Hypermedia. 2B Bergman Street, Rehovot, Israel 76705 Telephone: +972-77-444-5000, Fax: +972-8-936-3066

CUSTOMER SERVICE

SMS FOR PROMOTION AND NOTIFICATION

Success story – Amber Cars

Customer:

Amber Cars was founded in 1987, the largest private transport car for hire company

in Leeds UK. The company specializes in offering world class airport pick up and

transfer service, day trip, excursions and General Taxi work.

Need and requirements: Amber Cars needed a way to better communicate with their customers and

potential customers. They found out that SMS can provide them all their

requirements, from sending marketing campaigns promoting the business to

providing customers with a higher level of service by sending notifications on the

status of their orders.

The solution:

Amber Cars utilize multiple Hypermedia SMS Servers (HG-7000), taking advantage of

the smart API to integrate the SMS servers with Amber Cars’ tailor-made SMS

application. Using Hypermedia’s SMS server, Amber Cars can now offer their

customers a superior service and a more effective way to communicate. Some of the

services Amber Cars can now offer to their customers include:

1. Sending price quotes to costumers after requesting a quote using Amber Cars

web site.

2. Notifying customers on new campaigns and special offers.

3. Notifying costumers that the requested vehicle is on the way to costumer’s

location, and supplying the name and details of the driver and type of

vehicle.

4. Notify the costumer that the vehicle has arrived and awaits the costumer at a

specific location.

5. Keeping the database (list of costumers and customer information) secured.

Hypermedia. 2B Bergman Street, Rehovot, Israel 76705 Telephone: +972-77-444-5000, Fax: +972-8-936-3066

Solution Implementation:

Amber Cars took advantage of the unique master/slave topology that Hypermedia SMS server has to offer. The SMS gateways were installed in various locations in the United Kingdom. All are managed through one central interface.

Benefits:

Costumers are now notified of special offers creating new business opportunities. In

addition, customers now enjoy a superior experience by being guided and tended to

all along the service. By having Hypermedia’s SMS server, Amber Cars have the

flexibility to fully control their customer base information and have the messages

sent to them without the need to be dependent on aggregators or SMS suppliers.

Customer quote:

"We chose Hypermedia because of their willingness to work with us to develop this

solution. At every stage they have been on hand to help our development team. The

HG-7000 gateway is reliable and twice the speed of our previous Gateways and easy

to configure. It is great to work with a company so willing to improve their product."

Andrew Pennock

Managing Director

Amber Cars Leeds