smes division april 2009, warsaw mr. guriqbal singh jaiya director small and medium-sized...
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SMEs Division
April 2009, Warsaw
Mr. Guriqbal Singh Jaiya
DirectorSmall and Medium-Sized Enterprises Division
World Intellectual Property Organization (WIPO)
WIPO’s Experience on Capacity-Building on IP for SMEs
and IP PANORAMAas an Effective Capacity-Building Tool
SMEs Division
SMEs Division: Background
• In September 2000, the WIPO Assemblies approved the creation of “a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide”
• SMEs Division established in October 2000
SMEs Division
Producing Guides• WIPO/ITC Guide on Marketing of Crafts and Visual
Arts; Role of Intellectual Property; A practical guide• WIPO/ITC Guide on Secrets of Intellectual Property:
Guide for Small and Medium Sized Exporters• WIPO/ITC Guide on Exchanging Value: Negotiating
Technology Licensing Agreements - A Training Manual• ITC Guide on Exporting Automotive Components
SMEs Division
SMEs Division
IP for Business Series Published
• Making a Mark (Trademarks)
• Looking Good (Designs)
• Inventing the Future (Patents)
• Creative Expression (Copyrights)
SMEs Division
Translation and Customization • Completed and/or Under way, with funding from several sources,
in the following countries: Algeria, Argentina, Australia, Bosnia, Bulgaria, Canada, Costa Rica, Croatia, Czech Republic, Democratic People’s Republic of Korea, Dominican Republic, Egypt, El Salvador, Estonia, Hungary, Iran, Italy, India, Indonesia, Israel, Jamaica, Kenya, Lao PDR, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Mozambique, Morocco, Nepal, New Zealand, Panama, Pakistan, Peru, Philippines, Poland, Romania, Rwanda, Serbia, Slovakia, Slovenia, Spain, Syria, Tanzania, Thailand, Tunisia, Turkey, Uruguay, Vietnam, Zimbabwe
• 16 Countries members of the OAPI
SMEs Division
Website of SMEs division
SMEs Division
SMEs Newsletter• Monthly e-newsletter in the 6 UN
languages (Free)• Content includes articles, updates
with information, links and documents
• Launched in August 2001• More than 33,000 subscribers
SMEs Division
Articles• Some articles recently published:
IPR Protection at Trade Fairs or Exhibitions in China
Role of Intellectual Property in Enhancing the Competitiveness of the Tourism Industry
IP Due Diligence Readiness Get Your Assets in Gear: Aligning IP Strategy
and Business Strategy Trade Secrets and Employee Loyalty
SMEs Division
Partnership National and Regional IP Offices National SMEs support institutions Chambers of Commerce and Industry Universities and R & D Institutes Incubators, Science Parks, Technology Parks Other UN Agencies (ITC, UNCTAD,
UNESCAP, ILO, etc)
SMEs Division
IP PANORAMA Project
May 2003, WIPO OECD Forum
IP Academy as a best practice of KIPO and KIPAIP Academy as a best practice of KIPO and KIPA
Nov 2004, Trilateral Agreement
Joint Development of E-learning Content (JDEC)Joint Development of E-learning Content (JDEC)
• JDEC Article 1. Purpose
to provide small and medium-sized enterprises (SMEs), especially of developing countries, and universities with an effective educational tool for sharing IP-related knowledge
SMEs Division
Current Modules and Further Development
Basic Modules Advanced Modules
1. Importance of IP for SMEs
2. Trademarks and Industrial
Designs
3. Invention and Patent
4. Trade Secrets
5. Copyright and Related Rights
6. Patent Information
7. Technology Licensing in a
Strategic Partnership
8. IP in the Digital Economy
9. IP and International Trade
10. IP Audit
Trademark Licensing (by December 2008)Valuation of IPRs (by December 2008)
Franchising and IPRs (in 2009)Merchandizing (in 2009)
Enforcement of IPRs (in 2010)
SMEs Division
Target Audience
• Employees of enterprise, especially SMEs and SME support institutions
• Students of engineering, MBA schools or law schools, and various other educational institutions
• General public and policy makers
SMEs Division
Free Access Through the Internet• Publicly available from the website of SMEs Division
SMEs Division
http://www.wipo.int/sme/en/multimedia/
SMEs Division
Distribution of IP PANORAMA on CD-ROM
• Member Statesof WIPO
• Partners of theSMEs Division
SMEs Division
Translation and Adaptation• For wider use of IP PANORAMA, it is necessary to
translate the content into various languages; options:- Translate only the narration- Translate the narration and the learning points - Translate the entire content plus sound recording of
the translated narration
• Each company, educational institute or country may adapt IP PANORAMA as per their respective needs- IP PANORAMA adapted for your company- Adapting IP PANORAMA for IP for business courses
SMEs Division
IP for Business Courses
• We strongly encourage the establishment of an IP for Business Course in educational institutions of higher learning by using IP PANORAMA.
- On-line, Off-line or Blended Learning
- Using IP PANORAMA as main material, sub-material or as a reference
• KIPA runs IP for Business Courses in partnership with two universities in the Republic of Korea.
SMEs Division
Week on/off-line theme contents lecturer
1st Off-lineIP for business in
knowledge-driven society- Introduction of intellectual property (IP) for business- Importance of IP management
2ndOn-line
(module1,2,3)- Invention and patent (A story about Fox Telecom's folder mobile phone) - Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer)
self-study
3rd Off-lineDevelopment of
technology and patent- The basic of patents (International and domestic views)- What is patent, how to protect patent and how to untilze patent for your business
4th Off-lineTrademarks
and industrial designs
- The basics of trademarks and industrial designs (International and domestic views) - The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business.
5thOn-line
(module4,5)-Trade secrets (A story about the leak of trade secrets of Fox Telecom)- Copyright and related right (A story about Seona’s copyright infringement)
self-study
6th Off-lineTrade secrets and
copyright- How to protect confidential information of company- The basic concepts of copyright and related rights
7th Midterm Online multiple-choice test (in English)
8thOn-line
(module6)- Patent Information (A story about the development of new digital camera in Tolmnex) self-study
9th Off-line Patent Information- The concept, role and importance of patent information - Practice in patent information search (Keyword searching)
10thOn-line
(module7)- Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara)
self-study
11th Off-lineStrategic Technology
Licensing- The concept, strategies and main considerations of licensing- The case study on technology licensing
12thon-line
(module9)- IP and international trade (A story about Knoxx Electronics) self-study
13th off-lineStrategic IP management
in the overseas market- The protection and management of IP in the export market- IP in international outsourcing
14thon-line
(module 8, 10)- IP in the digital economy (A story about online market of Saomink)- IP audit (A story about IP audit of Knoxx Electronics)
self-study
16th Final exam Team Project (Make presentation about IP management of overseas and domestic company)
SMEs Division
World Wide Promotion and Use
No cost or royalty payment for use of IP PANORAMAby non-profit institutions
• Formal agreement with the IP Office of Thailand (Nov. 2007) and of Portugal (Apr. 2008) to create translated versions of IP PANORAMA
• Permitted the IP Office of the Philippines (July. 2008) to reproduce IP PANORAMA CD for wide distribution in the country
• Organizing education programs with KIPA, MNCCI, VCCI, KWIA, NID, Napoli University, etc.
• Asian Regional Seminar held in Jeju, Korea, from Dec 13 and 14, 2007, to promote the use of IP PANORAMA in creating awareness and building capacity of entrepreneurs, SMEs and university students
• Referred and used by various institutions world wide
SMEs Division
SMEs Division
SMEs Division
SMEs Division
SMEs Division
SMEs Division
SMEs Division
SMEs Division
SMEs Division
SMEs Division
SMEs Division
SMEs Division
Suggested Cooperative Activities• Translation and Adaptation
- IP for Business Series, IP PANORAMA- Open Source Model / Various Business Models
• Establishing Education Programs- Seminars and Academic Programs for
enterprises, students or policy makers
• IP PANORAMA Business School for Korean Companies in October 2008, Women Inventors and Entrepreneurs in May 2009
SMEs Division
Guriqbal Singh Jaiya
Tel)+41-22-338-9718
Fax)+41-22-338-8760
WIPO SMEs Web-Site
“www.wipo.int/sme”
“IP for Business” Series
in Publications
“IP PANORAMA” in Multimedia
“E-NEWSLETTER”