small business seo - itopen 2014
DESCRIPTION
SEO za mali biznis. Prezentacija na konferenciji ITOpen 2014 godine.TRANSCRIPT
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Small Business SEO
Ivan MuljevskiNiNet Company
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Zašto SEO ?
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Ko su vaši (potencijalni) klijenti ?
1. Offline anketa2. Online anketa3. Online research
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Pitanja za nove klijente● Koja je glavna delatnost kompanije?● Da li je lokacijski odredjena ? ● Koji su glavni proizvodi (usluge) ? ● Da li imate neke specifične proizvode/usluge ?● Da li ste se oglašavali nekada ?● Koji sajtovi su Vaša konkurencija ?● Karakteristike prosečnog klijenta ?● Koja je Vasa idealna musterija / klijent ?● Koje rezultate očekujete nakon optimizacije sajta ? ● Da li u timu imate programera ili web dizajnera koji bi mogao da sledi naše instrukcije?
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Pitanja postojećim klijentima
● Kako ste čuli za nas ?● Da li se posećivali sajtove (konkurencije) i ako jeste koje su u
pitanju ?● Šta Vam generalno smeta kod ponuda drugih konkurentskih
kompanija?● Zašto ste odabrali nas?● Da li koristite neki CMS ?● Godine starosti?
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Ankete i povratne informacije
Preporuka :
● Qualaroo● Google Surveys● Web Engage
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On-page SEO
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Keyword research
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Keyword research
Kako pronaći prave ključne reči za sajt ?Kako proširiti listu ?LongtailTrendovi
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“Visual Guide to Keyword Targeting”
Moz.com
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Implementacija ključnih reči
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Guest blogging
“Uticajni”
Društveni mediji u službi SEO-a
Drugačiji
Promocija
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1. Pronaći blogove koji nude gostovanje na svom blogu a iz naše su oblasti2. Napraviti prospekt3. Izdvojiti one koji imaju neku vrednost4. Prijateljski kontakt5.Poslati članak
Keyword + intitle:write for usKeyword + inurl:guest-blog
linkprospector.citationlabs.com
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Tražim ljude iz Srbije koji imaju dosta pratioca i iz moje su branše
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Saveti za izgradnju linkova
1. Gradite ih postepeno2. Ne pravite šablone u izgradnji linkova3.Gostujte na sajtovima iz vaše branše4. Pronadjite one koji su autoriteti u vašoj ili sličnoj oblasti5. Kvalitet, kvantitet , kontinuitet i kontekstNaučite “google operatore”
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Fokus je na sadržaju
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Vaš najbolji alat
Pristup problemu
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Poznata lica
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Jasno je da bolja pozicija nije uvek i posećenija.Privučite pažnju onoga ko traži ono što vi nudite
Izvor : http://bit.ly/1dRydGA
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Oni vole knjige+
Vi prodajete ono što je njima potrebno
=
Pobeda
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Vole knjige i blogove. Možda imaju i svoj blog…
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Vole “ItOpen” ,iz Srbije su a nisu moji prijatelji…
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20-25% svih pretraga su lokalnog karaktera
● Mapa● Poslednji članak● Ocene
Ne zaboravite local SEO
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plus.google.com/+IvanMuljevski/
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