smartphone ownership in cinema
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TRANSCRIPT
SMARTPHONE OWNERSHIP
DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
CINEMAGOERS ARE 24% MORE LIKELY TO OWN A SMARTPHONE THAN THE AVERAGE UK ADULT
Source : Touchpoints 4 2012 | Base : All 15+ AdultsTarget : Diary - Commercial Media Summaries (Wildcard)* Smartphone Owner defined as those who have a mobile with any of the following features : Mobile Internet access / Mobile email access / Instant Messaging / Smartphone Features (With PC Like Capabilities / Satnav/Gps (Global Positioning System) / Watch Live TV /Watch TV Video Clips / Internet Voice Calls (Voip) / Video Calls / 3G
MONTH 2012: PRESENTATION TITLE HERE
REACHING A TECH SAVVY AUDIENCE IN CINEMA
Source : Touchpoints 4 2012 | Base : All 15+ AdultsTarget : Diary - Commercial Media Summaries (Wildcard)* Smartphone Owner defined as those who have a mobile with any of the following features : Mobile Internet access / Mobile email access / Instant Messaging / Smartphone Features (With PC Like Capabilities / Satnav/Gps (Global Positioning System) / Watch Live TV /Watch TV Video Clips / Internet Voice Calls (Voip) / Video Calls / 3G
MONTH 2012: PRESENTATION TITLE HERE
84% ACCESS THE INTERNET VIA THEIR MOBILE PHONE
Source : Touchpoints 4 2012 | Base : All 15+ AdultsTarget : Diary Media Summary “At The Cinema” who own a smartphoneSmartphone = a mobile with any of the following features : Mobile Internet access / Mobile email access / Instant Messaging / Smartphone Features (With PC Like Capabilities / Satnav/Gps (Global Positioning System) / Watch Live TV /Watch TV Video Clips / Internet Voice Calls (Voip) / Video Calls / 3G
MONTH 2012: PRESENTATION TITLE HERE
Search for LocalInformationIndex 215
Looking at WebsitesIndex 194
Using AppsIndex 192
Downloading AppsIndex 199
Accessing Social Networking / Community
SitesIndex 225
Using Geolocation Services
Index 252
Swapping Content withFamily / Friends
Index 214
Looking for Local Deals,Offers & Vouchers
Index 246
Online ShoppingIndex 223
Reading /Scanning QR Codes
Index 240
ITEMS THEY WOULD DOWNLOAD FOR FREE IN CINEMA FOYER
Source : FAME 2012Base : All 15+ Cinemagoers
MONTH 2012: PRESENTATION TITLE HERE
Money Off Coupons / Vouchers
42%
Offers and Promotions26%
Forthcoming Film Trailers18%
Music17%
An App15%
Quizzes / Competitions15%