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The Client

JadooTV is a consumer technology and services company based in Silicon Valley, committed to delivering Live and On-Demand content to viewers via its proprietary Internet based set-top box (STB). JadooTV is the leading distributor of Internet based South Asian & Multicultural content, bringing Television, Movies, Music and more to diaspora from India, Pakistan, Bangladesh, Afghanistan and Middle East.

The Goal

With TV viewers becoming more and more connected, Jadoo TV wanted to build engaging and intuitive smart tv applications for different platforms. They additionally wanted to tap the smartphone user base and wanted to extend the application’s reach to Android and iOS users by building specific apps for them. Jadoo TV wanted to enhance the customer experience by ensuring that the apps have various features such as in-app search, program guide and much more.

Summary

TO THE NEW conceptualized, designed and developed Smart TV applications for Jadoo TV on 7 different platforms to help them reach out to millions of digital natives and smartphone users.

Smart TV application for 7 platforms to increase digital viewership

#SmartTV #Mobility

User friendly design with engaging and intuitive navigation for easy browsing Smart TV and Mobile applications both featured live TV channels, movies and video on demandFacilitated global search on the main page and internal search in each categories viz. Live TV, Movies and VODElectronic Program Guide to surf programs, movies, videos and songs

Key Features

Highlights

Smart TV Application development for 7 different platforms

Seamless access to movies, videos and songs

User friendly navigation and application surfing

Custom built functions such as EPG, search, catch up, play, pause and resume etc.

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Custom development for 7 platforms namely Tizen, Samsung Orsay, LG, Roku TV, Android TV, Amazon Fire and Apple TV.Integrated the global and internal search functionality Incorporated platform specific functions in the TV apps for enhanced experienceUsed development capabilities to build custom functions such as multilingual categorization, access to program guide, and so onRigorous ongoing testing of applications to ensure platform-specific guidelines are metUsed platform specific development languages such as Java, HTML, Brightscript and Swift Implemented Analytics

Technical Excellence

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Allowed users to add videos and movies of their choice to the favourite listAllowed users to resume movies, catch up, view trailer and songs of the movieProvided multi-lingual content options for all the categoriesEnabled users to view recently played content at the topAllowed different ways to navigate content such as adding list of channels on player screen, search through channel number and so on