smarttech 2012
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Mike Veverka CEO and Founder. SmartTech 2012. Introduction to Jumbo Interactive. A lottery retailer that adopted the Internet.. and took off. ..and sales took off!. USA is very similar to Australia. State-based Government Lotteries National Games – Powerball. Language very similar - PowerPoint PPT PresentationTRANSCRIPT
SmartTech 2012
Mike VeverkaCEO and Founder
Introduction to Jumbo Interactive
A lottery retailer that adopted the Internet.. and took off.
..and sales took off!
USA is very similar to Australia
State-based Government LotteriesNational Games – Powerball
Except:
Australia legislated Internet Lotteries in 2000
Adopted e-Retailer Model
Language very similarCulture very similar
Politically very similarRetailer model very similar
Evolution of the Internet e-Retailer Model
SOLUTION:
Retailers, like Jumbo, given equal rights to sell lotteries
Retailers permitted to keep the customer relationship
Must comply with ALL rules
Over 100 Motivated e-Retailers = Record Results
Retailers Predict
Job Losses
Lawmakers StruggleWith New Internet Laws
Case Study 1 – Typical Small Retailer
Financials:Revenue Sharefor a limited time
Jumbo provides all lottery graphicsas well as a dynamic upcoming games tablefor inclusion on the e-Retailer’s own website
Jumbo tracks customers and manages the sale to ensure all rules are followed
Retailer builds own website and refers customers to there
Working very wellfor 12 years
MICROSOFT NETWORK
Very Large Portal / General Retailer
Very Heavy Traffic
Jumbo tracks each click…
Case Study 2 – Typical Large Retailer
Lottery results and Banner ads displayed around the website
Case Study 2 – Microsoft Network
..to a special Microsoft branded website that is managed by Jumbo to ensure all rules are followed
Financials:Revenue share +Pay per new customer
Sells all Draw Games- Powerball- OzLotto- etc
Working very well for years
Case Study 3 - NSW Lotteries Official Website
Largest state lottery appoints Jumbo to manage all e-Retailers and website functions
State lottery provides branding and marketing
State lottery manages customers
Case Study 3 - NSW Lotteries Official Website
Jumbo is tasked with operating the website
Working very well for years
Financials:Revenue Share.No initial cost to the lottery
Case Study 4 – Ebay
Jumbo supplies Ebay with official lottery ads
More of an Advertiser than an e-Retailer
No custom website
Financials:Pay per viewPay per clickJumbo takes the Risk
Sales are fully managed by Jumbo
Working very well for years
Case Study 5 – Google and Facebook
More of an advertiserthan an e-Retailer – Risky
Jumbo manages campaigns andtakes the marketing risk
COST PER CLICK
Will a click become a sale?
COST PER CLICK
Will a click become a sale?
Comprehensive Retailer Reporting
E-Retailer Management
Jumbo reports all- Clicks- New Signups- Sales
Most important of all..- Commissions
E- Retailer CommissionsE-Retailer Management
Detailed drill-downon all commission payments..
..keeping e-Retailers motived!
Arming e-Retailers with the right tools
Jumbo manages a powerful Loyalty Program for all e-Retailers
Customer spend = Points = Loyalty promotions = More sales
Average spend is double traditional ticket spend
Jumbo provides web and mobile
COMPLIMENTS existing lottery gaming systems
Works WITH existing sales channels
12 years successful operation and maturity
Summary
• Adopt an e-Retailer model = Motivated army of marketers
• Maintain tight control
• Plugs into existing systems = Easy path to market
• Jumbo wants to sell $100 million pa of your lotteries!