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TRANSCRIPT
SME DEVELOPMENT
PLATFORMDharma Bhakti Astra Foundation
Shared by : Henry C. Widjaja
Chairman of Dharma Bhakti Astra Foundation For Future SME Conference 2019
Putrajaya International Convention Centre (PICC)October 15th 2019
7 LINES OF
BUSINESS
226.834 Employees in 234 Companies(as per August 2019)
PROPERTY
HEAVY EQUIPMENT, MINING, CONSTRUCTION & ENERGY
SME’s BASIC MENTALITY
1. Change Spirit2. Compassion to help other3. Commitment4. Consistency
Becoming Supplier, Customer and Brand Ambassador for Each Other
Self-Reliance Development
FOSTER FATHER SYNERGY
1. QCDI Standard2. Supply Chain3. Retirees4. Competent Employee5. Training Center
ASTRA’s ASSETS FOR SHARED
1.SME= Survivor in Limitation.2.YDBA installs Astra’s
Mentality and Management System.
3.Aim : To ensure SME’s skills fit to big industry standard.
4.Foundation: CARE Operating Values.
MINDSET
1.Training & Mentoring2.Marketing Facilitation3.Financing Facilitation4.Self-Reliance Assessment5.Leading Sector Program
METHOD
1.Website & E-Catalog2.Educational Videos3.Blog & News4.Integrated Progress
Information System
DIGITAL ECOSYSTEM
1.YDBA Gallery2.Branches
INFRASTRUCTURE
1.ASTRA Executive (Speakers)2.ASTRA Employee (Instructor)3.ASTRA Retirees (Mentor)4.Young Empowerer
RESOURCE PERSON
1.Ministries2.Private Companies3.International Organization4.Education Institution
NETWORK
Prosper With The
Nation
SME DEVELOPMENT ECOSYSTEMA
stra
’s In
vest
me
nt
at Y
DB
AY
DB
A’s
NET
WO
RK
LEVEL UP & SUSTAINED
SME
LEADING SECTOR CRITERIA
1. Related to Astra’s
competencies.
2. Market continuity.
3. Marketing area.
4. Result achievement
period.
5. Workforce absorption.
6. Pilot SME.
7. Foster Father
8. Informal Leader
9. Raw material
availability.
10. Businesses Lifetime.
11. Applied Technology.
12. Number of SME
LEADING SECTOR SME DEVELOPMENT
BLUEPRINT
Step 2ProspectingFoster Father
Step 3Pilot SMEDevelopment
Step 4Member Addition
Step 5Establishment ofCooperative
Step 6Self RelianceProcess
STEPS
Step 1Leading SectorProposal
6months
DURATION
6months
9months
6months
3months
3months
(MAX. 3 YEARS)
Establishing Sharing Economy
Cooperative provides common process and facilities, such as branding, procurement, logistics, digital marketing, etc.
Cooperative as independent business unit.
1. Role : Change Agent, Role Model, Trainer2. Foster Father QCD Standard3. Apprenticeship with Foster Father4. Training for Trainer (ToT)
Programs’ Aim 1. General Management2, Foster Fathers’ QCD Standard Fulfillment
3. Community Values Internalization (such as honesty, mutual prosperity, openness.)
Status
Defining QCD
StandardExpert
Potential Buyer
Foster Father √ √ √
Consultant √ √ -
Big Customer √ - √
LEADING SECTOR MAP
2015Palembang – South SumateraPalembang Woven Fabric
2016Muara Enim – South SumateraOyster Mushroom
2016JakartaAssociation of Automotive Service Station
2019Tarikolot – West JavaMetal Industry
2017Tegal – Central JavaMetal Industry
2017Semarang – Central JavaOrganic Fertilizer
2019Solo – Central JavaMetal Industry
2017Yogyakarta - DIYAssociation of Automotive Service Station
2015Yogyakarta - DIYAluminium Industry
2018Klaten – Central JavaMetal Industry
2017Mataram – West Nusa TenggaraCulinary
2015Sidoarjo – East JavaMetal Industry
2018Sidoarjo – Esst JavaAssociation of Automotive Service Station
2016Tapin – South KalimantanHorticulture
2018Tabalong – South KalimantanPalm Sugar
2019Paser – East KalimantanPalm Oil
2017Bontang – East KalimantanOrganic Rice
2016Sangatta – East KalimantanFishery
Project DoneTotal: 18 Leading Sectors
HRD1. KPI & PDCA Review 2. Training 3. Wage System4. Company Policy5. Recruitment6. Succession Planning7. Performance
Evaluation System8. Termination
Production1. Cost Calculation 2. Rejection Rate3. On Time Delivery4. Shop Floor Control5. Loading vs Capacity6. Line Stop Control
System7. Productivity8. Technical Competence9. Kaizen10.Certification
Finance1. Financial Statements
(Balance Sheet, P/L)2. Taxation3. Financial
Administration4. Budgeting System5. Profit before
Interests & Taxes6. Net Profit7. Bankable,
Debt/Equity Ratio (D/E)
EHS & CSR1. License Documents2. Protection & Safety
Equipment3. Personal Safety Gears4. Hazardouz & Toxic
Substance Management5. Waste Management
System6. Fire Protection
Equipment7. CSR8. Subcontractor/Supplier
Development
Marketing1. Promotion &
Exhibition2. Sales Growth3. Number and
Types of Customers
4. Customer Retention (CSI)
BEGINNER INTERMEDIATE UPPER INTERMEDIATE SELF-RELIANT
Standard Quality
Improvement
Improvement for
Competency & CapabilityOperational Excellence
Pillars of Self-Reliance SMEs
Self-Reliance Assessment Criteria
Level
Theme
GOAL : Transforming traditional industry cluster into sustainable modern industry center(Modern = Self-Reliant, Level Up, Sustained, Updated, Go Global).
THE UNDERLYING VALUES
SMALLCASE LETTERSBeing low-profile to adaptto various conditions.
RED & WHITEIndonesia nation’s interest
HEARTHaving compassion, sincere and deep empathy, as well as willingness to develop others.
INFINITY Responsible to sustain the development.
GREY COLOURContinuous improvement for excellence.
1. To be an asset to the nation2. To provide the best service to
customers3. To respect the individual and
develop teamwork4. To continually strive for
excellence
CORPORATE PHILOSOPHY
PLATFORM
CompleteFosterFather
Big Customer
Astra Network
Non- Astra
Astra Network
Non-Astra
Technical Expert
Astra Network
Non- Astra
LeadingSector’s
Supporter
Astra Group
Financial Institution
YDBA’sMember
LeadingSector
General
Individual Start Up
Certification
FosterFather
FromFosterFather
LeadingSectorTech.
Expert
General
LeadingSector’s
Cooperation
Retirees
Employee
Astra Network
Non-Astra
Astra Network
Non-Astra
1. Consultant
2. Gov. Training Center
3. Other MSME
4. Product Designer
Young Empowerer
Astra Network
Non-Astra
Entrepreneur
Academics
Professional
FosterFather
Mentor
Commercial
Sponsor
MSME
Astra Network
Non-Astra Ministries
ProvinceGov. /
Regency Gov.
Village-owned
enterprises
Dharma Bhakti Astra FoundationJl. Gaya Motor 1 No. 10
Sunter II Jakarta Utara 14330Telp: +62 21-65310146
www.ydba.astra.co.idwww.hebatnyaukm.org
Yayasan Dharma Bhakti Astra
@ydba_astra