sme digital power panel - social tv

SME Digital Power PanelSocialTV | The Battle of 3 Screens

Brought to you bySME Digital and SocialToaster

Ann GlennDirector of Social MediaSony PicturesTwitter: @urlgrl

Our Panelists

Gabe GoodwinDirector Production Social Media IntegrationESPNTwitter: @GabeTheWP

Jamie KennedyDirector of Social StrategyThe Balancing Act on LifetimeTwitter: @JamieCKennedy

Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV

Stacey ShepatinCo-author of Social TVSenior Vice President at Hill HollidayTwitter: @bosmediacontent

Our Panelists


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of Social TV

The SME Team

Jason FallsModeratorCEO Social Media ExplorerTwitter: @JasonFalls

Nichole Kelly Girl Behind the CurtainPresidentSME DigitalTwitter: @Nichole_Kelly


2012 – When TV Went Social Super Bowl▪ 2.1 million online viewers▪ 12,233 tweets per second

Grammy’s▪ 10,901 tweets per second

when Adele won record of the year▪ “Grammys” mentioned in

over 5 million tweets on Grammy Sunday

Background


A 9% increase in buzz equates to 1% increase in ratings. -@NeilsenWire via @jasonfalls #smedigital #socialtv

TweetableSocialTV Stats


18-24 year olds watch 27% of all online videos. -

@NeilsenWire via @jasonfalls #smedigital #socialtv



27% of all social networking visitors are 18-24 years old. -@NeilsenWire via @jasonfalls #smedigital #socialtv



40% of smartphone and tablet users use them while watching TV daily,

according to @NielsenWire #smedigital #socialtv



19% say they search for product information. 13% say they search for coupons or deals.

#smedigital #socialtv



43% of ipad owners are using it “all” or “most” of the time while watching TV @NielsenWire

#smedigital #socialtv



41% of ipad users look up info, post and chat about what they are

watching on TV @NielsenWire #smedigital #socialtv



42% of smartphone and tablet users visit social networking sites while

watching TV @NielsenWire #smedigital #socialtv



71% of people have seen a social update about a TV show. 17%

watched a show because of it. via @TVGuide survey #smedigital

#socialtv



Tools like @shazam @viggle @getglue& @socialtoaster are changing the #socialtv game

#smedigital



Analytics tools like @TrendrrTV @Social_Guide @BlueFinLabs

@NetInsights& @NetBase rock #socialtv stats #smedigital



Awesome! @ESPN_FirstTake won Synopsis Sports Media Award for

their #WhenSkipMeetsTebow campaign #socialtv

#smedigital



Questions

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sme digital power panel - social tv

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