smmw13 jay baer's keynote

Upload: tweet-binder

Post on 03-Apr-2018

215 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/28/2019 Smmw13 Jay Baer's Keynote

    1/7

    SMMW13 Jay

    Baer

    SMMW13 Jay

    Baer

    Tweets and Stats

    By Tweet Category for iPad

    Date: 04/08/2013

    Analysis of the session 'SMMW13 Jay Baer' created with Tweet Category

  • 7/28/2019 Smmw13 Jay Baer's Keynote

    2/7Analysis of the session 'SMMW13 Jay Baer' created with Tweet Category

    Session SMMW13 Jay Baer

    Introduction: Lovely and amazing keynote by Jay Baer. People loved it and the tweets reflected his passion and knowledge about Social Media. We created a Text

    Tweets Category to sort there all the quotes and statements. This report has been made with the iPad app tweet category.

    Statistics

    690 305273 332 46

    20 0 19

    8.675.962 ImpressionsPotential impact

    2,3

    2.062.671 UsersPotential reach 6.763

    Categories

    Category Total

    tweets

    % Original

    Tweets

    RT User

    Text Tweets 591 86 332 259 268

    Replies 52 8 46 6 44

    Links 26 4 20 6 21

    Pictures 21 3 19 2 18

    Charts

    num.

    tweets

    time

    0

    00:007 apr

    0

    02:40

    0

    05:20

    0

    08:00

    0

    10:40

    0

    13:20

    8

    16:00

    1

    18:40

    16

    21:20

    1

    00:008 apr

    num.

    users

    num.

    followers

    13

    0-50

    15

    50-100

    23

    100-150

    9

    150-200

    13

    200-250

    15

    250-300

    16

    300-400

    10

    400-500

    31

    500-750

    26

    750-1000

    21

    1000-1500

    62

    1500-5000

    18

    5000-10000

    33

    >10000

    num.

    tweets

    per user

    num. users

    2091

    342

    243

    124

    45

    22>5

    Most Active Users

    EricTTung

    51tweets

    41383followers

    JamesHahnII

    27tweets

    914followers

    naullyn

    21tweets

    1268followers

    4SuperRob

    17tweets

    680followers

    5Bethany_Kate

    14tweets

    1049followers

    6mkatewarnock

    13tweets

    191followers

    7KateRados

    12tweets

    3095followers

  • 7/28/2019 Smmw13 Jay Baer's Keynote

    3/7Analysis of the session 'SMMW13 Jay Baer' created with Tweet Category

    Potential Reach

    Text Tweets

    Replies

    Potential Impact

    Text Tweets

    Replies

    Users

    Text Tweets

    Replies

    Number of tweets

    Text Tweets

    Replies

    Retweets

    Text Tweets

    Links

    Charts

    Category Total

    tweets

    % Original

    Tweets

    RT Users Impressions Potential Reach Tweets/

    User

    Followe

    User

    Text Tweets 591 86 332 259 268 7.401.594 1.785.480 2,2 6.662Replies 52 8 46 6 44 955.316 655.370 1,2 14.894

    Links 26 4 20 6 21 200.026 179.999 1,2 8.571

    Pictures 21 3 19 2 18 119.026 76.284 1,2 4.238

  • 7/28/2019 Smmw13 Jay Baer's Keynote

    4/7Analysis of the session 'SMMW13 Jay Baer' created with Tweet Category

    305 101,7 2,3 28.446

    Most active users

    EricTTung

    51tweets

    JamesHahnII

    27tweets

    naullyn

    21tweets

    tweets

    tweets

    Most popular users

    JeffSheehan

    193.193followers

    MariSmith

    191.837followers

    FashionweekNYC

    167.915followers

    followers

    followers

    Users with the highest impact

    EricTTung

    2.110.533impressions

    FashionweekNYC

    1.511.235impressions

    kimgarst

    1.114.960impressions

    impressions

    impressions

    Most participative users

    DowntownRob

    3num. categories

    EricTTung

    3num. categories

    JamesHahnII

    3num. categories

    num. categories

    num. categories

    Retwitters

    naullyn

    20num. of RTs

    marketingbykat

    6num. of RTs

    JShontelle

    5num. of RTs

    num. of RTs

    num. of RTs

    Most original users

    EricTTung

    51original tweets

    JamesHahnII

    27original tweets

    SuperRob

    17original tweets

    original tweets

    original tweets

    6763

    1

    Very low

    0 to 10

    followers

    12

    Low

    10 to 50

    followers

    47

    Medium-low

    50 to 200

    followers

    54

    Medium

    200 to 500

    followers

    57

    Medium-high

    500 to 1000

    followers

    83

    High

    1000 to 5000

    followers

    51

    Very high

    >5000

    followers

  • 7/28/2019 Smmw13 Jay Baer's Keynote

    5/7Analysis of the session 'SMMW13 Jay Baer' created with Tweet Category

    @HolidayWorldHoliday World

    Thanks, Jay! @EricTTung: Holiday World creates lots of content so

    your questions are already answered when you get there. @JayBaer

    #SMMW13

    Cat.: Text Tweets @DeePatienceDee Patience

    #jealous. RT @skooloflife: @jaybaer's session on Youtility was

    awesome #smmw13

    Cat.: Text Tweets

    @ninagrenninglohNina Grenningloh

    "The future is having a marketing plan for each piece of content you

    create. You have to market your marketing." ~@jaybaer #SMMW13

    Cat.: Text Tweets @gvogt18Gail Vogt

    Your content is competing for attention from your customer's family

    and friends. @jaybaer #smmw13

    Cat.: Text Tweets

    @SuperRobRob Stevens

    Self-promotion should be only 5% of your posts. Ties nicely into

    @jayBaer talking about being helpful. @GuyKawasaki #SMMW13

    Cat.: Text Tweets @EricTTungEric T. Tung

    #Youtility is never finished. If you think you're going to run out of

    content, you aren't @JayBaer #SMMW13

    Cat.: Text Tweets

    @jawiderJulie Wider

    #smmw13 loved the @jaybaer session on selling less and informing

    more

    Cat.: Text Tweets @RyanSmithFLARyan Smith

    Great session w/ @jaybaer #SMMW13 . Funny guy too.

    Cat.: Text Tweets

    @ERMackenElizabeth Macken

    "Worry less about selling better and worry more about teaching better"

    Thanks @jaybaer #smmw13 #WhatsTheBuzz

    Cat.: Text Tweets @JamesHahnIIJames Hahn II

    You will never run out of ideas for Youtility if you look in the right

    places. - @jaybaer #smmw13

    Cat.: Text Tweets

    @NOWMG

    NOW Marketing Group

    If you sell something you create a customer for a day, if you help

    someone you gain a customer for life. #JayBaer #smmw13

    #relationships

    Cat.: Text Tweets @DaveKerpen

    Dave Kerpen

    Content is fire. Social media is gasoline. - @JayBaer #smmw13

    Cat.: Text Tweets

    @SociallySortedDonna Moritz

    "You are always better off having actual conversations than trying to

    interpret big data. Always" @jaybaer #smmw13

    Cat.: Text Tweets @SuperRobRob Stevens

    Sometimes you have to actual conversations with customers than

    trying to interpret big data. @jaybaer #smmw13

    Cat.: Text Tweets

    @KateRadosKate Rados

    Love this. RT @Bethany_Kate: Worry less about selling better. Worrymore about teaching better. @jaybaer #SMMW13

    Cat.: Text Tweets @elisabettareatoelisabetta reato

    Relationships are created with information - not people. @jaybaer#smmw13 via @LaSandraBrill

    Cat.: Text Tweets

    @HomeExchangeKeyShelley C. Miller

    "If you make a bad decision now, you're just lazy." ~ @jaybaer

    #Youtility #SMMW13

    Cat.: Text Tweets @eVorsprungSusanne Dirks

    oh dear , could be more in my case ...RT @LaSandraBrill: People

    need 10.4 sources of information to make a decision. @jaybaer

    #smmw13

    Cat.: Text Tweets

  • 7/28/2019 Smmw13 Jay Baer's Keynote

    6/7Analysis of the session 'SMMW13 Jay Baer' created with Tweet Category

    @JamesHahnIIJames Hahn II

    Now, relationships are created with information not people. - @jaybaer

    #smmw13

    Cat.: Text Tweets @JamesHahnIIJames Hahn II

    We need more information today because we have more information

    today. - @jaybaer #smmw13

    Cat.: Text Tweets

    @quahaugcatCat

    Listening to @jaybaer discuss how your company's usefulness to

    customers can make it stand out in social #youtility #smmw13

    Cat.: Text Tweets @JamesHahnIIJames Hahn II

    You have to satiate the information needs of your customers like never

    before. - @jaybaer #smmw13

    Cat.: Text Tweets

    @hajraHajr Hyseni

    An interesting view on getting customer attention @jaybaer #SMMW13

    Cat.: Text Tweets @EricTTungEric T. Tung

    More than 60% say social is responsible for at least one purchase.

    @JayBaer #SMMW13

    Cat.: Text Tweets

    @KateRadosKate Rados

    Message from @jaybaer is: help people - they will be your customers

    for life. Stop shouting at them and solve their problems. #smmw13

    Cat.: Text Tweets @FashionweekNYCFashionweekNYC

    You are competing for attention against your customers family &

    friends - @jaybaer #SMMW13

    Cat.: Text Tweets

    @erincollerErin Coller

    #smmw13 "Is your company more interesting to me than my wife?"

    Create you-tility: be inherently useful & develop loyal customers

    @jaybaer

    Cat.: Text Tweets @CarlaJohnsonCarla Johnson

    Companies compete against customers' friends and family for

    attention, not just other competitors @jaybaer #smmw13

    Cat.: Text Tweets

    @abothmanashton bothman

    You need to be truly and inherently useful. There are too many special

    promotions/contests #smmw13 cc @jaybaer

    Cat.: Text Tweets @kimgarstKim Garst

    Be truly useful to your audience! @jaybaer #SMMW13

    Cat.: Text Tweets

    @JamesHahnIIJames Hahn II

    You are competing for attention against your customers' family &

    friends - @jaybaer #smmw13

    Cat.: Text Tweets @SusieHaysSusie Hays

    Loving @JayBaer. Siri is a Trojan horse is a Google fighter. #smmw13

    Cat.: Text Tweets

    @mkatewarnockKate Warnock

    Social drives purchasing as "friend-of-mine" awareness replaces

    traditional search. -@jaybaer #SMMW13

    Cat.: Text Tweets @donatdaddariodon dawson

    Talking disembodied heads with @jaybaer #smmw13

    Cat.: Text Tweets

    @RachelHamblin

    Rachel Hamblin

    Why did Apple buy Siri? When you ask Siri for help, you're not asking

    Google. Siri = trojan google horse fighter. - @jaybaer #smmw13

    Cat.: Text Tweets @angelamarie85

    Angela Smith

    Top of mind awareness now very hard to achieve. Consumer trust is

    key to how people respond to your brand. #SMMW13 @jaybaer

    Cat.: Text Tweets

    @SuperRobRob Stevens

    When people distrust business, they will believe negative information

    about it after one or two times. @jaybaer #smmw13

    Cat.: Text Tweets @EricTTungEric T. Tung

    Only 48% of a trust business. People believe negative info. If trusted,

    people believe positive if more trusted. @JayBaer #SMMW13

    Cat.: Text Tweets

  • 7/28/2019 Smmw13 Jay Baer's Keynote

    7/7

    @erincollerErin Coller

    Audiences fragmented now like never before- @jaybaer #smmw13.

    Trust is prism through which business success is created.

    Cat.: Text Tweets @HomeExchangeKeyShelley C. Miller

    "Help someone create a customer for life." ~ @jaybaer #Youtility

    #SMMW13

    Cat.: Text Tweets

    @FashionweekNYCFashionweekNYC

    If you sell something you create a customer today & If you help

    someone, You create a customer for life - @jaybaer #SMMW13

    Cat.: Text Tweets