small!farm!product!! distribu2on!model:! feasibility… farm... · distribu2on!systems!...
TRANSCRIPT
FarmFolk CityFolk Small Farm Product Distribu2on Model: Feasibility Study
Erin Nichols – Farm Folk City Folk Darren Sto> – Greenchain Consul2ng Emme Lee – Independent Contractor
Agenda
• Agenda/Introduc2on 11:45 • Overview of feasibility study 12:00 • Case Studies 12:10 • Conclusions & Recommenda2ons 12:25 • Feedback 12:40 • Wrap up 12:55
Introduc2on
Darren Sto>: Greenchain Consul2ng [email protected] 778.903.3663
Erin Nichols: FarmFolk CityFolk [email protected] 604.815.4225
Overview
• Need for small farm product distribu2on – Farmer needs – Buyer needs – Small capital – Fewer organisa2ons – Less densely populated areas
• Distribu2on Systems & Value Chains • Bylaws, rules & regula2ons
Distribu2on Systems
ORGANIZATION
TYPE
TRUCKS
WAREHOUSE
PROCESSING
BROKERING
RETAIL
ONLINE ORDERS
NEW NORTH
FLORIDA COOPERATIVE ASSOCIATION
Non-Profit
Service Co-op ü ü ü ü
Non-Profit Producer
& Consumer
Co-op ü
Free Space ü
Non-Profit Dairy
Farmer Co-op ü ü
Contracts ü
Non-Profit
Hires
Trucks
Rents Space ü
Conclusions
• Clear need for farm product distribu2on • Use most efficient distribu2on network • Strong leadership • Buyers like central co-‐ordina2on • Aggrega2on service protects farmer brand • Service allows farmers to farm
Recommenda2on
• Start with a virtual distribu2on service – Brokering, using phone & email/ online ordering – Co-‐ordinator and value chain champions – No warehouse or rented/shared warehouse – No truck or hired truckers/shared trucks – Restaurants & small retailers
Online Ordering So_ware COMMUNITY AGGREGATOR FOOD HUB
Western US only
New York only
New England only
• Founded 2008 • Eugene Local Foods, Oregan • 70 users inc.; Idaho’s Bounty & Harvest Moon (MB)
• $1,000 setup • 1 .5to 3% of revenues ongoing • PC and mobile compa2ble (inc. App)
• Founded 2011 • Ann Arbor, MI • Dozens of users including Detroit Eastern Market & Kitchen Tables, Vancouver
• $0 setup • $19/month and 2% of revenues (basic)
Next Steps
• March 2014 -‐ FFCF Food Distribu2on report finished
• April 2014 -‐ Possible workshop on food distribu2on
• May 2014 – Iden2fy BC pilot project(s)
• September 2014 – Launch BC pilot project(s)
Feedback
1. How can a Small Farm Product Distribu2on service get started in your community this year?
2. How can municipali2es help support your Small Farm Product Distribu2on service?