small business branding day - hidden forces at work | nick haines
DESCRIPTION
The Small Business Branding Day was held at the Blue Lagoon, Iceland September 6th. The 8 Steps to Sharpen Your Success: Topic: The Hidden Forces at Work with Nicholas Heines https://www.fiveinstitute.com/ http://brandit.is http://runamagnus.com http://bjarney.comTRANSCRIPT
1
The Hidden Forces at Work
A Complex World
The Five Energies
Everything has a balance of these Five Energies
Don’t learn them
Water Energy
Water Energy
Winter
Water Energy
Winter
Water Energy
Grand Canyon
Water Energy
Winter
Water Energy
Winter
Water Energy
Winter
Water Energy
Winter
Water Energy
Winter
Water Energy
Winter
Wood Energy
Wood Energy
Spring
Wood Energy
Spring
Wood Energy
Wood Energy
Spring
Wood Energy
Spring
Wood Energy
Spring
Wood Energy
Fire Energy
Fire Energy
Summer
Fire Energy
Summer
Fire Energy
Summer
Fire Energy
Summer
Fire Energy
Summer
Fire Energy
Summer
Fire Energy
Summer
Fire Energy
Summer
Earth Energy
Earth Energy
Late Summer
Earth Energy
Late Summer
Earth Energy
Late Summer
Earth Energy
Late Summer
Earth Energy
Late Summer
Earth Energy
Late Summer
Earth Energy
L
Metal Energy
Metal Energy
Autumn/Fall
Metal Energy
Autumn/Fall
Metal Energy
Autumn/Fall
Metal Energy
Autumn/Fall
Metal Energy
Autumn/Fall
Metal Energy
Autumn/Fall
Metal Energy
Autumn/Fall
Metal Energy
Autumn/Fall
Metal Energy
Autumn/Fall
Flow Alignment and Balance
Flow Alignment and Balance
Flow Alignment and Balance
Alignment = Flow
Your Value
Alignment of...
Your Value
Your Business or Role
Alignment of...
Your Value
Your Business or Role
Your Offering,
Product or Service
Alignment of...
Your History
Your Value
Your Business or Role
Your Offering,
Product or Service
Alignment of...
Your Passion
Your History
Your Value
Your Business or Role
Your Offering,
Product or Service
Alignment of...
Your Passion
Your History
Your Value
Your Business or Role
Your Offering,
Product or Service
Your Message
Alignment of...
Your Passion
Your History
Your Value
Your Business or Role
Your Offering,
Product or Service
Your Message
Who you Serve
Alignment of...
Your Passion
Your History
Your Value
Your Business or Role Your
Offering, Product or Service
Your Message
Who you Serve
Miss-Alignment = Friction and Resistance
Your Passion
Your History
Your Value
Your Business or Role
Your Offering,
Product or Service
Your Message
Who you Serve
Internal Alignment
External Forces
The Economy
Time to guess!
People are looking for
Authority Safety SecurityTo Survive
In a Water Energy Economy
In a Wood Energy Economy
People are looking for
New and Innovative To understand the RulesTo challenge Status QuoDisrupt & Disturb
People are looking for
“A Better Message and a Clearer Brand”
In a Fire Energy Economy
In a Earth Energy Economy
People are looking for
Customer Service Better Listening Better Understanding Better EmpathyTeam building
People are looking for
Better Delivery Better Efficiency Better Price Simpler and EasierSaving Time and Energy
In a Metal Energy Economy
You
The Economy
Flow Alignment and Balance
Why Balance is Bad for Sales!
A Balanced Market
Unbalancing the Market
More...
AuthorityInfluenceSafetySecurity
Unbalancing the MarketWater Energy
Create Something New and Innovative. Break the Rules. Challenge Status Quo.Products and Services that Disrupt the Market.
Unbalancing the MarketWood Energy
Have a Better MessageStart a ConversationHave Clarity
Unbalancing the MarketFire Energy
“Communication”
Have a Better Brand
Breaking down communication into the
different Energies
Unbalancing the MarketFire Energy
“Communication”
Water Energy Style Communication
Unbalancing the MarketFire/Water Energy
Purpose, Legacy, Fear, Security, Loss of FutureRegretFatigue, Sloth No Work
Unbalancing the MarketFire/Water Energy
Water Energy Style Communication
Wood Energy Communication
Unbalancing the MarketFire/Wood Energy
New, ExcitingInjustice, Unfair,Revenge, Anger Vindication, Dominance
Wood Energy Communication
Unbalancing the MarketFire/Wood Energy
Fire Energy Communication
Unbalancing the MarketFire/Fire Energy
Secret, MysteriousMagical, Mystical, Funny, Passionate Loving and Heart Centered
Fire Energy Communication
Unbalancing the MarketFire/Fire Energy
Earth Energy Communication
Unbalancing the MarketFire/Earth Energy
Empathy, Sympathy,Understanding their pain, problems and position. Playing on them not understanding
Earth Energy Communication
Unbalancing the MarketFire/Earth Energy
Unbalancing the MarketFire/Metal Energy
Metal Energy Communication
Shame, Low Self Worth or ValueLoss, Missing out, Alone, Isolated,Regret, Only a few
Unbalancing the MarketFire/Metal Energy
Metal Energy Communication
Unbalancing the MarketEarth Energy
Better Customer Service, Listening, Understanding, Support, Detail, Tailor made
Unbalancing the MarketEarth Energy
Better Delivery, Efficiency, Price, Simple, Easy, Clean, Results
Save Time, Energy and Money
Unbalancing the MarketMetal Energy
You Your Market
The Economy
