UNDERSTANDING MOBILE AUDIENCE

Mobile

Preferred Services: Email, Gaming, Social Networking, SMS, Basic Downloads and Entertainment

(Music, Movies, Sports)

Preferred Services: Gaming, Social Networking, SMS, Downloads and

Entertainment (Music, Movies, Sports)

Preferred Services: SMS, Basic Downloads, Entertainment (Music,

Movies, Sports) – (Includes experimental usage also)

Preferred Services: SMS, Voice, Entertainment Services like Bollywood and regional movies, soap operas and

listening to music

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Smartphone users who Browse internet

Feature phones users

What phone does loyalty one mobile audience use?

Further break-up of Smart Phone OS

General content consumption on mobile internet

Smartphone Audience

34%

9%

17%40%

Age Demographics Top 10 Activities by users

Sr. No Activities 1 Instant Messaging

2 Mapping Services

3Local Services and leisure information

4 Travel Services

5 Social Networking

6 Location based services

7 Emails

8 News Websites

9Downloading / Sharing music

10 Gaming

Ref: www.Initiative .com

Smartphone usage

Average Indian Smartphone user download 10 apps in a month. These users currently using 7 apps in a month

Sr. No Activities % Usage1 Instant Messaging 28%

2 Games 41%

3 Social Networking 15%

4 Entertainment - Music 41%

5 News & Weather 4%

6 Task & Utilities 7%

7 Productivity 4%

8Entertainment – Video/TV

15%

9 Gimmicks 11%

10 Navigation 5%

Usage of apps on mobile handset

Ref: www.Initiative .com

Location of Smartphone usage

61% of the Smartphone users use mobile while in store

THANK YOURAHUL SHINDE