitionstoIP,supportthechallengingtrafficpatternsofincreasingA2PandP2Aapplications,andcosteffectivelyscaleswithexceptionalsecurity,reliabilityandthroughput.

LITHIUM ARCHITECTUREThe Lithium SMS Network consists of an aggregation of modular functional components,withanSMSRoutercore.ThisrouterfreesuplegacySMSCcapacitybyusingfirstdeliveryattempt(FDA)formobile-originated(MO)/application-originatedAO)messages.The SMS Router also eliminates SMS bottlenecks and maximizes Short MessageServiceCenter(SMSC)capacityutilizationwithadvancedloadbalancing and throughput control techniques.

26 Union St., Suite 305 • Bedford, Nova Scotia Canada B4A 2B5+1 902.406.8375• info@newnetmobility.com • www.NewNetMobility.com • twitter.com/NewNetCT

A2P, P2A and M2MApplication-toPerson(alerts,promotionalmessages),Person-to-Application(checkbalance,opt-in,voting),andMachine-to-Machine(monitoring,systemupdates)aredrivinggrowthinSMSusageandrevenue. Lithium enables mobile operators with an SMS platform tunedforthespecificrequirementsofA2P,P2AandM2M:Anti-Spam -A2PSMShasprovenchallengingforcarriersduetospamming.Lithium’sSMSfirewallenablesSMSmessagestobescreenedandfilteredusingNewNetpatenteddetectiontechniques.Networklevelscreening,contentfilteringandadvancedscreeningreduce SMS spamming.Scalability -P2ASMSapplicationssuchaspoliticalcampaignsand competitions will generate message surges. Lithium’s SMS architectureefficientlyscalesfortheseperiodicinstancesbyusingLithium’s SMS Router to send messages directly to the Application. Also,Occasionalmessagepeaksarenotcountedtowardsthelicense.Management -TheInternetofThings(IoT)isbeingdrivenbyM2Mcommunications,frequentlybytheuseofSMS.LithiumsupportsM2Msolutions with features that make it easy to provision for and identify M2MSMSmessaging.OperatorscandivertM2MmessagingtoasubsystemwithinthesameLithiumrackformanagementflexibility.ReportingenablesmonitoringandbillingspecificallyforM2MSMS.

BILLINGLithium supports a wide range of billing formats including fully configurablelegacySMSCcompatibleformatsandprepaidSMSbillinginterfacessuchasCAMELandDIAMETER.Lithium’shighlyflexiblebillingcontrollanguagesupportssophisticatedbilling logic Lithium can detect free SMS transactions (such as SMS to certain short codes) and skip the 3rd party billing transaction step.

Next Generation SMS for Today’s New Messaging Opportunities!

Theinformationcontainedhereinisprovidedforinformationpurposesonly,isintendedonlytooutline(NewNet’s)presentlyanticipatedgeneraltechnologydirectionandisthereforesubjecttochange.Theinformationcommunicatedisnotanobligationtodeliveranyproduct,productfeature,service,servicefeature,software,softwareupgradeorfunctionality.Copyright©2015NewNetCommunications,LLC.AllRightsReserved.Informationsubjecttochangewithoutnotice.

LITHIUM REPORTINGOver 300 parameters are tracked by Lithium for each SMS message. This rich data is storedwithinaLithiumrelationaldatabasetoreviewwithinscheduledemails,orviaaweb-basedGUI.Alargenumberofpackagedreportsareavailable,oruserscandownloaddetailfor custom reporting. • Real-timeSMSperformancestatisticsandsubscriberdetail• Marketinginformation(on-lineusage,Top10’s,etc.)• Successfulandunsuccessfulmessages,includingreasonsforfailure• SMS network bottleneck monitoring and analysis tools• Schedulereportingtoaconfigureddestinationhostand/ordirectory• ExportinCSVformatforcustomizedreporting• CustomerCareInterfaceforagentstosearchforamessage,sendatestandmore

SMS

SMS Application

SMS Application SMSC Foreign SMSC

Subscriber Database

SNMP

OAM

STATS

CDRs

LOGS

Charging

Personalized Services

Store & Forward

Messaging Routing

Message Screening

Application Management

Security

LithiumPrepaid

SMS

MO MT MO AO AT AO

MT AT

IP SHORT MESSAGE GATEWAY (IP-SM-GW)LithiumIPShortMessageGateway(IP-SM-GW)actsasabridge,managingtheoriginationandterminationofSMSmessagesbetweencircuit-switchedandIP-basednetworks.Benefitsinclude:•EnsuresservicecontinuityinLTEenvironments•MinimizesthecapitalexpendituresforSMSandMMSservicesoverIP•Offloadsthecircuit-switchedlayerofSMStraffictoLTE/IMSnetwork•OffersachoiceofTransport-orService-Levelinterworking•CanbedeployedasamoduletoLithium,orasastandaloneIP-SMGW