smbs & social media sponsored by sum total
Post on 13-Sep-2014
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DESCRIPTION
How SMBs can use social media tools to support workplace learning. Several tools discussed. Focus was on the social vs. the media - keeping it about people and strategy because, if you don't have one in a corporate learning & development department, you're probably not going to get any support for implementation. Discussion of LMS trends in the corporate arena today (more people centric vs. course centric).TRANSCRIPT
How SMBs Can Leverage Social Media Tools to Improve
Workplace LearningWednesday, April 1, 2009
By Janet Clarey, Analyst & Sr. ResearcherBrandon Hall Research
Ways to Participate
1. E-mail your questions and comments to [email protected]
2. TWEET! – send Twitter messages to your followers, and to me at @jclarey - use #BrandonHall in your tweets so I can find them
3. Text Chat during the webinar –use NOTES (upper left)
•About You•Definitions•Benefits & Challenges for SMBs•How SMBs are using social learning technologies•How your organization can get started with social learning technologies
Agenda
You?1. Learning &
Development
2.Human Resources
3. Information Technology (IT)
4.Learning Services Provider
5.Other
How Many Employees
in your Organization?
1.Under 100
2.100 – 500
3.500-1,000
4.1,000-2,000
5.More than 2,000
Primary learning delivery channels
1.Instructor-led classroom training
2.Instructor-led online training
3.On-the-job training
4.Self-paced E-Learning Courses
5.Other
Where are your learners physically
located?1.Employees at one location
2.Dispersed employees
3.Unknown (customers)
4.Combination of any of the above
1.Rapid E-Learning (consumption and development)
2.Reduce Costs
3.Support Informal Learning
4.Improve Productivity
5.Other (type in chat)
Your current goals
SMB
Social media
Acronyms and Buzzwords for $1000
© Photographer: Geotrac | Agency: Dreamstime.com
Participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants. (Early List Servs but faster) – Urban Dictionary, a participatory online slang dictionary
What are social media?
© Photographer: Geotrac | Agency: Dreamstime.com
Small-to-Medium Business (also known as Small-to-Medium Enterprise, SME) are defined based on size (and there is no universal size definition). – Wikipedia, a participatory online dictionary
What does SMB stand for?
“Because they can respond so quickly as business conditions change, small and midsize companies have an advantage in a volatile and uncertain economic climate. The right information technology tools and solutions lets them build on this advantage by helping them cut costs and improve productivity today, while enabling them to stay focused on innovation so they will be poised for growth when the economy begins to turn around.”
Steve Ballmer, CEO, Microsoft
Quote
Challenges to SMB1. Resources (Cost, People,
Training)
2. Culture (Blocking, Management Style)
3. Loss of control of information
4. Fear of loss of productivity / abuse
5. Security
Benefits to SMB1. Faster Response
2. Resilient
3. Lower costs without sacrificing learning
4. Increased productivity
5. Supplements other training
Where we are today
First Generation Learning Model (SMB)
Hosted Learning Platform
Content Developer(Location A)
Content Developer & Learner(Location C)
Learner(on-the-road)
Learners(Location B)
Learning Lab(Location X)
Source: Bryan Chapman
Next Generation Learning Model (Connections and Networks)
Hosted Learning Platform
Content Developer & Learner(Location C)
Learner(on-the-road)
Learners(Location B)
Learning Lab(Location X)
Content Developer(Location A)
Source: Joe Kristy, IBM Global Business Services
Supports
Why the change
New Tools to Foster Learning
Social Networking Services
16
• Find experts
• Get fast answers
• Build relationships
• Informal learning
Blogs
16
•Capture knowledge
• Reflection
• Feedback
• Professional Development
Wikis
16
•Manage information
• Provide documentation
• Share resources
• Knowledge repository
Virtual Worlds
16
•Greater social presence compared with other learning technologies
• Enhanced interaction
• Realistic 3D objects and environments
Microblogging
Tagging / Bookmarking
Presence
Does your organization have a strategy for social
media?
Strategies for Using Social Learning Technologies
• As part of a blended learning strategy
• To provide a community for learning professionals
• To provide a collaborative learning environment among cross-functional groups
• For knowledge management
Strategies for Using Social Learning Technologies
• As part of a blended learning strategy
• To provide a community for learning professionals
• To provide a collaborative learning environment among cross-functional groups
• For knowledge management
Strategies for Using Social Learning Technologies
• As part of a blended learning strategy
• To provide a community for learning professionals
• To provide a collaborative learning environment among cross-functional groups
• For knowledge management
Strategies for Using Social Learning Technologies
• As part of a blended learning strategy
• To provide a community for learning professionals
• To provide a collaborative learning environment among cross-functional groups
• For knowledge management
Strategies for Using Social Learning Technologies
• As part of a learning plan
• To create a place for informal learning
• For leadership development
• For professional development
• To develop and retain talent
Strategies for Using Social Learning Technologies
• As part of a learning plan
• To create a place for informal learning
• For leadership development
• For professional development
• To develop and retain talent
Strategies for Using Social Learning Technologies
• As part of a learning plan
• To create a place for informal learning
• For leadership development
• For professional development
• To develop and retain talent
Strategies for Using Social Learning Technologies
• As part of a learning plan
• To create a place for informal learning
• For leadership development
• For professional development
• To develop and retain talent
Strategies for Using Social Learning Technologies
• As part of a learning plan
• To create a place for informal learning
• For leadership development
• For professional development
• To develop and retain talent
Summary1. There are benefits and challenges for SMBs in
today’s environment.
2. Social media tools for learning are a cost-effective solution for maximizing effectiveness.
3. There are an abundance of social media tools available.
4. There are multiple strategies for using social media.
5. A supportive culture is the most significant factor for implementing social learning technologies.
1. Distributed Learners
2.Information / Knowledge Workers
3. Need for Peer-to-Peer Collaboration
4.Need Easy/Anywhere Access to Information
5.Need Access to Subject Matter Experts
6.Supportive Culture
Good Use Case
Action Plan
Action Plan
1. Start small. Find opportunities where social learning tools will foster learning. (blended with instructor-led, etc.)
2. Become an expert on the learners within your organizational communities.
3. Use the tools yourself. Join a social network. If you’re already a member of one, connect with someone in this presentation.
4. Develop a strategy.
5. Incorporate into people’s daily work. Make it “real work.”
Action Plan