sms is alive and well

www.squire-technologies.com

October 2016

1

SMS is alive,and well…


2

SMS is alive and well.

There are more mobile messages going back and forth in the world today than ever before!


3

SMS reaches every user globally…

Whether they have a Smart phone or feature phone,from China to Brazil, with or withoutinternet coverage, the message is…

the same and the architecture is simple and works


4

Consumers love text

It’s familiar to everyone and easy to use, young or old, making it our ‘default inbox’…

and helping it to achieve engagements rates higher than both messaging appsand email - with read rates of over 90% in minutes


5

In comparison

500 million messages are sent onTwitter per day, compared to…

23 billion SMS text messages That’s

8.3 trillionthis year


6

Opportunities for business

For business SMS provides huge opportunity and isthe most preferred method of bulk B2C communication used today.

• Not bound by networks• Independent of platforms• Non-proprietary and• Doesn’t require a data subscription

SMS is…


7

The App Economy

While the app economy explodes SMS continues tobe the backbone of “one-to-many” messaging forbusiness and commerce, outscoring messagingapps for A2P (application-to-person) in all verticals.

$53.07BILL ION

In 2013 the A2P SMS market wasvalued at $53.07bn - and is expectedto grow at a CAGR of 4.2%


8

Businesses embracing SMS

Wide scale adoption of SMS by global and localbusinesses looking to communicate effectively withtheir customers is expected to be fuelled by SMSintegration with digital communications asbusinesses adapt to a completely mobile lifestyle.


9

Growth in bulk SMS will come from

Delivery updates

Smart-home

OTT providers

Healthcare

Banking

Government


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SMS benefitting OTT players

OTT players themselves have seen up to 15% risein customer retention and acquisition via the use of SMS as a targeted communication channel.


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Integral part of the digital economy

SMS underpins the majority of today’s most populardigital mobile services, and as such wholesale SMSspecifically has a very central role to play in todayand tomorrow’s increasingly digital economy and lifestyle


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Golden Age for A2P SMSAccording to , the next few years will mark‘a Golden Age for A2P SMS’…

with the number of global A2P messages increasing from 1.4 trillion in 2013 to 2.19 trillion by 2018


Tel: +44(0)1305 757 314Email: [email protected]

Squire Technologieswww.squire-technologies.com

sms is alive and well

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