smbs: defining the "ideal" modern marketer [study]

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SMBs: Defining the “Ideal”Modern Marketer

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Post on 09-May-2015

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We teamed up with BtoB Magazine to conduct a study on how SMBs are using marketing technology today, entitled: Maximizing Synergies in Technology, Branding, Customer Interaction. This presentation highlights some of the findings from the study as well as compares with the experiences of companies overall.

TRANSCRIPT

Page 1: SMBs: Defining the "Ideal" Modern Marketer  [STUDY]

SMBs: Defining the “Ideal”Modern

Marketer

Page 2: SMBs: Defining the "Ideal" Modern Marketer  [STUDY]

The Modern Marketing ecosystem is changing…

SMBs are more reliant on

technology than ever before.

Page 3: SMBs: Defining the "Ideal" Modern Marketer  [STUDY]

SMBs rate themselves 65% compared to an “ideal” Modern Marketer.

Page 4: SMBs: Defining the "Ideal" Modern Marketer  [STUDY]

SMB marketers continue to cite email as their core

marketing channel.

Page 5: SMBs: Defining the "Ideal" Modern Marketer  [STUDY]

#1 Goal of Modern Marketing adoption is to lead to more sales.

Page 6: SMBs: Defining the "Ideal" Modern Marketer  [STUDY]

So…

…What does “Modern Marketing”

mean to today’s SMBs?