smarter computing integrated systems

© 2012 IBM Corporation

“Smarter Computing” With Expert Integrated Systems

Chris Pratt IBM Canada


As IT moves to the strategic center of business

The model must shift to Smarter Computing

Traditional Computing

Bu

sin

ess in

no

va

tio

n

Technology Innovation

Smarter Computing

Built-in expertise

Ability to sense and anticipate

Time-to-value

3.0 Innovation


You experience the barriers of time, cost and risk today (Reality can not be ignored in favour of a great vision)

• Driving business innovation

• Make new markets

• Respond to competitive threats

• Enhance the customer experience

Getting Up and Running

Takes months: • Specify/Design

• Procure

• Integrate

• Deploy

Development Operations

Takes 30-90 days: • Provision • Configure

Ongoing Effort

Takes months and requires downtime: • Customize/Tune

• Scale

• Manage

• Maintain

• Upgrade

IT Reality

Business Goals Grow top and bottom line by:


Over 75% of IT Staff time spent on operations – not innovation

IT Organization Resource and Time Allocation Q. Thinking about your IT staff, how would you allocate time and resources spent on the following four general activity categories?

n = 300 Source: IDC’s Server Team Survey, July 2011

100%

0%

50%

Innovative or Value-add initiatives: building new applications or seeking efficiencies

Monitoring and maintenance including analysis, and troubleshooting

System Deployment including workload provision, capacity planning and consolidation/migration projects

Pre-system deployment, including evaluation, installing and integrating IT components


Only 1 in 5 can allocate more than half their IT budget to innovation

Least efficient data centers

Use of new technology:

43% first and fast technology adoption

1% move virtual machines to meet desired

outcomes

21% use storage virtualization

3% use a storage service catalog (tiered

storage)

Results:

65%

New projects

Maintaining

existing

infrastructure

35%

Most efficient data centers

Use of new technology:

86% first and fast technology adoption

58% move virtual machines to meet desired

outcomes

93% use storage virtualization

87% use a storage service catalog (tiered

storage)

Results

47%

53%

New projects

Maintaining

existing

infrastructure

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )

http://www.ibm.com/data-center/study




Clients have tried various approaches to address the gap

Client-tuned Systems

Appliances “The Cloud”

Flexibility

Control

Simplicity

Rapid Deployment

Agility

Elasticity

Time and

Expense

Required

Single Purpose Shared

Dependence

IBM is focused on providing the best of all three?

Benefits

Challenges

3.0 Innovation


The world’s first family of expert integrated systems

On April 11 IBM Announced:


Expert integrated systems:

The flexibility of a general purpose

system

The elasticity of cloud

The simplicity of an appliance tuned

to the workload

PureSystems: The next category of systems with unique attributes

IBM has invested $2.5B over the past 2 years

3.0 Innovation

Fundamentally changes the experience and economics of IT

Time-to-value / acceleration of business benefits


Infrastructure System:

Expert at sensing and

anticipating resource

needs to optimize your

infrastructure

Platform System:

Expert at optimally

deploying and running

applications for rapid

time-to-value

Announcing the first two members of the IBM PureSystems family


Infrastructure System:

Expert at sensing and

anticipating resource

needs to optimize your

infrastructure



The first members of a new family of expert integrated systems with:

• Built-in expertise to address complex business and operational tasks automatically

• Integration by design to tune systems for optimal performance and efficiency

• Simplified experience from design to purchase to maintenance

• Optimized for performance and virtualized for efficiency

• No compromise design with system level upgradability

• Designed for cloud with flexibility and simplicity

IBM PureFlex Systems

IBM PureFlex System

Expert at: sensing and anticipating resource needs to optimize your infrastructure

• Factory integrated and optimized system infrastructure

• Integrated management

• Automation and optimization expertise

Up to 66% faster setup time

Up to 300%

increased

performance of

critical applications

Up to 2X applications per

square foot

Up to 43% energy savings

Up to 53% lower

management costs

Up to 2X

improvement in

system utilization

Estimated Results. Results will vary depending on customer environment.


Flexible and open choice in a fully integrated system

PureFlex System is Integrated by design Expert

Integrated Systems

Tightly integrated compute, storage, networking,

software, management, and security

Applications Tools

Compute

Storage Networking

Virtualization

Management Security


IBM PureSystems integration by design

Servers Storage

Networking

Virtualization

Management

Development

Middleware

Deployment

Applications

Optimizes the complete solution stack:

• All hardware and software components factory integrated and optimized

• Single point of unified lifecycle management

• Integrated monitoring & maintenance

• Integrated and elastic application and data runtimes

• Application patterns allocate system resources for optimal performance, security and reliability

• Fully virtualized and built for cloud

• Storage tuned to data needs


The truth about the TCO Hierarchy

Hardware is Cheap

Software is Expensive

People are Priceless


Management

FlexSystem Manager

A new way of managing your infrastructure


Sy

ste

m i

nfr

as

tru

ctu

re

Simplified management experience with advanced automation Reduced risk through integrated platform management

• New user interface and configuration automation brings

new components online faster*

• Cross-resource integration and automation enables

transformation from managing resources to managing

applications, services and workloads

• Works with the management you have - other IBM

platform tools, Tivoli and third party enterprise

management (e.g., CA, BMC, HP, etc.)

• Easier monitoring, alerts and problem management

through automated resolution processes with integrated

expertise

Management

Networking

Virtualization

Storage

Management

Compute

Chassis Map Global Find Setup Wizards Remote Presence


“Built-In Expertise” all the way up the stack…

potential to provide exponential increase in value


Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system

IBM PureSystems “patterns of expertise”

Patterns deliver superior results:

• Agility: Faster time-to-value

• Efficiency: Reduced costs and resources

• Simplicity: Simpler skills requirements

• Control: Lower risk and errors

Through unmatched expertise in:

• System design

• Infrastructure management

• Application deployment

• Data management

• Datacenter management

• Application management

• High availability

and scalability

• Security

• Storage optimization

• Networking

• Cloud


IBM PureSystems “patterns of expertise” Example: Web Application Deployment Pattern

Captures: • IBM’s decades of experience in helping clients design, build and

deploy new business applications

What is it? • Codified best practices for presetting configuration options by type of selected

Web application (e.g., high availability, high security, etc.)

What do you do? • Bring your data and application code, select the type of application you

want and everything else is handled for you in the background

What do you NOT have to do? • Understand the interdependencies and connections between your database,

application server, management, security, and the rest of the middleware

• Manually engage in the real-time management of your infrastructure

Result: Speed deployment of Web applications by 20-30x!

Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM Troy AS


Platform System:

Expert at optimally

deploying and running

applications for rapid

time-to-value



IBM PureSystems extensible with “patterns of expertise” Including built-in cloud capabilities

Platform Patterns

Expertise across the middleware

and infrastructure

Infrastructure Patterns

Expertise across the compute

resources

IBM PureFlex System

IBM PureApplication System

Provisioning

Storage optimization

Scalability

Upgradability

Built-in with flexibility

Available through PureSystems Centre

Cloud platform management

Application Patterns and

Images Available patterns images from IBM

and Partners

Web application deployment

Database deployment

100+ ISV business applications

Business intelligence

Business process management

Web experience

More to come in 2012…

Images available for client tuning

Images available for client tuning


Extensibility from the broadest ecosystem is made easy

* Unix/Linux and Windows applications

New IBM PureSystems Centre:

Gain access to a broad community of IBM and certified partner expertise

Download optimized, deployable application patterns from 100+ leading ISV partners

Search by solution area, industry or system

Also run your existing applications today*

The SAP logo is a trademark or registered trademark of SAP AG in Germany and

several other countries and is reproduced with the permission of SAP AG.

https://radware.webex.com/mw0306ld/mywebex/jsp/frame/ http:/www.radware.com


IBM PureSystems simplified experience

• Single product streamlines ordering, tracking,

receiving, installing and running

• Factory installed, fully packaged solutions

drive simple setup (pull it out of the box,

plug it in and boot it up)

• Management integration across system

• Single point of contact for support

• Upgrade with zero downtime based on

integrated patches and system design

• PureSystems Centre – an online catalog of

applications and patterns.

• A broad open ecosystem of optimized solutions

New client experience:


Clients have tried various approaches to address the gap

Client-tuned Systems

Appliances “The Cloud”

Flexibility

Control

Simplicity

Rapid Deployment

Agility

Elasticity

Time and

Expense

Required

Single Purpose Shared

Dependence

IBM is focused on providing the best of all three?

Benefits

Challenges

3.0 Innovation


En

terp

rise C

ap

ab

ilit

ies

Platforms

• x86 and Power

• Fully Virtualised

• Choice of

- Hypervisors

- Operating Systems

- Storage

- etc.

One size does not fit all…


Consolidate

More efficiently consolidate systems and applications to reduce operating expenses

Optimize

Better tune and automate systems and applications to improve application performance, scalability and reliability

Accelerate Cloud

Launch self-service applications efficiently in a secure, and integrated cloud environment

Innovate

More rapidly deliver new applications and services to meet new business needs

Consolidate Accelerate

Cloud

Innovate Optimize

IBM PureSystems enable multiple initiatives Using a consistent, standardized approach


Cloud and Virtualization: Top of Mind Solutions

Gartner 2011 CIO priorities

Source: Gartner – Reimagining IT: The 2011 CIO Agenda

Cloud has rocketed to #1 CIO priority in just 3 years


IBM PureFlex System

IBM PureApplication System

Business Process as a Service

Software as a Service

Platform as a Service

Infrastructure as a Service

Design Deploy Consume

20-30X faster deployment with application patterns expertise

Accelerate adoption of private clouds with built-in virtualization and superior automation

Built for cloud


Deploy

Virtual Machines

Manage

Capture

Virtual Machines

Dynamically provision virtualized server, storage and network resources

Discover and manage virtual appliances in various virtual image repositories

Deploy, start, stop, capture and catalog new VMs from existing systems

IBM SmartCloud Entry Empowers the End User for Cloud

Entry

Cloud management software for STG systems that enhances platform management

Simplified end-user virtual image deployment and customization

Dramatically increase IT efficiency with standardization and lower operations cost


IBM SmartCloud Entry 4 Click Deploy


1. Click Appliances

Tab



2. Click Desired

Appliance



3. Click

Deploy



Enter Information &

4. Click Deploy



Deployed!!



Why

Technology?


• 19 years as top U.S. patent recipient

• Since the beginning of 2000, we’ve spent

nearly $70 billion in research and development

• 250k technical experts worldwide

• Market leading systems and software

• Global financing with flexible payment options

• Commitment to open standards

• Broad open ecosystem of 120k partners

100 years of experience delivering essential IT


Processors & Packaging

Technology Design

Hardware Systems

Systems Software

Client Support

STG Development 47% SWG Development 40%

Research 13%

IBM Technology is here to stay Nearly 50% of IBM’s R&D goes to Systems leadership


Thank you


What does it mean for you?

Agility

• Get up and running in hours, cutting months off deployment time of new application projects.

Efficiency

• Deploy twice as many applications per square foot of data center space

• Accelerate industry capabilities with solutions from a broad open ecosystem

• Manage all physical and virtual resources from a single user interface

Control

• Lower risk and costs with automated

• Maximize flexibility with choice of architectures, and open standards

• Intelligently manage cloud environments

Simplicity

• Avoid delays due to limited IT skills or complex integration with factory integration and built-in expertise

• Free up time from procuring, supporting, testing & deploying assets

• Reduce lifecycle maintenance and minimize downtime.

• Elastically adapt to workload spikes without overbuying

• Maintain more quickly and easily with integrated system patches

provisioning and seamless scalability with security and resiliency


Initiative Use Case EXAMPLE Value

Consolidate infrastructure to a single infrastructure system

PureFlex System can deploy more than twice as many virtualized applications per square foot of data center

Support reallocation of compute, storage and network resources on demand

Improved agility to handle demand spikes across

workloads and drive greater utilization

Deploy new web application

PureApplication System with web application

deployment pattern of expertise can yield up to 20-30X faster deployment with reduced risk

Deliver IT services

Deeply integrated Cloud deployment and application

infrastructure and server virtualization can reduce time to provision from 45 days to minutes

Consolidate

Accelerate

Cloud

Innovate

Optimize

Examples of IBM PureSystems use cases


Expert integrated systems:

The flexibility of a general purpose

system

The elasticity of cloud

The simplicity of an appliance tuned

to the workload

PureSystems: The next category of systems with unique attributes

IBM has invested $2.5B over the past 2 years

3.0 Innovation

Fundamentally changes the experience and economics of IT

Time-to-value / acceleration of business benefits


IBM PureSystems “patterns of expertise” Samples of the three types of patterns

Platform Patterns Expertise across the

middleware and infrastructure

Infrastructure Patterns Expertise across the compute resources

Application Patterns Business application

expertise

IBM PureFlex System Pre-integrated servers, storage, networking, virtualization and management

IBM PureApplication System Pre-integrated middleware and infrastructure

• Provisioning and automation

• Storage system optimization

• Scalability and upgradability

• Business intelligence

Included with system purchase Available in catalog

• Web experience

• Demand driven elasticity

• Simplified system setup and install

• Policy-based system management

• Simplified application migration

• Web application deployment

• Transactional database deployment

• Data mart deployment

• ISV applications (e.g., SAP CRM)

ISV or Client Tuned

Platform


Extensibility from the broadest ecosystem is made easy

* Unix/Linux and Windows applications

New IBM PureSystems Centre:

Gain access to a broad community of IBM and certified partner expertise

Download optimized, deployable application patterns from 100+ leading ISV partners

Search by solution area, industry or system

Also run your existing applications today*

The SAP logo is a trademark or registered trademark of SAP AG in Germany and

several other countries and is reproduced with the permission of SAP AG.

https://radware.webex.com/mw0306ld/mywebex/jsp/frame/ http:/www.radware.com


Management

Compute & Infrastructure

Storage

Networking

Engineering expertise: Choice of architectures, hypervisors and operating systems No compromise design with system level upgradability Runs Windows, Linux, AIX, and IBM i

Optimization expertise: Balance performance and cost with intelligent tiering Increase utilization through virtualization of new and existing storage Critical application performance increase of up to 300 percent

Scalability expertise: Respond to changing requirements by adding bandwidth on demand Eliminate bottlenecks for demanding applications Scalable switches w/industry leading bandwidth & pay as you grow upgradability

Automation expertise: Speed time to market through faster service deployment Manage workloads while the system automatically manages resources Days to minutes reduction in VM deployment time

Built-in Expertise in IBM PureFlex System Across all system resources Expert

Integrated Systems

Estimated Results. Results will vary depending on customer environment.