+

SMC Smoke Free Campus InitiativeDr. Alireza RezapourIrene Umipig, MPH

+ The start of a dream…

• Heart attack rates dropped immediately following implementation of anti-smoking laws reaching 17% after one year... 36% in three years (Lightwood & Glantz, 2009)

• “Public smoking bans (are) the single most important and cost-effective health policy we have.” (Britton, 2009)

+Why Tobacco?

Deadliest artifact in the history of human civilization (R. Proctor, 2011)

Tobacco is the #1 preventable cause for disease and death (CDC, 2011)

One of the most addicting products Tobacco products are constantly manipulated in their

content to increase it’s addictive nature…and profitability 4800 chemicals, 599 additives such as arsenic, cadmium,

ammonia, nickel, beeswax, radioactive polonium, cyanide, sugar,

Siberian beaver anal secretions for pack aroma

+Why the Tobacco Industry…

Major tobacco companies met in December of 1953 to plan and refute the accumulating evidence by advertisements, press release, corporate networking, and journalists producing white paper studies as well as a propaganda film called “Smoking and Health”

“How fortunate it was ‘for us’ that smokers were engaging in a habit they can’t break.”

No accountability for detrimental effects of product until the end of the past millennium!

“For every $6,000 profit made by tobacco industry, ONE person dies” In 2010, the US tobacco profits were $36 billion. (World Lung Foundation)

For every acre of tobacco fields planted, you’ll harvest 1 death for lung cancer and 2 deaths for heart disease, peripheral vascular disease, and other forms of cancer.

“Agnotology; the study of the gap between the scholar’s consensus and public perception on a given topic”

–Golden Holocaust

(R. Proctor, 2011)

+ 2012 US Surgeon General’s Report:

Preventing tobacco use among youth and young adults “Among adults who become daily

smokers, nearly all first use of cigarettes occurs by age 18, with 99% of first use by age 26”

1964- First year to mention tobacco as a leading cause for cancer in men Now- no less than 30 reports have

included tobacco and tobacco products as being hazardous to health with numerous calls for action to curb impact on society

Surgeon General

+Why Us?…because colleges are the target!

The tobacco industry views college-age people as replacement smokers

A Philip Morris research director was quoted “…carcinogens were found in practically every class of compounds in cigarette smoke.” (R. Proctor)

Tobacco industry markets to young adults using: Social media to promote

products Sponsors events & promotions

in bars & clubs to normalize tobacco use

+Why Us?Why Now?Why SMC?

+Trailblazers… Nationally

At least 704 colleges and universities are 100% smoke free 23 California Schools Loma Linda, Santa

Clara, Stanford, UCSF At least 270 colleges and

universities are 100% tobacco free

HERE AT SMC! Educational Campaign

Great American Smoke Out

Photovoice Project Collegian Articles

Cigarette butt pick up event Student Smoke Free Campus

Policy Survey Student Resolution for

Support Smoke Free Campus Policy

Committee NCHA Climate Survey

Locally UC Campus Policy for

100% tobacco free campuses

+Transitional Policy

Inclusive Compassionate Transitional Collaborative Supportive Public Health Issue

Ostracizing Punitive Immediate & Absolute Private Choices Lacks direction or non

substantive Individual Issue

What It Is… What It Is NOT…

+Let’s make it happen for SMC!

NEXT STEPS Resolutions for Support from Staff Council & Academic Senate Education

Raise awareness and build support & ownership of policy Implementation

Dissemination of policy Campus communication for compliance

Enforcement Focus on education NOT punishment Promotion of cessation services Empower campus community to promote compliance

GOALS 150th year anniversary

+Resources:

Health & Wellness Dr. Alireza Rezapour and Irene Umipig (925) 631.4254

Tobacco Atlas Tobaccoatlas.org World Lung Foundation and American Cancer Society