smoke + vape product guide | buyer trends
TRANSCRIPT
ASD Market Week // Smoke + Vape Buying Guide 2016 page 1
BUYER’S GUIDES M O K E + VA P E
ASDMARKETWEEK
ASD Market Week // Smoke + Vape Buying Guide 2016 page 2
The Modernization of an Industry
In this report you’ll find:
7 130+Key product smoke & vape accessory trends
driving the market
Matching go-to vendors/suppliers to buy the trends
from right now
Curated directory of trendsetting vendors to
contact and visit at Smoke + Vape at ASD
With a market valuation of $3.5 billion, (according to MarketWatch) the vaporizer industry is bursting with opportunities for retail entrepreneurs to stake their claims in this niche (for now) market.
Likewise, with prohibition receding and venture capital flowing freely, the smoke accessories market is poised to take off like never before. The smoke and vape shops that are on track to modernize their merchandising, product assortments, and business processes will be the first to benefit.
We couldn’t agree more.
“Vaporizing is not a trend, it’s the new standard,” –Tim Patenaude, VP Marketing of G-Pen.
ASD Market Week // Smoke + Vape Buying Guide 2016 page 3
Table of ContentsIntro
Trend 1: High Fashion Glassware
Trend 2: Celebrity Branded Smoke + Vape Products
Trend 3: Modern Packaging and Designer-Inspired Products
Trend 4: Customizable Vape and E-liquids
Trend 5: E-Cigars + E-Pipes
Trend 6: 420-Friendly Gifts + Novelties
Trend 7: Monthly Subscription Services + “Bundling”
The Experts Weigh In on Smoke + Vape Product Trends
About Smoke + Vape at ASD
Featured Vendors
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ASD Market Week // Smoke + Vape Buying Guide 2016 page 4
Haute High: Design SavvyHigh Fashion GlasswareHigh-end, intricate, artisan, yet modern designs are revolutionizing the glassware market. They are vast improvements over older pipes, bongs, and hookahs–and are even easier to merchandise!
trend #1
SHOP THE TREND
EXTRA CREDIT
• Cream Glassware• TMS International Hookahs• Starbuzz Hookahs
Elite Hookahs creates gorgeous hookahs and
fashionable travel cases in which to carry them
ASD Market Week // Smoke + Vape Buying Guide 2016 page 5
Vape-a-razzi: Celebrity BrandedSmoke + Vape ProductsCelebrity smoke and vape products are heavily trending. With rap and hip-hop more popular than ever, collaborations and cosigns by legends like Birdman, Rick Ross, Souljah Boy, and Young Thug drive popularity and sell-through. Branded posters with your customers’ favorite artists will also spice up any smoke shop decor.
trend #2
SHOP THE TREND
EXTRA CREDIT
• Grind Distribution [Young Thug + Birdman]• Grenco Science [Snoop Dogg + Wiz Khalifa]• Argelini Tobacco [Tyga]• Phantom Smoke Hookahs [Souljah Boy]
Keep on the lookout for vapes from a variety of artist-genres and celeb-types which might
also suit your customer.
ASD Market Week // Smoke + Vape Buying Guide 2016 page 6
Branding to Stand OutModern Packaging + Designer Inspired ProductsSophisticated and aesthetically advanced products at more premium price points are the way forward as a new breed of customers care about elegant product appearance and packaging more than ever. Key features: muted colors, tonal, luxury retail-inspired, clutter-free.
trend #3
SHOP THE TREND
EXTRA CREDIT
• Happy Kit• Ilusions Vapor • Halo Cigs • BlackCat Electronic Cigarettes• VaporTech USA• Rolls 69• Grenco Science• White Rhino
St. Augustine Organic features fun and sophisticated modern
packaging - and even helps you merchandise their product by offering custom posters with
your store name.
ASD Market Week // Smoke + Vape Buying Guide 2016 page 7
Keep it FlavorfulCustomizable Vape + E-LiquidsPremium, food-flavored, and customizable e-juices are experiencing an explosion in popularity. Customers are keen on mixing flavors and intensities to create custom blends. Key Features: food-inspired flavors (Horchata, Sriracha), organic and vegan liquids.
trend #4
SHOP THE TREND
EXTRA CREDIT
• J Juice• DNA Vapor• White Rhino• E-generation• Eve E-Liquids
Joint Balm creates hemp and honey-flavored lip balm that can also be added to rolling
papers, providing for a slower, and more savory burn (and is a
point-of-purchase winner).
ASD Market Week // Smoke + Vape Buying Guide 2016 page 8
Old School Made New AgainE-Cigars + E-PipesE-cigarettes and vape pens are all the rage but everything old school has become new school again with electronic cigars and e-pipes.
trend #5
SHOP THE TREND
EXTRA CREDIT
• Royal Smoke E-Cigars• Aristo E-Cigars• e-Pipe Mods• BlackCat Electronic Cigarettes
Accessorize: pair these with a pocket square and a blazer
tailored within an inch of your life - and your smoking
buddies will have no idea you’ve gone electronic.
@fashionbeanscom@styleiswhat
ASD Market Week // Smoke + Vape Buying Guide 2016 page 9
Have a Sense of Humor420-Friendly Gifts + NoveltiesIn the race to carry the latest vape or smoke “tech” remember to carry the irreverent, yet mainstream gifts + novelties associated with the industry. These are great POP sale items with mainstream appeal. Gift, novelty, and souvenir sales in 2016 are projected to be close to $19B in the U.S. alone* - with no signs of slowing. Take note. Key Features: cards, stationery, board games, books, mugs, and signs.
trend #6
SHOP THE TREND
EXTRA CREDIT
• Smuggle your Booze• Earthly Body• Sign of the Time• Song of India• Baxbo / Flask Tie / Flask Scarf• Mostly Signs • Funqigifts
Add the term “-themed novelties” to the end of any
Smoke + Vape-related Google word search and you’ll also
strike hilarious (and profit-inducing) gift gold.
*source: Statista
ASD Market Week // Smoke + Vape Buying Guide 2016 page 10
Putting It All Together
Think Birchbox or Trunk Club-meet-Smoke and Vape Accessories.
The Smoke + Vape industry has jumped into the subscription game by having in-house experts pick from thousands of new products so shoppers don’t have to.
trend #7
SOME EXAMPLES*
VapeBox
ZampleBox
DripClub
Easy Vape Club
*our team hasn’t tried these yet so this list is not an official endorsement!
Craft Vapery
Zodist
Monthly Subscription Boxes
ASD Market Week // Smoke + Vape Buying Guide 2016 page 11
The Gift Basket of TomorrowProduct Bundling 101Definition: The art of bundling is finding interesting, creative connections between products - and pairing those customized product selections for your customers conveniently to purchase.
Get Started: Curate 3 or more products according to a theme and sell those as a unit in your shop or site.Insider Tip: The margins are much higher.
Bundling Benefits:
Learn More About Bundling:
Higher Margins: Customers see the well-curated “bundle” as more valuable than the sum of its individual components. If you bundle well, consumers will pay a premium for your taste and choices.
Establishes Loyalty:Bundles create a hook, convey your unique brand personality, and provide a competitive advantage.
Customer Convenience: Take pressure out of pairing products for your customers with a customized all-in-one selection of trending items - this convenience drives value.
Head over to the ASD Insider Blog and search “bundling” for a quick tutorial.
VAPE JUICE NOVELTY
BUNDLE+ + =
trend #7
ASD Market Week // Smoke + Vape Buying Guide 2016 page 12
The Experts Weigh In Smoke + Vape Product Trends
“Labeling and branding by different companies will become more prominent in the vape market overall.” - Kevin Dankman, Director of HotBreath Magazine
“Rebuildable tanks for electronic cigarettes seem to be very popular. Also a lot of people are going for box mods (a square mod for vaping) and variable voltage pens.” - Lucy Sung, Blackcat Electronic Cigarettes
“The growth in the Cannabis space has been staggering, with incredible innovation in vaporization, storage, technology and glass. Companies like Raw Papers, Across International Ovens and 420 Science are truly creating a multi-billion dollar industry.” - Matt Stang, High Times
ASD Market Week // Smoke + Vape Buying Guide 2016 page 13
Smoke + Vape @ ASDFebruary 28 - March 2, 2016 // Las Vegas Convention Center
200+ vendors and 1000’s of new products, 90+ free retail education sessions
Smoke + Vape at ASD is the largest wholesale B2B smoke and vape accessories trade show in the U.S., connecting retailers with trending products at the high-est margins anywhere.
Buyer Registration:
Smoke + Vape is part of ASD Market Week
We look forward to seeing you at our next show.
Stay Connected
Smoke + Vape ASD Blog
Follow Smoke + Vape on Twitter for product showcases and industry news.
ASD Market Week // Smoke + Vape Buying Guide 2016 page 14
1. High Fashion Glassware
Cream Glassware*http://www.creamglassware.com/
TMS Int’l Hookahs*http://www.tmsimports.com
Starbuzz Hookahs*http://www.shopstarbuzz.com/
Elite Hookahs*www.elitehookahs.com
2. Celebrity-branded Smoke + Vape Products
Grind Distribution*http://www.grinddist.com/
Grenco Science*http://www.gpen.com/
Argelini Tobacco*http://www.argelinitobacco.com/
Phantom Smoke Hookahhttp://www.phantomsmokehookah.com/
3.Modern Packaging and Designer-Inspired Products, Branding
Happy Kithttp://www.thehappykit.com/home
Ilusions Vapor http://www.illusionsvapor.com
Halo Cigs*https://www.halocigs.com/
Black Cat Electronic Cigarettes*http://www.blackcatecig.com/
VaporTech USA* http://www.vaportechusa.com/home.asp
Rolls 69*http://www.rolls69.com/en/home
Grenco Science*http://www.gpen.com/
White Rhino*http://www.whiterhinowholesale.com
St. Augustine (a div. of Spectrum Vapor)http://staugustineorganic.co/http://spectrumvapor.com/
4.Keep it Flavorful: Customizable Vape and e-liquids
J Juice*http://www.vapejjuice.com
DNA Vaporhttp://dnavapor.com/
White Rhino*http://www.whiterhinowholesale.com
E-Generation*http://www.egenusa.com/
Eve E-Liquids*http://www.eveliquids.com
Joint Balm*http://www.JointBalm.com
5.E-Cigars + E-Pipes: Old School Made New Again
Royal Smoke E-Cigars http://www.royalsmoke.com/store/p/47-E-Cigar-Kit.aspx
Aristo E-Cigarshttp://www.aristocigars.com/
e-Pipe Modshttp://epipemods.com/pipes.html
Black Cat Electronic Cigarettes*http://www.blackcatecig.com/
6.Novelties: Have A Sense of Humor
Smuggle your Booze*http://www.smuggleyourbooze.com/ Earthly Body*http://earthlybody.com/ Sign of the Times/Crystal Art Gallery*http://www.sottproducts.com R Expo (USA) Inc. Song of India*http://rexpo.com/index.php/body/massage-oils
Baxbo / Flask Tie*http://baxbo.com/gifts/flasktie-flaskscarf/
Mostly Signs*http://www.mostlysigns.com/category/ts_lt_ms/ts_lt/ Funqigifts*http://www.funqigifts.com
Plastic Landhttp://www.shopplasticland.com
Bicylcle Cardshttp://www.bicyclecards.com/
*vendors you’ll find at Smoke + Vape at ASD
Featured Vendors