上上上上上上 ( 上上 ) 上上上上 SMGShanghai Media Group

Oct. 2011

A global media content and service operator

A global media content provider and distributor

Mission statement

Shanghai Media Group SMG上上上上上上 ( 上上 ) 上上上上

Most complete portfolio of media and related businesses

Artist Management

Radio Print media

Content distribution

Home shopping

Performing arts

Training

TelevisionNew Media

Entertainment events

SMG 1.8 bln RMB in 2001 7.5 bln RMB in 2009 11.3 bln RMB in 2010

Film investment

8 newspapers & magazines

35 digital TV channels

IPTVBroadband Internet TV

Mobile TV

SMG Media Portfolio

上上上上上上 ( 上上 ) 上上上上Shanghai Media Group SMG

14 Analogue TV Channels323 hrs telecast daily, 70% of local TV market

11 Radio Frequencies233 hrs radiocast daily, 90% of local radio market

SMG Media PortfolioSatellite TV

Analogue TV

Radio

SMG Media PortfolioNation-wide Digital TV Channels

Local Digital TV Channels

2nd largest broadcasting news content producer 2nd most extensive broadcasting news coverage footprint 9 hrs original television news cast daily 600 TV journalists 31 hrs radio news cast daily 200 radio journalists Bureaus in Beijing, HK, Guangdong,

Jiangsu ， Hubei ， Sichuan ， Hainan

N e w s O p e r a t i o n s

The only dedicated financial news and information provider in mainland ChinaMultimedia distribution platform inclusive of TV, radio, newspaper, magazine and new media (internet, IPTV, digital TV, mobile)170 million viewers in more than 218 cities through cable and digital TV platforms1400 professional staff around the world

F i n a n c e

CBN·Ning Xia Satellite TV

Shanghai Media Group上上上上上上 ( 上上 ) 上上上上 SMG

F i n a n c e

BesTV Triple-Play Platform

SiTV Digital TV Platform

Shanghai Media Group

SMG New Media

上上上上上上 ( 上上 ) 上上上上 SMG

Triple-play system operator and program providerInternet-protocol televisionInternet broadband televisionmobile phone television7 mln IPTV subscribers550 mln RMB revenue in 2010List on A-Share market in 2011 (Ticker:600637)

N e w M e d i a

System operator and program provider of digital interactive TV and video-on- demand services23 mln subscribers in 220 cities in ChinaPartnership with 20 cable network operators to provide leading NGB systemsInvestment in ownership of cable network and network upgrading to interactivity capability

N e w M e d i a

No.1 home shopping company in China

reaching 200 mln peopleMulti-platform home shopping experience:

TV, internet, catalogueExtended commodity offers:

automobile, real property, insurance,

financial derivative products 3 bln RMB sales revenue in 20095 bln RMB in 2010

H o m e S h o p p i n g

Shanghai Media Group上上上上上上 ( 上上 ) 上上上上 SMG

SMG Entertainment Group

SMG signature satellite service 850 mln viewers in China, North America, Europe, Japan, AustraliaNewsEntertainmentDrama 6 hrs live news cast daily In-depth coverage

E n t e r t a i n m e n t

Leading position in Chinese TV entertainment market

900 mln RMB revenue in 2010

Syndication to 200 TV station in China and 30 overseas countries and regions

E n t e r t a i n m e n t

Channel Young

Recognized fashion and lifestyle media

brand in China

TV channel, radio, news print, event

management, internet portal, e-Commerce, and other new media

International syndication: North America,

Europe, Japan, Singapore etc.

E n t e r t a i n m e n t

1st and only art and culture dedicated channel in ChinaMusic, dance, theatre, opera,

art, architecture etc.Primary presenter of Chinese and Western cultural events

E n t e r t a i n m e n t

Investment of more than 500 million RMB in 2010600 episodes of TV drama in 20096 theatre movies in 2009“Pleasant Goat and Big Big Wolf”: Over 1 bln RMB box office revenue

E n t e r t a i n m e n t

Producer and organizer of gala shows, art performances, entertainment events for on-location and telecast

Winner of National TV Entertainment Awards

Co-production with partners for Chinese and overseas markets

E n t e r t a i n m e n t

Syndication & distribution of SMG & non-SMG contents25% annual growthSyndication to 300 television stations in 30 provinces and citiesSyndication to 30 overseas countries and regions

E n t e r t a i n m e n t

Theatre acrobatic extravaganza1300 performances in 3 years140 mln RMB box office revenue 1.3 mln audienceLongest running theatric show in China

E n t e r t a i n m e n t

China’s No 1 Music Opera Producer Mamma Mia debut on Feb. 2011 45 mln RMB box office revenue 1 mln audience Cat China edition debut on May 2012

E n t e r t a i n m e n t

E n t e r t a i n m e n t

China Arts&Entertainment Group 40%CAEG

Shanghai Media Group 40% United Asia Living Entertainment Co. Ltd.SMG

Korea CJ Corporation 20%CJ

China Arts&Entertainment Group 33.33%CAEG

Shanghai Media Group 33.33% Shanghai ERA Entertainment Co.Ltd.SMG

Shanghai Circus World Performance Co.Ltd. 33.33%SCWP

Multi-platform sports media content provider: television, radio, internet

24 hrs broadcast on TV, 18 hrs on radio daily

1500 match broadcasts yearly, 4 matches broadcast daily

Live broadcaster accredited by IOC

S p o r t s

Most recognized Chinese brand as producer and investor for premium TV and film documentaryInternational syndicationWinner of international awards19 hrs telecast daily7 hrs original telecast daily

D o c u m e n t a r y

1st and only metropolitan English language television in China

For expats and local English speaking population

19 hrs comprehensive programming daily

I n t e r n a t i o n a l

Operates 2 of China’s most highly rated cartoon/animation- focused TV channels, one is satellite channel Original artwork & image creation Cartoon & animation production Program Distribution Ads sales & agency Peripheral product development and merchandising Children’s performance training Comics development & production Radio

To o n m a x

Pop and classical music, traffic information, city life, folk opera, audio drama, 7 frequencies24/7 music radioLeading position in Chinese market

To o n m a x

Thank you!

Shanghai Media Group SMG上上上上上上 ( 上上 ) 上上上上