sm - 7p's service mmarketingof ngo final
TRANSCRIPT
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SERVICE MARKETING
7Ps of an NGO
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NGOEnvironment
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Introduction
Non-Government Organizations (NGO) are legally constitute corporations created by na
or legal people that operate independently from any form of government.
It refers to organizations that are not a part of a government and are not conventiona
profit businesses.
Functionsof an NGO
To promote the interest of the poor
To protect the environment
To provide the basic social services
To relieve suffering
To undertake community development
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Participants
There are Threemain participants of NGOs are
1) NGO people (Members, Management, Volunteers, Employees)
2)Donor (Individual, Corporate, Big NGOs, Government, Groups)
3) Beneficiaries (Community, Target people)
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Akshaya Trust
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Founder
Mr. Narayanan Krishnan
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Krishnan founded his outfit Akshaya Trust in 2003, which helps t
feed the homeless and mentally-disabled people.
He also provides haircuts and shaves to give extra dignity to those h
serves.
He was selected as one of the Top 10 in "CNN heroes 2010" list.
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PRICE
NGOs need 'funds' for implementing their programs, projects;
the allocation of amount generated through donation is planned for
execution of projects and vice verse.
Ps of NGO sector PRODUCT
Non-profit Organization can sell products made by their beneficiaries to m
self-sufficient and improve their confidence. So here Product is equivale
'benefits' provided to the target group by NGO.
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PROMOTION
Promotion is very important and significant term in Marketing of NGOs.
Direct Marketing,
Publicity,
Sponsorship,
Public relations etc. play vital role in NGO Marketing.
PLACE
NGOs operate through their Offices and Centers. They can set-up their
shops/canopy of the products which are made by their beneficiaries like
handicrafts, arts, greetings, drawings etc.
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PHYSICAL EVIDENCE
Donors pay generously. So they expect their money to be used for the
correct purpose and hence 'physical evidence' of the 'use' of this
money helps gain more donations.
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PROCESS
There is a process of generating funds from donors and allocating it
which imparts benefits to the community. Hence the process through w
generate funds from Donor Agencies is crucial in NGOs sector
PEOPLE
NGOs are completely people-oriented Organizations.
Non-paid Volunteers who help on various projects are
the most important people involved in NGOs. Apart
from that , founders and members of NGO and the
employees etc. are the people who work of the
community through NGOs.
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Thank You!