smart grid implementation summit

Media Partners:

www.iqpc.com/us/smartgrid • 1-800-882-8684

Learn how to turn the economic opportunity of Smart Gridinto reality:Plan a Smart Grid ProjectModel for geographic, operational and efficiency assumptions in constructingyour BUSINESS CASELeverage regulatory incentives for smart grid pilots in your state and on thefederal levelIncrease customer retention through smart grid pricing and service

Fund a Smart Grid ProjectWeigh costs and advantages of market pricing schemes for smart grid:hourly pricing, peak time rebate and critical time pricingQuantify expenditures from fuel, technology deployment, workforcetraining and the costs savings of load reduction, efficiency and deferredasset build-out for traditional electric operations

Run a Smart Grid ProjectIntegrate smart grid technology with internal infrastructure to reduceinterference with operationsIntegrate distributed energy resources and reduce emissionsServe load pockets without building expensive new power linesUnderstand standards for implementing and operating smart gridtechnology

Chase Stimulus DollarsEnsure that your proposal for stimulus money is highlighting the specificrequirements of the federal criteria for funding grantsEngage with the federal programs for energy efficiency and renewableenergy and target the available financingGain perspective on the federal coordination efforts for interoperability andcommunication standards development

Implementation summit

Smart Grid August 17-19, 2009WASHINGTON, DC

The Industry “HOW TO” Event for Launching, Implementing andOperating Smart Grid Projects

Register by May 22nd to SAVE

up to $798

TM

STAKEHOLDER DRIVENDIALOGUE among ourdistinguished panel ofspeakers including:

Electric Power UtilityCompanies:AUSTIN ENERGY

NATIONAL GRID

SEMPRA ENERGY

PEPCO HOLDINGS INC.

PACIFIC GAS & ELECTRIC COMPANY

DUKE ENERGY

State and FederalPolicymakers:U.S. DEPARTMENT OF ENERGY

NATIONAL INSTITUTE FOR STANDARDS AND

TECHNOLOGY

FEDERAL ENERGY REGULATORY COMMISSION

DC PUBLIC SERVICES COMMISSION

Smart Grid TechnologyCompanies:DELOITTE SERVICES LP

GE ENERGY TRANSMISSION AND

DISTRIBUTION

mPHASE TECHNOLOGIES

HORIZON ENERGY GROUP

2

WHO WILL ATTEND:

Sponsorship and ExhibitionOpportunities

• Smart Grid and AMR/AMI/MDMMetering

• Distribution Operations• Distribution Automation • Distributed Generation • Asset Management • Demand Response • Electric Operations • Customer Service • Information Technology• Meter Data Management • Smart Appliances

Sponsorships and exhibits are excellentopportunities for your company toshowcase its products and services tohigh-level, targeted decision-makersattending the Smart Grid ImplementationSummit. IQPC and Energy IQ helpcompanies like yours achieve importantsales, marketing and branding objectivesby setting aside a limited number of eventsponsorships and exhibit spaces – all ofwhich are tailored to assist yourorganization in creating a platform tomaximize its exposure at the event.

For more information on sponsoring orexhibiting at the Smart GridImplementation Summit, please contactMario Matulich at (212) 885-2719 [email protected].

CFOs, CIOs, SVPs, VPs, Directors andManagers responsible for:

www.iqpc.com/us/smartgrid




TM

Dear Colleague,

It is rare that a utility company has not at least considered the modernization of its grid andthe deployment of smart grid technologies. Continually growing demand for electricity, oldinfrastructure, ageing workforce and imperatives for carbon reduction are pressuringutilities to reconsider the current business model. However, does a functional businessmodel for smart grid truly exist? What is the realistic effect of smart grid technology onimproving operations, reliability, customer retention and asset utilization? The promise of smart grid is clear to all the stakeholders: more effective energytransmission, cleaner energy and empowering customers to monitor their own demand andcontribute self-generated resources back into the grid. To realize these promises, you needto construct a business case for smart grid, quantifying all costs and benefits and indentifytechnology partners to build out and manage your smart grid. Additionally, you need totrain your workforce to operate the modernized grid, and then forecast and manage yourconsumer behavior under a new technology and pricing paradigm. Additionally, you needto be aware of both the regulatory incentives and requirements that can either expand orconstrain your business goals.

Taking place in Washington, DC from August 17 – 19, the 2009 Smart GridImplementation Summit will address these questions specifically through the actualexperience of leading power utility companies deploying these programs. The event willbring together senior level executives from electric power utility companies, smart gridtechnology companies and policymakers from state and federal governments to identifybusiness models that work, IT deployment strategies, improvements to policy frameworkand interoperable standards development paths.

If you are in the process of developing, refining and executing your business plan, pleasetake a few minutes to read through the agenda, and then visit our website –www.iqpc.com/us/smartgrid. I look forward to meeting you in Washington in August, atthe most important meeting of the year for electric power industry.

Best regards,

Tatiana S. DiykovaSenior Conference DirectorIQPC

P.S. Maximize your learning

experience by attending our

interactive workshops! See

page 3 and register today!

REGISTER ONLINE AT www.iqpc.com/us/smartgrid OR CALL US AT 1-800-882-86843

Pre-Conference WorkshopsMonday, August 17, 2009

12:15 – 3:15 12:00 Registration for Workshop A. Lunch will be served.

Projecting the Economic Value of an Investment in Smart Grid and Building the Business Case

Smart grid projects are capital intensive, impact differentdepartments within the utility organization and affect the costof energy and service levels for the end-users. This workshopwill guide participants through steps required to perform ananalytic assessment of the economic value of a smart gridproject before committing to actual deployment or beforemaking a decision to scale up an existing Automated MeteringInitiative.

What will be covered:• Modeling assumptions present in regional variations such as

regional conditions of service reliability criteria, cost ofbuilding a new generation, information requirements forcustomers and tax laws

• Estimating the timing and sequencing of benefits and costsof a project

• Quantifying societal benefits such as avoided generationinvestment, reduction of a carbon footprint and assessingintangible customer benefits

How you will benefit:• Understand the choice of a project within the constraints of

limited finances and in situations where working capitalrecovery is limited by the regulatory process

• Avoid making common generic assumptions that maycompromise the financial success of your project

• Identify sensitivities in your risk assessment and benchmarkagainst your industry peers

Workshop Leader: Branko Terzic, Regulatory PolicyLeader – Energy & Resources, Deloitte

A

B3:30-6:30 3:15 Registration for Workshop B

Integrating Smart Grid Analysis and Valuation into Utility Enterprise Business Planning

Smart grid technology and smart grid projects are fairly newto the industry but accurate evaluation of smart gridperformance and impact on existing assets and operations isessential for utility business forecasting. This workshop willguide participants how to execute business planning initiativesthat account for these new and changing businessconsiderations. In this session, you will gain a clear approachfor properly integrating Smart Grid and business planning.

What will be covered:• An analytic framework to determine business and operating

model impacts of smart grid projects• Accounting for reliability benefits, operating efficiencies and

savings• Quantifying financial and operational implications of

renewables and distributed resources integration• Capital planning and budgeting implications

How you will benefit:• Enhance the robustness of your business case • Plan and account for environmental compliance and

sustainability• Monitor your project's performance and identify areas for

corrective action

Workshop Leaders: Jere Jacobi, Partner, ScottMaddenand C. Scott Wilson, Partner, ScottMadden


7:30 Registration & Coffee

8:00 Chairperson’s Welcome and Opening Remarks

8:15 Keynote: Electric Dreams and Harsh Realities:Meeting Future Utility Operating Challengeswith Smart Grid and Leveraging theAdministration’s Support for Energy EfficiencySmart grid technology is hailed as the “silver bullet” to addresselectric utility challenges of the ageing infrastructure and theregulatory requirements for clean energy. As the financial provisionsof the 2009 American Recovery and Reinvestment Act encourageand support smart grid demonstration projects in all areas of thecountry, what are the implications for the electric power industry inforecasting operations and profits for the next 5 years and what isthe potential to realize the promises of this new technology? Learn how to:• Position your company in the framework of technology

solution providers and regulators to find opportunities tooptimize electricity transmission and generate power savings

• Examine the future in new and innovative smart gridtechnology products

• Identify which project areas of smart grid stand to gain the mostfrom interoperable standards

• Access government funded financial incentives and providesector resources

Adam GrosserGeneral PartnerFoundation Capital

Foundation Capital is one of the foremost venture capital investorsand experts in the clean-tech industry, having invested $150million in green companies since 2003. Most recently, the firmwas selected to be a partner to the U.S. Department of Energy’sEntrepreneur in Residence program, which aimed to develop newclean-energy technologies. Foundation Capital looking at thepower of the electric network and at applications that can belayered on top of the existing networking infrastructure, includingdemand response and energy portals for end users that would letthem see the energy they are using real time.

9:00 Double Session with Roundtable Discussion:Identifying an Opportunity for a Smart GridProject and Determining its Scope Part One: Case Study PresentationGiven the need of capital expenditure outlay within a regulated ratestructure, are smart grid projects commercially viable? Utilities takedifferent paths to creating a smart grid pilot, primarily inaccordance with regulatory and business drivers that differ acrossstates and regions. What is the strategy to perform an analyticassessment that incorporates new technology and business modelson top of the existing assets and operations? Learn how to:• Apply an analytic framework to assess strengths and weaknesses

of project partners in the technology and in public sectors• Evaluate different geographic locations for the project deployment• Review the opportunities and imperatives provided by the local

regulatory framework (federal, state and local)• Decide on project phases: from AMI to HAN

Part Two: Peer to Peer Roundtable DiscussionSession attendees will break up into small groups for in-depthdiscussions around the following topics brought out in themain session:• Strategies to engage public sector stakeholders to gain support

for smart grid pilots

• Implementing smart grid pilots in the urban areas• Evaluating an opportunity to implement a microgrid

Patrick HoganSenior Vice President of Network StrategyNational Grid

10:30 Morning Networking Break

11:00 Double Session with Roundtable Discussion:Building Smart Grid - Internal and ExternalBusiness Case to Gain Support for a Smart GridProject from Utility Leadership and PublicUtility CommissionsPart One: Case Study PresentationFirst and foremost, a smart grid project is an IT extensive exercisewhich requires a utility to make decisions on the technology sidewhile streamlining cash to be able to invest in metering andsensoring equipment. Given the plethora of existing options andmodels for smart grid, what is the structure of a business casefor smart grid that includes the technology vision, planning,development and operations across the entire enterprise? Howdoes an internal business case for utility leadership differ from anexternal business case for regulators? Learn how to:• Project operational efficiencies obtained through principal

benefits of smart grid• Analyze costs and functionalities of multiple technology options• Prepare economic projections to support regulatory cost-

recovery proposals to state regulators• Conduct a preliminary value assessment for the installation of

smart grid and its supporting IT network and infrastructure

Part Two: Peer to Peer Roundtable DiscussionSession attendees will break up into small groups for in-depthdiscussions focusing on benchmarking key metrics, ROI andgovernance structures

Andres CarvalloCIOAustin Energy

12:30 Networking Lunch

1:30 Cost Benefit Analysis of a Smart Grid Project -How to Finance Capital Expenditures andProject the Scalability of Smart Metering The fundamental challenge of implementing a smart grid project iscost. Less than 5% of the U.S. population is wired to smart grid,mostly through smart grid pilots. Replacing hundreds of millions ofmeters and wiring is expensive and consumers may be unwilling tobear costs for smart meter equipment and installation passed onthrough rate increases. However, the smart grid’s promise of energyefficiency and cost savings was the driver for SEMPRA Utilities instructuring their pilot project. Learn how to:• Assess fixed costs of a smart grid project such as investment in

infrastructure, technology and personnel training• Project variable operating costs for the duration of pilot life• Quantify benefits of the project in terms of fuel expenditure, load

reduction, and implications for workforce such as meter readers• Analyze data from the pilot for next stages of the project

Terry MohnTechnology Strategies and Enterprise ArchitectSEMPRA Utilities

Main Conference Day OneTuesday, August 18, 2009

2:15 Double Session with Roundtable Discussion:Leveraging Technology for Demand ResponseElectric Delivery Systems and ImprovedCustomer Service and CarePart One: Case Study PresentationDeployment of demand response technologies will improveenergy choice and control available to consumers. In-home pre-cooling, ‘smart' thermostats, and the usage of hybrid vehicles areall technical tools that incorporate the real-time knowledge andintuitive technology necessary for consumers and businesses tomanage their electricity spend and usage proactively andeffectively, while actively participating in the conservation effort.The integration of demand response technologies with AMI willserve as the focus for the deployment of a smart grid.

PEPCO will share its vision of a smart grid and how to deploytechnology in the customer home and across the entiredistribution and transmission system in an integrated manor willprovide the maximum benefits for the customer, the environmentand the company. It will also discuss how information gleanedfrom an intelligent grid enables utilities to provide smarter, fasterand more proactive service to its customers through moreeffective customer care, customer management and improvedcustomer information systems.

Introduction by:Grace HuChief EconomistDC Public Services Commission

Part Two: Peer to Peer Roundtable DiscussionSession attendees will break up into small groups for in-depthdiscussions focusing on:• Forecasting and managing consumer behavior• Workforce training programs• Customer service management for smart grid

William GausmanSenior Vice President for Asset Management and PlanningPepco Holdings Inc.

3:45 Afternoon Networking Break

4:15 Panel Discussion: The View from Washington:Regulatory and Policy Directions and ImpactsAs stated in Title XIII of the Energy Independency and Security Act of2007, it is the policy of the United States to support modernizationof the Nation’s electricity transmission and distribution system. TheAmerican Recovery and Reinvestment Act of 2009 provides Federalfunding to assist in accelerating modernization of the nation’selectricity grid to create a Smart Grid. This session will addressopportunities to receive Federal funding for Smart Grid and theinitiatives of the Federal Smart Grid Task Force, including: • Process and criteria for receiving Federal funding under the

American Recovery and ReInvestment Act • Leveraging other funding available from the Department of Energy • Opportunities to engage with the Federal Smart Grid Task Force

on issues of concern to the electric power industry • Opportunities for the electric power industry to inform the

workings of the agencies comprising the Federal Smart Grid TaskForce

Panelists are members of the Federal Smart Grid Task Force,including:Dan TonSystems Integration Team Lead, Office of Energy Efficiencyand Renewable EnergyU.S. Department of Energy

Steve BossartSenior Manager and TechnicalAdvisor, National Energy Technologies LaboratoryU.S. Department of Energy

5:15 Close of Day One

7:30 Registration & Coffee

8:00 Chairperson’s Opening Remarks

8:15 Thought Leadership Panel Discussion: TheFuture of Smart Grid TechnologyAlthough basic technologies that would enable an intelligentpower grid are available today, visionary companies aredeveloping solutions for the future challenges of a modernizedelectric grid system. This session will highlight some of thecutting-edge technologies that are preparing for the full scaledeployment of smart grid initiatives surrounding the followingtopic areas:• Infrastructure• Metering

• Communications• Batteries and renewable energy storage

Moderator: Branko TerzicRegulatory Policy Leader – Energy & ResourcesDeloitte

Panelists include:Bob Gilligan,Vice PresidentGE Energy Transmission and Distribution

Ronald A. DorandoCEOmPhase Technologies


EXTENDED Q&A WITHTHE AUDIENCE

Day One continued...

Main Conference Day TwoWednesday, August 19, 2009


9:15 Interoperable Technology Standards RoadmapAt the national level, standards are needed so that innovations caninteract seamlessly. The National Institute of Standards andTechnology, part of the Commerce Department, is expected topresent only a rough framework by the summer. But what forms dostandards take? How do they achieve wide adoption? Can we haveone standard that ensures full interoperability? Do they make usmore vulnerable to cyber security and privacy attacks? What aboutlegacy systems or stifling future innovation issues? Learn about theefforts of the utility industry and regulatory bodies such as FERC andNIST to collectively address interoperability challenges through:• The Gridwise Architecture Council• Open Smart Grid Subcommittee of the Utility Communications

Architecture International Users Group• The provisions of the 2007 Energy Independence and Security Act

Dr. David WollmanChief of Quantum Electric Metrology DivisionNational Institute for Standards and Technology

Jaime SimlerDeputy Director, Office of EnergyMarket RegulationFederal Energy RegulatoryCommission

10:15 Morning Networking Break

10:45 Public – Private Sector Working Groups:Triangulating Standards from the Perspectiveof Utility Industry, Smart Grid TechnologyCompanies and PolicymakersIn this interactive session you will break into small groups andexchange with your utility peers, public sector stakeholders andsmart grid technology companies industry needs, ideas andinitiatives for standards development and formulationsurrounding the following topics:• Cyber security• Communications among regional market operators, utilities,

service providers and consumers• Ensuring that the bulk power system operators have wide-area

situational awareness with equipment that allows them tomonitor and operate their systems

• Coordinating operation of the bulk power system with newand emerging technologies for renewable resources, demandresources, electricity storage and electric transportation systems

12:15 Networking Luncheon

1:15 Case Study: Implementing a Smart GridDeployment StrategyDuke Energy’s deployment plan for the Utility of the Futureproject includes installation of smart meters andcommunications, system optimization correlating data to allowfine-tuning of voltages and reactive power and eventuallymicrogrids. Learn how the company identified and resolvedoperational, technical, and regulatory issues pertaining tonetwork infrastructure deployments, including:• Development and planning of the deployment strategy (and

overall design basis coordination)• Addressing the need to technical standards and selection of

technology partners• Coordination of enterprise SmartGrid applications to deliver

system and customer benefits across all applicable jurisdictions

A Representative ofDuke Energy

2:00 Case Study: Utility-Technology Partnership on aSmart Grid Project – from Implementation toOperational Process ManagementCurrently, PG&E is deploying one of the largest smart meterprograms in the country and making a transition from a pure

metering project to a more sophisticated structure monitoring andcontrolling the flow of electricity. Emerging technologies areallowing new techniques for improved grid control andmanagements but are also significantly increasing the datathroughput. As systems grow more complex and data flowincreases by volumes, control centers need new tools and processesto help operators perform critical tasks and make quick, accuratedecisions. How does a power company scale up its deployment ofsmart grid? In this session, learn from PG&E’s experience how to:• Measure benefits to customers from operations to achieve

regulatory approval of the upgrade case• Implement a decision making framework for selecting technology

partners for installation of a home area network, includingdeciding on investment in different proprietary standards

• Achieve customer buy-in and participation in the programthrough financial incentives and public education programs

Andrew TangSenior Director Smart Energy WebPacific Gas & Electric Company

2:45 Afternoon Networking Break

3:15 Integrating Clean Energy into the Smart GridThe energy world is changing. Consumers’ interest is increasinglygreen and self-determining, grid complexities are increasing, andthe political landscape is shifting. While significant time and moneytoday is focused on large wind plants, the massive changechallenging the roots of the electric system is really happeningwith distributed renewables. This is the disruptive arena for thenext 20 years driven by consumers and the greening of America.This is the arena that requires significant intelligence in the gridand a new regulatory model. This session will explore:• Nexus of clean energy and Smart Grid strategies• Benefits of an integrated renewables Smart Grid

implementation plan• Lessons from those who have already embarked on this path

Steve PullinsPresidentHorizon Energy Group

4:15 Quick Fire Session: 30 Ideas in 45 Minutes -Lessons for Private and Public SectorUtility companies, public sector stakeholders and technologycompanies will break down the business models, technologicalinnovations and policy activities that have had the greatestimpact on their smart grid development initiatives. The panel willalso brainstorm next-steps and outline key takeaways for theconference participants.

Moderator: Steve PullinsPresidentHorizon Energy Group

5:00 Chairperson’s Closing Remarks and Close ofConference


Panelists will provide theirtop 6 tools for smart grid

implementation

Day Two continued...


Panelists include:Andrew TangSenior Director Smart Energy WebPacific Gas & Electric Company

Patrick HoganSenior Vice President ofNetwork StrategyNational Grid

Bob GilliganVice PresidentGE Energy Transmission andDistribution

Steve BossartSenior Manager andTechnical Advisor,National EnergyTechnologies LaboratoryU.S. Department ofEnergy

Grace HuChief EconomistDC Public ServicesCommission

Registration Information

Register by Register by Register by Register by Standard5/22/09 6/5/09 6/19/09 7/17/09 Pricing

(save $400) (save $300) (save $200) (save $100)Conference Only $1,199 $1,299 $1,399 $1,499 $1,599

All Access Pass (save $798) (save $698) (save $598) (save $498) (save $398)(Conference + 2 workshops) $1,899 $1,999 $2,099 $2,199 $2,299

Workshop(s) $549 each $549 each $549 each $549 each $549 each

Standard Price

Conference Only $999

All Access Pass (save $598)(Conference + 2 workshops) $1,499

Workshop(s) $549 each

Register by Register by Standard6/19/09 7/17/09 Price

(save $600) (save $300)Conference Only $1,999 $2,299 $2,599

All Access Pass (save $998) (save $698) (save $398)(Conference + 2 workshops) $2,699 $2,999 $3,299

Workshop(s) $549 each $549 each $549 each

Please note multiple discounts cannot be combined.

A $99 processing charge will be assessed to all registrations not accompanied by credit cardpayment at the time of registration.

MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC* CT residents or people employed in the state of CT must add 6% sales tax.

TEAM DISCOUNTSFor information on team discounts, please contact IQPC Customer Service at 1-800-882-8684.Only one discount may be applied per registrant.

Special Discounts Available: A limited number of discounts are available for the non-profit sector,government organizations and academia. For more information, please contact customer service at1-800-882-8684.

Details for making payment via EFT or wire transfer:JPMorgan Chase - Penton Learning Systems LLC dba IQPC: 957-097239ABA/Routing #: 021000021Reference: Please include the name of the attendee(s) and the event number: 17505.001

Payment Policy: Payment is due in full at the time of registration and includes lunches,refreshment and detailed conference materials. Your registration will not be confirmed untilpayment is received and may be subject to cancellation.

For IQPC’s Cancellation, Postponement and Substitution Policy, please visitwww.iqpc.com/cancellation

Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1-800-882-8684 to discuss your specific needs.

©2009 IQPC. All Rights Reserved. The format, design, content and arrangement of this brochureconstitute a trademark of IQPC. Unauthorized reproduction will be actionable under the LanhamAct and common law principles.


Qualified Utility Companies:

Government Officials & Commissions: All Others:

Venue:The venue is to be announced. Please check thewebsite at www.iqpc.com/us/smartgrid for updatesand announcements.

Please see the website at www.iqpc.com/us/smartgrid for an explanation of Utility companies, Government Officials & Commissions, and All Others

About the Organizer:

Media Partners:

Energy IQ, a division of IQPC, is dedicated toproviding practical, detailed information throughconferences, training courses, webinars and ourmonthly e-newsletter. By providing accurate,objective and up-to-date developments and trendsin various industries, Energy IQ enablesorganizations to remain competitive and profitable.




TM

Media Partners:

16938.002/D/AL

International Quality & Productivity Center535 5th Avenue, 8th FloorNew York, NY 10017YES! Please register me for

See Page 7 for pricing details.

❑ Main Conference❑ All-Access Pass❑ Workshop(s): ❑A ❑B

REGISTRATION CARD

Your customer registration code is:

When registering, please provide the code above.

Name__________________________________ Job Title ________________________

Organization____________________________________________________________

Approving Manager______________________________________________________

Address_______________________________________________________________

City__________________________________State______________Zip___________

Phone________________________________Fax_______________________________

E-mail__________________________________________________________________

❑ Please keep me informed via email about this and other related events.

❑ Check enclosed for $_________ (Payable to IQPC)

❑ Charge my __Amex __Visa __Mastercard __Diners Club

Card #____________________________________Exp. Date___/___

Details for making payment via EFT or wire transfer can be found onpreceding page.

❑ I cannot attend, but please keep me informed of all future events.

5 EASY WAYS TO REGISTER:

3

2

1

445

Web: www.iqpc.com/us/smartgrid

Call: 1-800-882-8684 or 1-646-378-6026

Email: [email protected]

Fax: 1-646-378-6025

Mail: IQPC535 5th Avenue, 8th Floor, New York, NY 10017


Smart GridTM

Register by May 22nd to SAVE

up to $798

Learn how to turn the economic opportunity of Smart Grid into reality:• Plan a Smart Grid

Project• Fund a Smart Grid

Project

• Run a SmartGrid Project

• Chase StimulusDollars

www.iqpc.com/us/smartgrid • 1-800-882-8684