smartphones & tablets era
DESCRIPTION
The slideshow provides some insights into how smartphones and tablets have evolved as well as how to make informed investment decisions in the market of mobile applications. www.softxpert.comTRANSCRIPT
Smartphones & Tablets Era
By
Mohammad Abbas
BSc in computer science
Certified Qt Developer by Nokia
Senior Software Engineer at Softxpert Inc.
Session’s OUTLINE
Introduction History What’s a smartphone? What’s a tablet? Why this is the next trend?
History of mobile operating systems Who are the market players? How can I invest in this? Success stories
Introduction
Before history
History
40 years since the first cellular phone!
Galaxy S4 DynaTAC
Weight 130 g 1134 g
Talk time 14 hours 20 minutes
Price 600 $ 9000$
Features Does everything! Barley makes a call
COMPARISON:
Smartphones
A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability connectivity than a feature phone
WIFI Bluetooth GPS Accelerometer, gyro, proximity, compass,
barometer, temperature, humidity
Smartphones
Tablets
A tablet computer, or simply tablet, is a one-piece mobile computer. Devices typically offer a touchscreen, with finger (or stylus) gestures acting as the primary means of control
Apple iPad 4
Samsung galaxyNote 10.1
Microsoft surface
Why is this the next trend?
Simple Affordable Portable Connected and online anywhere and all the time Many embedded features that don’t exist in a
normal PC or Laptop
Mobile Operating Systems
Dead operating systems Symbian #1 platform since 1996 until 2011
Windows Mobile
Bada integrated with Tiezen
Meego
Maemo
HP webOS
Mobile Operating Systems
New operating systems Android
iOS
Windows Phone
BlackBerry
Tiezen
Ubuntu Phone
Firefox OS
Android
Android is a Linux-based operating system designed primarily for touchscreen mobile devices such as smartphones and tablet computers.
Initially developed by Android, Inc., which Google backed financially and later bought in 2005
Android was unveiled in 2007 The first Android-powered phone was sold in October
2008. Latest version of android is Jelly bean 4.2.2 Free & open source
Versions
iOS
iOS (previously iPhone OS) is a mobile operating system developed and distributed by Apple Inc. Originally released in 2007 for the iPhone and iPod Touch platforms, it has been extended to support other Apple devices such as the iPad and Apple TV
Closed source, limited to Apple devices only Latest version of the OS is supported at least by
iPhone 3Gs
Windows phone 8
Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft. It was released on October 29, 2012, and like its predecessor, it features the interface known as Metro (or Modern UI).
Closed source, licensed by Microsoft to other companies
Nokia official partner, Samsung, HTC and Huawei
Blackberry
BlackBerry 10 is a proprietary mobile operating system developed by BlackBerry Limited (formerly Research In Motion) for its BlackBerry line of smartphone and tablet handheld devices
The most recent example is the Z10 smartphone. It is based on QNX which was acquired by BlackBerry in April 2010.
Market players
GoogleSamsungAppleMicrosoftNokiaBlackberry (previously know as RIM)
How to invest in this market?
Either become something like Samsung Create applications for these mobiles Sell cheap tablets or phones from the
Chinese marketYou could add a product or service
preinstalled on it alsoYou could find a partner to create something
like Android TV box
Chinese devices•Onda V972•Price: 200$ for customers•Quad Core A31 Retina 9.7 inch •Android 4.1 Tablet PC 16GB
Chinese devices
• Feiteng GT-H7100 Phablet
• Android 4.1 3G Smartphone
• 1GB RAM 5.3 inch QHD Screen
• MTK6577 Dual Core 1GHz 8MP Camera
Google PLAY Month Number of apps
Downloads
2009March 2,300December 16,000
2010
March 30,000April 38,000August 80,000 1 billionOctober 100,000
2011
May 200,000 3 billionJuly 250,000 6 billionOctober 319,000December 380,297 10 billion
2012
January 400,000February 450,000May 500,000June 600,000 20 billionSeptember 675,000 25 billionOctober 700,000
App Store (iOS)
Number of Apps Downloads Average
October 4, 2011 500,000+ 18,000,000,000+ ~36,000
February 28, 2012 500,000+ 24,000,000,000+ ~40,000
March 3, 2012 500,000+ 25,000,000,000+ ~50,000
March 5, 2012 550,000+ 25,000,000,000+ ~45,455
March 7, 2012 585,000 25,000,000,000+ ~42,735
June 11, 2012 650,000 30,000,000,000+ ~46,154
September 12, 2012 700,000+ 35,000,000,000+ ~50,000
January 7, 2013 775,000+ 40,000,000,000+ ~51613
January 28, 2013 800,000+ 40,000,000,000+ 50,000
What kind of applications
New idea Refurnished idea Mobilizing a product or a service you have Simple ideas
Simple ideas
Tiny Flashlight 100 000 000 to 500 000 000 million installs
Refurnished ideas
Battery reborn 100 000 installs, 2.35$ for each install
Hijri Calender 1000 000 installs, a free app that monetizes through Google ads
How to break in?
Opportunity in new markets! If your application has many competitors in one
market and you can’t compete with them move to another!
Windows Market Place Blackberry App World
Steps to get your product out there?
Target the major mobile OS first (Android, iOS) If you need to monetize soon consider conquering
iOS marekt before Android Your application needs to be intuitive, fast and clean Go for native apps even if they cost more Try to get featured
Success story
Rovio was about to get bankrupted until it published Angry Birds 500 000 000 downloads for Free Version
50 000 000 downloads for Pro Version