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Smart Enterprise
Sue Monahan, CEO, Small Cell Forum
APAC drives the market scale
Asia-Pacific region biggest deployer of small cells
Over two-thirds of installed base for most of the decade
Vital to drive scale into the market
Center of technical and business case innovation
© Small Cell Forum Ltd 2016
Above: Non-residential installed base (Rethink)
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2014 2015 2016 2017 2018 2019 2020
,000
APAC Europe Americas MEA
Korea: Highest level of MBB use in world
Challenge: Massive capacity
India: Dense population but limited spectrum
Challenge: Extreme spectral efficiency
APAC: 45% of enterprises say poor in-building
coverage has very high impact on business
Challenge: Indoor penetration
Singapore: Cities and whole nations go mobile-
first
Challenge: ubiquitous coverage and reliability
APAC needs to address diverse needs
© Small Cell Forum Ltd 2016
Small cells the primary way to address all the challenges
Japan and South Korea have led HetNet, densification and road to 5G
Elsewhere, dense population and low internet penetration create new opportunities
Small cells critical to India’s battle with spectrum shortage eg RJio RCOM
China’s high band TDD spectrum lends itself to small cells
APAC enterprise deployment highest in world (Nemertes)
Some key trends
© Small Cell Forum Ltd 2016
Above: Nemertes enterprise survey Below: RJio HetNet plan
Key drivers in APAC
Survey of T1/T2 MNOs Q116 – small cell drivers they placed in top three
Variation between regions
SE Asia:
Concerned mainly with capacity and new revenue streams
Ahead of world in IoT, virtualization, location, new apps
S/Central Asia:
Main concerns cost of data, in-building, spectrum efficiency, rural coverage
Less interest in apps and WiFi integration
© Small Cell Forum Ltd 2016
0
10
20
30
40
50
60
70
80
% p
lacin
g in top 3
Global SE Asia S/Central Asia
Rethink Technology Research MNO survey 2016. % of MNOs placing each driver in their top 3 in terms of business importance
Regional challenges
• Asian operators leading the way to HetNet, virtualized RAN and 5G
• Over 80% will be using non-residential small cells, advanced SON, dedicated IoT connections, and integrated LE spectrum by 2020
• But key challenges remain
• SE Asia: chief concerns scalability/SON, monetization, integration, migration
• S/Central Asia: more focus on logistics of sites and backhaul, TCO and regulatory
© Small Cell Forum Ltd 2016
Rethink Technology Research MNO survey 2016. % of MNOs placing each challenge in their top 3 in terms of business importance
0
10
20
30
40
50
60
% p
lacin
g in top 3
Global SE Asia S/Central Asia
Small cells have “crossed the chasm”
Numbers ramping up:
• 13.3 million small cells shipped to date
• $1 billion in small cell revenue in 2015
• Non-residential shipments constituted 38% of total small cells in Q4
• Non-residential small cells comprised 66% of SC revenue in 2015
• In 2015, Enterprise shipments doubled
• In 2015, Urban shipments grew 280%
Note: Small cell definition now includes low-power remote radio-head units
© Small Cell Forum Ltd 2016
Small cells have “crossed the chasm”
Numbers ramping up:
• 13.3 million small cells shipped to date
• $1 billion in small cell revenue in 2015
• Non-residential shipments constituted 38% of total small cells in Q4
• Non-residential small cells comprised 66% of SC revenue in 2015
• In 2015, Enterprise shipments doubled
• In 2015, Urban shipments grew 280%
Outlook:
• Enterprise small cell shipments will grow by 270% this year
• Urban small cell shipments will grow by 150% this year
Note: Small cell definition now includes low-power remote radio-head units
© Small Cell Forum Ltd 2016
Enterprise small cell shipments alone will rise to be worth $4 billion annually in 2020
Enterprise small cell shipments alone will rise to be worth $4 billion annually in 2020
Small cell revenue forecast
Largest independent Enterprise survey
• 500 enterprises surveyed – across four major regions – North America (30% of respondents), Asia (28%), Europe (25%) and South/Central America (17%).
• 17 sectors – largest response from financial services (17.8%), professional services (14.3%), manufacturing (10.3%) and software/hi-tech (7.8%).
• Over 40% of respondents were at CxO or VP level, 27% were managers and 18% directors.
Nemertes – leading US consulting specialists in analyzing business value of emerging technologies.
© Small Cell Forum Ltd 2016
• 94% said in-building cellular performance had an impact on their business, with 42% rating it between 8 and 10 in terms of seriousness, especially in pharmaceuticals and hospitality.
• Poor voice quality was cited by almost 45% of respondents as a challenge, while 36% pointed to slow data or email.
• 63% of enterprises said they would be willing to pay more for improved quality of service, despite being generally sensitive to service and device costs.
• 30% of enterprises think small cells are the best solution to their in-building mobile challenges, compared to 19% for DAS.
• 55% say they would be more willing to buy services from a mobile operator which includes small cells in its portfolio.
What verticals are telling us: Key drivers
© Small Cell Forum Ltd 2016
Customer Pull
Customer Pull
Positive Commercial Indicators
Positive Commercial Indicators
5.3%
5.3%
27.2%
33.7%
35.8%
38.3%
42.0%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
None
Unsure
Many visitors don’t know or want to sign on
to Wi-Fi
Added-value service
Support social media engagement
Support mobile commerce
Make the venue a more desirabledestination for customers
Drivers to deploy small cells in public venues
© Small Cell Forum Ltd 2016
Venue / Environment
Pull
Venue / Environment
Pull
• 60% of companies surveyed will deploy small cells by the end of 2017.
• 14% of companies surveyed have already deployed some small
cells, while a further 46% expect to do so within two years. In addition, 23% are evaluating small cells.
• Largest number of existing deployments is in the financial services and IT/software sectors, though as a percentage of each segment,
logistics/distribution and retail are the most enthusiastic deployers. In these two areas, over 20% of respondents already have small cells in use.
• More than 70% of enterprises expect to have small cells in use by
the end of 2017 in logistics/distribution, retail, energy and construction.
• More than half of Asian enterprises (52%) are planning small cells by the end of 2017, closely followed by Europe on 49.6%.
Enterprise: Significant commitment to small cells
© Small Cell Forum Ltd 2016
Positive Commercial Indicators
Positive Commercial Indicators
• Better communication with Enterprise IT – by some measure lack of information and education emerged as the single biggest factor inhibiting deployment.
• Sort out who pays for what – service providers challenged to come up with simpler and more
compelling Enterprise packages.
• Deliver a multi-operator offering – this issue was cited by many Enterprises as a barrier to adoption – particularly important for public-facing locations.
• Device management & security with BYOD – opportunity to drive more innovation from service providers.
How can we accelerate Enterprise deployment?
© Small Cell Forum Ltd 2016
How SCF is accelerating Enterprise deployments
© Small Cell Forum Ltd 2016
Download at scf.io
Service Anchor +
LampSite
Service Anchor enables new revenue and business models through location based services
StarHub Singapore enhance MBB & enable smart retail services in Marina Bay Sands Hotel with Huawei LampSite & Service Anchor Huawei Smart Retail Solution
http://scf.io/case/013
Cutting Edge Retail at Marina Bay Sands A Smart Retail Solution enabled by LampSite and Service Anchor
The Venue: • One of the largest luxury shopping centers in Asia • 40 million visitors per year • Total Area:100,000 square metres
The challenge: • Poor LTE service provided by external macrocells • Complex and costly upgrade for existing DAS system • Accurate location required for Smart Retail
The Solution:
Value
LampSite delivers high quality MBB coverage and high accuracy location information
LTE traffic up 95%
95
Average 40Mbps/cell
What’s next?
SCF in 2016 –leading the way to HetNet 2020
nFAPI – enabling virtualized HetNet
• SCF is moving at pace to align the industry behind its nFAPI based MAC/PHY split.
• This enables multi-vendor interoperable
physical and virtual small cell network functions.
• nFAPI is central to the current processes of defining the HetNet, vRAN and 5G.
• The work inputs to 3GPP/RAN 5G study
items, & aligns with ETSI NFV.
nFAPI
© Small Cell Forum Ltd 2016
Evolving the TR-196 data model
• SCF is leading work with 3GPP/SA5 and Broadband Forum to standardize
enhancements to small cell management data models.
• Our pioneering work in virtualized small cells, SON, service level APIs, and multiple
carriers & carrier aggregation, introduce critical enhancements to the TR-196 data model, which are being driven through these
collaborations.
TR-196
© Small Cell Forum Ltd 2016
Enabling small cell/Wi-Fi integration
• SCF/WBA joint taskforce working together for three years.
• We’ve just published SCF178, a second
collaborative paper which addresses specification-gap in the architecture, interfaces and operations of trusted WLAN –
i.e., the network connecting the Wi-Fi APs to the core network.
• SCF/WBA task force now exploring architecture and opportunities of 3GPP’s LWA
solutions for enterprises.
Wi-Fi integration
© Small Cell Forum Ltd 2016
Delivering common API/services framework
• Encourage developers to create mobile based enterprise applications.
• Provide carriers with a broader range of
value added services which can be delivered to Enterprises.
• Provide carriers with a level of confidence that applications will not disrupt their
network.
• Simplify the integration process between infrastructure providers, carriers and application developers.
© Small Cell Forum Ltd 2016
APIs
HetNet 2020 work items
© Small Cell Forum Ltd 2016
HetNet and SON market drivers
Enterprise SON use cases Urban SON use cases
HetNet and SON architecture
X2 interoperability for HetNets Using SON in HetNet deployments
Location based API for HetNets SON API
SON test cases Carrier Wi-Fi Wi-Fi Calling
Multi-operator architectures LAA & LWA