Overview

Cisco Smart Accounts and Smart Software Licensing

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Cisco Smart AccountsSolving the Challenge of Tracking Software Licenses

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What You Will Learn

What are Smart Accounts?

Why do I need a Smart Account?

The challenge of tracking software licenses

How can I set up a Smart Account?

Use cases and business value

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Today’s IT Landscape

The changing business landscape requires flexibility to quickly move your software assets to where they are needed.

IT assets are being managed by non-IT departments, resulting in a greater need to empower the business units and stakeholders across your company to assign and track software usage and entitlements.

Fast paced business environments demand that you accurately track and manage your software return on investment and compliance in real time.

There is no existing single source of truth that shows your Cisco software asset ownership.

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The rapidly evolving business landscape makes it challenging to quickly respond to real-time IT needs.

Business Challenges

Increasingly complex and distributed business environments require easy to use solutions that deliver more valuable business outcomes.

Software assets are becoming embedded into “non IT” lines of business, making it more difficult to centrally manage utilization and cost.

Shrinking budgets demand more accurate accounting of usage and cost optimization across a business.

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Business Impact

Too much time spent tracking what you own, who has access and what needs to be renewed.

Inability to fully utilize assets without centralized visibility into unused licenses or potential compliance issues.

Missed opportunities to capitalize on potential business prospects or mitigate risks due to the inability to respond quickly to IT needs.

Inability to deliver customized solutions for your company’s diverse business units due to a rigid “one-size-fits-all” approach for software assets.

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What If You Could…?

Have real-time visibility into your Cisco software assets so you can easily track them and manage access?

Quickly move your Cisco software assets based on your evolving business needs?

Have the necessary business intelligence to see the software you’re not using or if it’s out of compliance?

Streamline and organize your Cisco software assets in a way that works for your company’s unique structure?

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Cisco Smart Accounts: Your Solution to Managing Cisco Software Assets

Devices

Licenses Users

Your Company

Agreements Roles

Cisco Smart Accounts are a Cisco cloud-based data repository solution that provides full visibility and access control to Cisco software licenses and product instances across a company.

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With Cisco Smart Accounts, You Can…

Have a single location where you can easily view all of your Cisco software products and access controls in real-time.

Strategically segment and organize your software assets according to your unique business environment and IT needs.

Make smarter business decisions based on your software license usage trends to optimize investments and avoid compliance issues.

Delegate access levels to more rapidly and effectively manage your Cisco software assets.

CiscoSoftware

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Smart Accounts Use Case and Customer Success

Metalworks’ lack of visibility into all its software assets leads to a wasteful and unproductive purchase of 21 new licenses for the Recycling division, even though the Factory Division has 21 unused licenses.

Before Smart Accounts

MetalworksRecycling Division

consumes 21 licenses

MetalworksFactory Division

releases 21 unused licenses

MetalworksRecycling Division

needs 21 licenses

MetalworksFactory Division

has 21 unused licenses

After Smart Accounts

Smart Accounts provide Metalworks with the necessary visibility and business intelligence to proactively optimize its software assets. Metalworks immediately releases licenses from its Factory division to the Recycling division, helping optimize its software investments.

View and manage all

licenses across your entire business.

MetalworksCorporate

Headquarters

MetalworksCorporate

Headquarters

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Deepen your understanding of Cisco Smart Accounts• Watch the Software Transformation Introductory video.• Read through the Smart Accounts at Glance Primer.• Attend a training session.• Refer to the “Conversations” section of the

Sales Accelerator Card.

Setting up a Smart Account• Read through this helpful step-by-step guide to successfully set up

a Smart Account. • Ensure ongoing post-set up success by referring to the

Operations Exchange for additional training and quick reference

guides.

How To Get Started With Smart AccountsThe process for successfully setting up a Cisco Smart Account

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Find out more about Smart Licensed products and solutions by reading through the Smart Licensing Solution site.

Thank You and Additional Resources

If you have additional questions or need technical support, please email smart-support-team@cisco.com.

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Smart Software LicensingA simplified experience for procuring, deploying and managing licenses

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What Is Smart Licensing?Smart Licensing is a new way of thinking about Licensing at Cisco that is being applied to all products.

Instead of DRM, Smart Licensing provides a Software Inventory Management System that Provides Customers, Cisco,and Selected Partners with information about Software Ownership and Software Utilization.

Ownership UsageCommerce

(CCW)‘Smart’

AccountCisco

Product

I Have Purchased 5 additional ‘Advanced’ Licenses for BigU.edu

Hello, I am Device-East5, I belong to BigU.edu and I am using 1x Advanced License

Hello, You are Device-East5, belonging to BigU.edu and you are ‘In-Compliance’

BigU.edu

I Own: 10 +5

I am Using: 10 +1

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Virtual Accounts

A self-defined construct to reflect your company organization, geography, budgeting, or other structure.

Created and maintained by the your administrator onthe Cisco Smart Software Manager with full visibility to company assets.

Enable Delegated Authority and Differential Access.

Flexible, and allows licenses and devices to be shared between devices.(Without contacting Cisco TAC!)

Licenses and devices are always explicitly moved, enabled, or disabled, by your customer administrator.

Understanding Virtual AccountsYou can create virtual accounts that reflect your organization’s departments, then

associate licenses and devices with those departments.

Smart License

Devices

CCO User ID

Smart Account

Dept BDept A Default Pool

Logical Association

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What Is Pooling?

London Device 1

BrisbaneDevice 2

TokyoDevice 3

Traditional Node-Lock

• License associated with specific device• No easy means to move licenses from one device to

another

London Device 1

BrisbaneDevice 2

TokyoDevice 3

Pooling

• Full visibility to all assets across the company• Central repository for all licenses• Licenses are company account specific and can be

used with any compatible device in your company

Use any compatible licenses from pool with devices

Smart Account (Pool)

The move from node-locked licenses to pooled licenses.

Advanced Security Licenses

Associate Licenses with Virtual Accounts

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License ManagementLicenses belong to the company and are not node-locked to a device. Licenses can be applied to

different devices as needed without need to purchase or rehost a license.D

evi

ce 1

De

vice

2D

evi

ce 3

> Disable ‘Advanced Security’

> Enable ‘Advanced Security’

> Enable ‘Advanced Security’

Customer Owns: 3 devices,

2 Advanced Security licenses

Usage

Customer, Partner, Cisco Sees Usage

Device 1disabled

Device 3enabled

Device 2enabled

Customerdisables Device 1

and enables Device 2

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Smart Software LicensingPutting It All Together…

*License Pooling is handled through the Cisco Smart Software Manager

Required

Dis

trib

ute

d D

eplo

ymen

tC

entr

al D

eplo

ymen

t

Opt

iona

l

Cisco Commerce Workspace

Place Order

Manage Licenses

Usage

Cisco Smart SoftwareManager

Annuity Platform

Distribution

Entitlement

Router

Switch

Firewall

Unified Communications

Software

Router

Switch

Firewall

Video

Unified Communications

1

3

Activate and Use Software

2

SCH Transport Gateway

Smart Services Appliance

Cisco Smart Software Manager

Manage Cisco Licenses

Warning and Notifications -25Insufficient licenses – 25 needed to return to compliance

License Quantity In Use Surplus/Shortage

1900-Voice Suite 300 325 -25

1900-Security Suite 500 425 +75

Track and Transfer Devices

ISR1921 Chemistry A Transfer

ISR1921 Chemistry B Remove

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Reporting Usage

Cisco Checks:• Licenses• Device IDs• Business Rules

Then • Authorizes Use

HTTPS

On PremisesCollector/Proxy

-or-

Key Principles of Software Usage Data Transfer

• Protect the User’s Privacy!

• Cisco is always transparent about what information is transferred

• You have the right to inspect the data gathered

• You must receive a benefit from the data gathered

Cloud Licensing Manager

Information Collected Required?

Trusted Unique Identifier (SUDI/SUVI/ID)

Yes

Licenses Consumed Yes

Organization Identifier Yes

Hostname No

AAA ID of User Making Change No

Feature Tags No

Other Smart Call Home Information No

The Cisco Product is Configured to Use Smart Licensing at Install/Provisioning Time.

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Balancing Simplicity with Security

Direct cloud accessCisco product sends usage information directly over the internet. No additional components are needed.

Options

Direct cloud access through an HTTP proxy Cisco Products send usage information over the internet via a Proxy Server. Any off-the-shelf Proxy will work.

Mediated access through an on-premises collector - connectedCisco Products send usage information to a local Mediator such as the Smart Call Home Transport Gateway (Free VM Download), which automatically completes the transaction with the backend.

Mediated access through an on-premises collector - disconnectedCisco Products send usage information to a local disconnected collector, which acts as a local license authority. Once a month, an exchange of human readable information will be performed to keep the databases in sync.

Se

curit

y P

olic

y

Ea

se o

f u

se

Cisco Product

HTTPs

Cisco Product

HTTPsProxy

Cisco Product

HTTPs

Cisco Product

HTTPs

Your Cisco Software Usage

Your Cisco Software Usage

Your Cisco Software Usage

Your Cisco Software Usage

Cisco.com

Cisco.com

Cisco.comTransport Gateway

Cisco.com

File Transfer

Smart Services Collector

1

2

3

4

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Acquire the technology you need to achieve your objectives

Stay competitive

Accelerate your growth

Reduce CapEx

Optimize your investment dollars and ROI

And you have one predictable payment.

Cisco Capital can help you:

Cisco Capital: Financing to Help You Achieve Your Objectives