small budget, big impact— 23 social media tactics
DESCRIPTION
Would you like to raise your brand awareness, increase sales, and provide better customer service? Get inspired with a big list of little ideas that you can start implementing right away. These ideas may not be overnight silver bullets, but they are proven, self-contained strategies that don't take a team of people or a huge budget to implement. No matter your business industry, you should be able to find at least one golden nugget idea that you can start using today. A few questions that are answered: -How much money should a small business budget for social media marketing? -How "big" of an impact are you talking about? -How can I use social media to increase sales without offering a discount? -How do I know if social media marketing is "working" for my small business?TRANSCRIPT
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The information in this document is private and confidential. You may not disclose this information without prior written consent. © Copyright 2013 DGdesign, LLC. All rights reserved.
Small Budget, Big Impact:
23 Social Media Tactics
Connect with DGdesign:Twitter & Instagram: @SocialMediaDFWFacebook.com/DGdesignbizwww.DGdesign.biz
Download this presentation at Slideshare.net/DGdesign.
Check in and tag your favorite tips with #23SocialMedia by @SocialMediaDFW at #DFWSM.
Connect with Dallas Foodie:Twitter & Instagram: @Dallas_FoodieFacebook.com/DallasFoodieMore profiles at Bit.ly/DFabout
Presented by Danielle Glick,Internet Marketing Director & President,
DGdesign L.L.C.
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Idea SheetPlease Fill In Your Contact Info
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Small Budget?$ – $$$ – $$$$
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Big Impact?Something Measurable
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Build a FoundationDefine Your Marketing Goals
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Raise Brand AwarenessBusiness Goal Option 1
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Increase SalesBusiness Goal Option 2
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Better Customer Service
Business Goal Option 3
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Measure SuccessHow are you going to do that?
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WHY ____? Tell them why!
(No discount needed.)
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#23SocialMedia @SocialMediaDFW#23SocialMedia @SocialMediaDFW
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Goal 1: Raise Brand Awareness
Measures for Success:size of your audience, number of interactions,
how did you hear about us
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1. Claim Your Real Estate
Google Your Business Name
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2. Google+ Local For Google Maps and Apps
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3. Ask for InteractionsLikes, Comments, and Shares
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4. Facebook Page AdsSponsored Posts & Page Likes
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5. Yelp Ads Rank Above Your Competitors
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6. Foursquare Lists Include Tips Linked to Your Site
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7. Make Videos Google Search Loves YouTube
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8. Offer to Guest Blog For an Audience That Matches Yours
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Goal 2: Increase Sales Measures for Success:
tracked links to website, number of customers, change in sales
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9. Post Quality Photos With a Tracked Link to Purchase
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10. Add a Call to Action Tell People How to Buy
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11. Pin ProductsInclude Price in Caption
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12. Ask for Referrals Do you know someone who may like us?
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13. Product Videos Demos, Reviews, How-To's
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14. Bring FriendsTurn 1 Ad Into Multiple Sales
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15. Use InstagramInspire People’s Plans
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16. Facebook URL AdsLinked to Your Website
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17. Link to Landing Pages
No Menu, Straight To the WHY, Obvious CTA
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Goal 3: Better Customer Service
Measures for Success:amount of feedback received,
number of issues resolved, number of customers retained
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18. ListenSet Up Google Alerts
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19. Ask for Reviews Don’t Bribe
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20. Reply to Reviews Thank Each Person for Something Specific
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21. Discuss Problemsin Private
Especially Negative Issues
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22. Offer Solutions Invite Them to Reevaluate the Change
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23. Share Customer Stories
People Believe Real People
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© Copyright 2013 DGdesign, LLC.
2-Minute Marketing Plan
1. Define your marketing goal.
2. Choose your tactic.
3. How are you going to measure it?
4. What’s your reason WHY ____?
5. Set a deadline.
Build Your Foundation
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Take ActionTurn in Your Marketing Plan
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Questions?
Tweet Me @SocialMediaDFW
Download This PPT:Slideshare.net/DGdesign