Smoking

Hazardous to Your

Health

Australian Statistics in 2009 30% of men and 27% of women are smokers Average 18 cigarettes a day By the age of 15, 25% of boys and 28% of girls are regular

smokers (source: www.smokingstatistics.org) Smoking causes 80% of all drug related deaths

(Source: www.cyh.com)

(image: courtesy of clipart)

The FactsSmoking:

Is addictive – more than heroine or cocaine Makes your clothes, hair and breath smell Turns your teeth and fingers yellow Increases risk of stroke and heart attack Increases risk of developing diabetes Is the most common cause of lung, throat and

mouth cancer

(Website Source: http://www.cyh.com/HealthTopics/HealthTopicDetails.aspx?p=240&np=158&id=2099)

Some Reasons: Young people are attracted to the image:

Because their friends and family are smokers

Cultural Influences

Source: Children Youth and Women’s Health Service

Why Do Young People Start Smoking?

Think of Some Reasons

Image: Courtesy of ClipArt

What are in Cigarettes?

Do YOU know?

Over 4000 Chemicals!!!!(60 of which are carcinogenic)

Image courtesy of ClipArt

Source: www.willwilliams.co.uk/common-issues/smoking/whats-in-a-cigarette)

(Source: www.willwilliams.co.uk/common-issues/smoking/whats-in-a-cigarette)

What are some of the consequences of

smoking?

Smoking

StrokeLung

Cancer

StomachCancer Throat

Cancer

Emphysema

HeartDisease

BladderCancer

But what does these things really look like?

How do these images make you feel?

Website Source: http://smokefreewic.com/Facts/Smoking.html

(Website Source: www.quitsmokingpainlesslynow.com/.../

Website Source: http://www.kaheel7.com/eng/index.php/health-a-medicine/80-smoking-the-21st-epidemic-disease

Anti-Smoking CampaignsLet’s Have A Look At

Some

Image Courtesy of ClipArt

Images courtesy of Flickr

Image courtesy of Flickr

Radio Campaign(Source: http://www.quitnow.info.au/internet/quitnow/publishing.nsf/Content/youth-lp

Answer the following:

• Who is the audience?

• What is the campaign trying to say?

• How does they make you feel?

• Do you think the message is clear and effective?

Anti-Smoking TV Commercials

Cigarette Advertising is banned in Australia but there are numerous anti-smoking campaigns in Australia and around the world. View the following:

http://www.youtube.com/watch?v=1MF4sCvkAAA

http://www.youtube.com/watch?v=JndtG8Y7yfw

http://www.youtube.com/watch?v=SfAxUpeVhCg

Answer the following questions:

Questions How are each of these ads different? Who is the primary target audience? How do the ads make you feel? Which ad do you think is most effective? What would your anti-smoking campaign

look like? How do these ads compare to the images and radio ad?

Your Task: Design your own anti-smoking campaign. Choose your audience (peers, parents,

friends, smokers in general) Choose your media Consider which emotions you are targeting

(fear, guilt, shock) Think about the main message of your

campaign.

But wait……

There’s hope……

People can and do quit smoking

But, it won’t be easy because smoking is an addiction.

(Image and sound courtesy of ClipArt)

Final Task To compile a resource kit for your

target audience to assist them to quit smoking.

Include things such as information, tips and strategies, support groups, help lines.