smart operations | oracle open world 2013
DESCRIPTION
VP Ronnie Beggs speaks at Oracle Open World 2013 about optimizing the consumer experience with the aid of streaming operational intelligence.TRANSCRIPT
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THT10995 Smart Operations: Optimize the consumer experience with streaming Operational IntelligenceRonnie BeggsVP Marketing, SQLstream
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About SQLstream | A Streaming Big Data Management Platform for real-time Operational Intelligence from high-velocity machine data
factso Launched 2009o Multiple deployments
across many industrieso Real world benchmarks
capabilitieso Unstructured and
structured datao Accelerates and extends
Hadoop & RDBMSo Not only SQL
innovationso Massively scalable
streaming data platformo Only standard SQL
streaming engineo Five patents for stream
processing
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“designing and reacting to customer interactions to meet or exceed customer expectations and thus increase customer satisfaction, loyalty and advocacy”
Gartner
Consumer Experience Management
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CompetitionChurnRevenueSatisfactionAdvertising
Why Real-time Consumer Experience?
The Real-time Potential More smartphone users access location apps and shop online
Poor experience drives abandonment and cancellation
Businesses fail to exploit multi-channel and multi-point access
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The Real-time Opportunity from Big Data
Logs Sensors
GPSNetworks
Social media
RFIDsServers
Telecom
Smart grid
Oil & Gas
Manufacturing
Logistics
M2M
Telematics
Retail
InternetBanking
Data centers
Automotive
D ATA S O U R C E SI N D U S T R I E S
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OPERATIONAL INTELLIGENCEIntegrating Operations and Analytics in Real-time
”
Business Intelligence
Operations
Real-time Operational IntelligenceContinuous monitoring and analytics
Fast decision-making
Automate operational processes
PromotionAdvertising
QoETraffic analysis
Fraud
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Collection & Analysis
Real-time Analytics
Predictive Analytics
Prescriptive Analytics
PROACTIVE
REACTIVE
What is happening?
What might happen?
What just happened?
Make stuff happen!
The Real-time Value Chain
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Streaming Analytics | What does this mean?
{DATA IN MOTION
REAL-TIME ANALYTICS
LOW-LATENCY ANSWERS
AUTOMATED ACTIONS
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High-velocity, Streaming Big Data Analytics
Historical queries and data enrichment
Storing valuable derived streams for future access
Ope
ratio
nal I
ntel
ligen
ce
Continuous SQL Queries over Sliding Time Windows Analysis and Integration of Unstructured and Structured data Prescriptive Analytics drives Automated Actions
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Distributed Stream Processing ArchitectureTurn high velocity structured and unstructured data into operational intelligence
Core Streaming Data Management Platform
Continuous SQL Queries to join, correlate, analyze and aggregate over moving time windows
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SELECT STREAM "SuspectLoginFailures"."accountNumber”,
"webFail" + "phoneFail" AS "loginFailureCount”, "transactionType", "amount”,"city", "region", "lat", "lon” FROM "SuspectLoginFailures" OVER "lastFew” JOIN "Transactions" OVER "now" USING ("accountNumber”) WHERE "isDebit” WINDOW "lastFew" AS (RANGE INTERVAL '1' MINUTE PRECEDING), "now" AS (RANGE CURRENT ROW);
The Power Of Streaming SQLAn Example of A Pipeline Processing Node
BUSINESS NEED:Detecting suspect account debits following unusual login behavior
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Real-time Promotions
Leading Supermarket Chain
Opportunity Benefits
$Real-time promotions based on geographical location, previous buying behavior, awards program and current offers
Real-time loyalty programConsistent experienceLocation-based optimization
Improved consumer satisfactionImproved revenue per consumer
US-wide chainExisting loyalty programMonthly updates
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$Identity theft in the U.S. alone claimed 12.6 million victims in 2012, a rise of over 1 million from 2011, resulting in more than $21 billion in damages.
Identity Theft Monitoring
Internet Surveillance Provider (B2B)
Opportunity Benefits
SQL Platform FlexibilityReal-time alertingIntegrate new data sources
Enhanced customer satisfactionReal-time detection and alertsFuture-proof platform
Identify Theft MonitoringFortune 500 customer baseMany data sources
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$Real-time billing and quality of experience ensured greater customer loyalty and optimized network utilization
Real-time Quality of Experience
Telecom Services Provider
Opportunity Benefits
Real-time IPDR/CDR AnalyticsMultiple applications for real-time billing, QoE monitoring & fraud
Improved customer satisfactionImproved bandwidth utilizationInnovative billing
Internet providerResidential and BusinessRange of IP-based services
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Real-time Traveler InformationA case study in public / private sector innovation
Roads and Maritime Services
Requirement
Real-time, accurate and open platform for traffic network information based on GPS data
Rapid ROIReliable traffic congestion detectionImproved traveler satisfaction
Responsible for roads and waterways in NSW, AustraliaDeveloped TT5 for advanced real-time traffic information in collaboration with SQLstream
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Big Data Analytics Platform for Traffic ManagementTraffic Data Management
ORGANIZEACQUIRE ALERT DISCOVER & ANALYZE
INTERDISCIPLINARY DATA PLATFORM ORACLE ADVANCED ANALYTICS
SQL Language Option
R Language Option
ORACLE NOSQL DATABASE
ORACLE 12 C
ORACLE SPATIAL
Text Mining
Hadoop
Real-time Operational Intelligence ORACLE BIG DATA APPLIANCE
ORACLE EXADATA
Oracle BI
Oracle Data Integrator
Oracle Big Data Connectors
TIME
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