small spaces_ a planning primer for solo and small firm office design
TRANSCRIPT
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Small Spaces: A Planning Primer for Solo and Small FirmOffice Design
Office design could seem like the least of your practice worries. But your office is a marketing tool and its
design can make you more profitable. The extra thought you give to itwhether planning a new space or
embarking on a makeoverwill reward you for as long as you stay there.
FROM: April / May 2005, PAGE 46 BY: Suzette S. Schultz and Jon S. Schultz
Though efficiency and cost control have become the primary watchwords for law office design, there is more
to consider than just dollar issues. For starters, even if you personally have little concern for aesthetics, you
can be sure that others will. Therefore, when you are thinking about new office space, your plan needs to
reflect an abiding concern for the effect of aesthetics on client attitudes and the attitudes of others who can
help you generate clients through referrals or other means.
Lets also add the idea ofservice to the client, which creates even more design plan issues. For example,
clients increasingly require advanced technological capabilities of their lawyers, and this affects the office plan.
As another example, lawyers increasingly split time among multiple workplaces, such as home offices and one
or more shared offices or conference facilities that are more convenient for their clientele.
From budget to location to design specifications and lease negotiations, planning a new office design can be a
time-consuming taskbut especially for solo and small firm practitioners who lack administrative staff to
tackle the challenge for them. However, because your office space is typically your second-biggest expense,
it would be a serious mistake to shortchange this opportunity to boost your marketing, your efficiency and
your bottom line.
To help guide you through the process, here are pointers for working with design professionals, taking
advantage of some of their techniques, understanding lease arrangements, and other ways to help get the most
out of your investment.
Involving a Space-Planning Professional
As tempting as it may be to try your own hand at the design work, there are numerous reasons you should
seriously consider working with a design professional. Careful use of a good law firm designer can save you
plenty of money in building costs, square-footage requirements, operating costs and your own billable time.
http://www.americanbar.org/content/aba/publications/law_practice_home/law_practice_archive/lpm_magazine_articles_v31is3_toc.htmlhttp://apps.americanbar.org/lpm/home.shtmlhttp://www.americanbar.org/content/aba/publications/law_practice_home/law_practice_archive/lpm_magazine_articles_v31is3_toc.htmlhttp://apps.americanbar.org/lpm/finance.shtmlhttp://apps.americanbar.org/lpm/technology.shtmlhttp://apps.americanbar.org/lpm/management.shtmlhttp://apps.americanbar.org/lpm/marketing.shtmlhttp://apps.americanbar.org/lpm/home.shtml -
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To begin with, you can get help in establishing your planning budget by talking with design professionals, and
the same people can help you determine whether your construction budget is realistic. Contractors and
prospective landlords can also help with initial estimates for the construction budget.
Next, the professional will be invaluable in preparing the documents needed for your space plan. For projects
ranging from simple room renovations to multistory, high-rise law offices, the planning effort produces two
products: (1) drawings or graphic representations and (2) specifications (a list of requirements forconstruction). A plan and its specifications provide the information necessary for someone to estimate
construction and furnishing costs with acceptable accuracy. The plan has a continuing life, as it becomes the
document by which the project must be constructed and, for future maintenance, repairs and construction, it
provides a record of what is behind those walls.
Planning begins with asking questions about what your practice needs and what you would consider
purchasing. The programming phase produces the data you need to shop for your office space. In this phase,
checklists and interviews are used to help the space planner learn which features are important, what activitieswill take place in the space, and which of those activities must be adjacent to others. The investigation
explores room capacity and mechanical requirements, as well as priorities for convenience, status, privacy
and support facilities.
The Space Design Plan Checklist in the sidebar on page 48 will help you think about spaces and features
for the design program.
Armed with an analysis of the data collected from these exercises, a space planner can compile a design
program. This program is typically a collection of one-page briefs on each of the necessary rooms and
spaces, showing the requirements for square footage, adjacency, electricity, heating, air conditioning, lighting,
equipment and storage, as well as other factors such as security, privacy and accessibility that affect the
drawings and specifications. The contents guide the designer with the job of preparing alternative designs and
specifications to fit an available space or a new location. At the very least, you should write your requirements
for each of these features as you consider each room.
Figuring Out Who to Hire
Design professionals divide their work into two kinds: commercial and residential. Some do both, but the kind
you want for your law office is commercial. In addition to the commercial design practitioners professional
background in dealing with regulatory matters like Americans with Disabilities Act provisions and commercial
building codes, the design product is likely to be more responsive to your professional needs.
Some landlords have designers or architectural firms that can assist you. However, one word of caution about
using a landlords design professional: Because the design professional looks to the landlord for more work,
but is there to do only one job for you, he or she will usually try to please the landlord before trying to pleaseyou.
You can also bring in your own independent designer and negotiate to have the landlord pay all or part of the
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fees. It may be money well spent to use a little cash from your own pocket to accomplish this. Your designer
can also coordinate with the contractors working in your space to save you valuable billing time.
Most law firm renovation involves the services of either an architect or an interior designer. Architects are
licensed to design building structural systems as well as interior components, while interior designers limit their
services to the design and construction of the space within the building envelope. For commercial buildings,
both architects and interior designers sometimes retain structural engineers (for advice on the buildingsstructural integrity and floor loading), mechanical engineers (for help with the design and specification of
heating, air conditioning and plumbing systems) and electrical engineers (for the specification of electrical
systems). Architectural firms often have interior designers on staff, and many interior design firms employ
architects. Architects, designers and interior decorators all provide consulting on the aesthetics of a space
such as fabrics, finishes and furniture but the practice of interior decorators, who are not licensed
professionals, is limited to those areas.
You might ask peers and other contacts if they have someone to recommend. The more law offices you see,the better idea you will have of the capabilities of various design practitioners. Lawyers and other people who
work in their offices are seldom secretive about who designed their offices. They may even be quick to point
out good and bad features. If there is a particular office you like, consider interviewing its designer. National
professional associations such as the American Institute of Architects and the American Society for Interior
Design and their local counterparts maintain listings on Web sites, which may yield some candidates. You will
avoid much frustration if you can find a designer who has experience with other law firm projects. This will
shorten the designers learning curve and let you learn from your designer (so you can keep your office from
looking like Aunt Minnies parlor).
Reflecting the Focus of Your Practice in Your Space Plan
Beyond the essentials that make an office appear professional, your space design should target the areas that
support your clients expectations of their legal counsel. You have some important questions to consider here.
What image do you aim to create? The focus of your practice should have a profound effect on your
planning. Do not be tied to trite images of a lawyers offices with traditional furniture in dark wood tones and
duck prints on the walls. Think outside the box. Some firms prefer a fresher image that appeals to a younger
generation. For example, your approach to technology could be used to advantagebut keep in mind that
the state of the art changes quickly, and you need to avoid showcasing anything that might seem outmoded.
Who are your clients? People need to be comfortable with the professionals whose advice and representation
determine their own success or failure. High-technology corporate clients might appreciate a clean, modern
look that shows off your savvy and active style of lawyering, while estate planning clients might desire an
atmosphere of personal support and confidentiality. A general practice should have good-quality furnishings in
public areas and a look of uncluttered competence. While your office may reflect your personality and
provide indicia of your stability, your qualifications and perhaps your outside interests, keep in mind the
variety of people who will come in for advice and services. Analyze your potential clientele carefully before
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you include your taxidermist in your office plan.
Who are your referral sources? The same issues apply. You dont want to end up wondering if someone did
not feel comfortable referring a client to you because your office conveyed the wrong image.
Location, location, location? Solo and small firm lawyers have the advantage of flexibility. You can meet at
clients offices or other convenient locations. Continued rapid development of technology increasingly gives
mobile lawyers the ability to work in multiple places. Consider the possible combinationsranging from a
home office from which a lawyer makes house calls to multiple shared-office suites, obtained through
borrowing, leasing or temporarily renting on call.
The location of your office should depend on the demographics of your practice. Do you want to be near
your clients? Do you want to go to them, or do you want them to come to you? Do you want to be close to
court? Its all a function of how you see your practice.
In most places, downtown space is more expensive than suburban space, but this is not true for every city.
Office buildings in some areas are categorized as Class A, B or C. Classification follows no uniform system,
but is derived from a combination of a buildings physical aspects and its location. Class A buildings are
generally the best in a given area. They are well located, with excellent access, and have the best tenants,
building materials and management. Rental rates follow the A, B and C classification as well.
Finding and Securing an Office Space
Finding and securing an office space takes longer than most realize. So start earlya minimum of six monthsbefore you expect to occupy the space, but preferably longer. If you have an existing lease, you should start
looking for new space at least a year before the lease expires.
You can either do the legwork yourself or engage a broker. The landlord, not the tenant, pays the brokers
fees. Brokers typically get 4.5 percent of every dime that you pay over the life of the lease. They know their
areas, and they can advise you about current rental rates.
Most landlords have diagrams or floor plans of available space. If not, feel free to take a tape measure and a
notebook and sketch the dimensions. You may also find a camera or video recorder helpful in remembering
some of the details.
Most landlords offer a free test fit before signing a lease. This gives you an opportunity to compare
buildings. You provide your project requirements, and the landlord has a design professional do a quick plan
to see how the space would lay out under your program. If the landlord does not provide this service, you
can try doing it yourself.
Lease Arrangements and Negotiations
You may not be familiar with leasing terms such as rentable square footage and usable square footage, but it
is important to understand them when looking at lease terms. Usable square footage is the actual square
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footage of the space. If you are a full-floor tenant, this includes the square footage in areas such as the
restrooms and mechanical rooms. Usable square footage is generally considered to be anything that is not a
vertical penetration, such as a fire stair, a mechanical shaft or an elevator shaft.
Rentable square footage is greater than usable square footage because it includes an add-on factor. The add-
on factor differs with every building, depending on the efficiency of the building. Rentable square footage
includes your pro-rata share of common areas, such as elevator lobbies and corridors if you are located on amultitenant floor. The typical add-on is 10 to 25 percent.
Note that rental rates may incorporate your build-out costs. One way this is achieved is to roll construction
costs into the cost of rent, which could substantially raise the amount of rent if it were prorated over the life of
the lease. You can also negotiate to have a certain portion of the build-out incorporated into the lease (and,
therefore, the rent). Or you can, for example, negotiate and agree that the landlord will pay for everything up
to $30 per square foot and you will pay for everything above $30 per square foot.
Look carefully at the current condition of the space you are considering, and determine the absolute minimum
renovation or modification you can live with. Remember that renovations affect your rental rate and the length
of your lease. They are also important matters for negotiation before the lease is signed.
Be sure to negotiate your lease to provide flexibility for the future as well. If your practice is successful, your
needs will be quite different than if business is less than you planned. Moving is usually more costly and
disruptive than you think it will be, so consider negotiating continguous expansion space and optional
extensions to the lease.
Keeping Your Eyes on the Prize
As you move through the process, you will have plenty of people to satisfy with your planning efforts, such as
lenders and guarantors, building inspectors, code inspectors, subdivision committees, safety and
environmental regulators, utility companies, the post office and your spouse. However, your own satisfaction
is what really counts. As you work with your space designer, broker, landlord and others, always remember
that the plan you make for your office space must help your practice prosper and serve the needs of your
clients. Be sure to give the entire process the rigor it deserves.
SIDEBAR:
TOP 6 Space Planning Mistakes
1. Taking more space than needed. (Your lease negotiations should include options for expanding your
office into contiguous space within the building.)
2. Not taking advantage of vertical space. (Consider all the underutilized wall space and use it to store
files, books and notebooks. Space is expensive.)
3. Forgetting to plan for storage areas.
4. Not negotiating for contiguous expansion options.
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5. Not negotiating to have the thermostat installed in your offices rather than in a neighbors office.
6. Not negotiating for some less expensive space in the building, such as the basement, for storage of
inactive files.
Space Design Plan Checklist
Number and size of lawyer offices
Number and size of paralegal offices
Number and size of secretarial stations
Space for office administrator or other support staff
Conference room seating, facilities and amenities
Reception area seatingnumber of seats and receptionist station
Project workrooms (case or war rooms)
Administrative area (service center)
Spaces for copying, incoming and outgoing mail, faxingExpressage
Printing and scanning
Binding
Deliveries and runners
Office supplies and storage
Filing
Centralized or decentralized
Library and office bookshelves, library work areas
Technology
File server
Telephone system
Security system
Audiovisual equipment
Audio teleconferencing
Video teleconferencing
Technology support staff
Accounting
In-house or outsourced
Storage
Coats
Exhibits
Evidence
Food service
No sink
Sink with cold water
Sink with hot and cold water (requires hot-water heater)
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Under-counter refrigerator
Under-counter refrigerator with freezer
Under-counter refrigerator with freezer and ice maker
Full-size refrigerator with freezer and ice maker
Microwave
Under-counter ice maker
Coffee maker
Dishwasher
Water-purification system
Watercooler, bottled water
Watercooler, direct plumbed
Toaster oven
Vending machinesbeverages
Vending machinessnacks
Space for table and chairs in coffee area
Space for canned drinks
Space for bottled water
Suzette S. Schultz ( [email protected]) is President of Interior Space Design, Inc. (ISD),
on Galveston Island, TX, a firm specializing in law firm design throughout the United States and abroad. She
consults on all aspects of law firm building, including work letter negotiation, design of facilities and project
management.
Jon S. Schultz ([email protected]), Professor of Law at the University of Houston, is a law library expert and
a registered builder. As a consultant he provides advice on buildings and disaster planning to law firms, courts
and academic libraries.
Suzette and Jons upcoming ABA book on designing your law office is set for a summer 2005 release.
mailto:[email protected]:[email protected]