small business workshop
TRANSCRIPT
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Source: Asia Pacific Consumer Technographics Survey, Q2 2008
Most online Aussie adults use social media
Base: Adult Australian online consumers
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Percent of
adults
participatin
g in at least
one of the
activities at
least
monthly
26%
35%
45%
63%
24%
16%
35%
43%
63%
75%
12%
21%
Percent of
18-28YOs
participating
in at least
one of the
activities at
least
monthly
Source: the November 14, 2008, “Australian Social Technographics® Revealed” report
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Childcare Chat user stats as of
14/07/09
Threads: 210, Posts: 691, Members: 348, Active Members: 108
!7>""""""
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