Smartphones?

Contents

• What is a smartphone?• Benefits of the smartphone• Research and productivity• Chart on what people use the

smartphone for• Smartphone subscribers and device

penetration

What is a smart phone??To put it simply

a smart phone is a cell phone that provides the user with functions that one might find on a computer or PDA

Smartphones also allow the user to choose the applications used on the phone

What benefits do smartphones provide?

Stay in touch– Users can read and

reply e-mails

Staying connected– Internet capability

gives users access to unlimited research and social networking

Getting organized– Smartphones offer

features such as calendars, address books, notepads etc.

Smartphones and productivity

Blackberry® hired a firm to research the effect of the product in Europe, North America, Latin America and Asia pacific.

• The study found that blackberry users save an average of 60 minutes a day, or five hours a week

• With the time saved, employees’ productivity increased by 38%

• For personal use, the study found that over 20% of users use the time saved to relax and spend time with family

Who’s using it and why?

Smartphone subscribers•The graph on the right shows the total number of smartphone subscribers in millions•In the 2nd quarter of 2009 the figure was up to 26.1 million•The number of users is expected to keep rising

Conclusion

• In conclusion, the research done across four continents shows that smartphones in fact save users a lot of time and help in improving productivity

• The features that a smartphone provides are beneficial to any and every user, there is a function for everyone no matter their occupation