Slow down!What should you consider before going mobile?

?How to create a marketable app

How distribution should be the in the forefront of dev.

How to do proper social integration

raising money

1. How can you be sure no one thought about this idea before?

2. Why won’t Google / Facebook / Apple just get 10 engineers todo it in one month?

3. So you’ve built a great product. How will you get people to actually use it?

credit: http://mosaichub.wordpress.com

about me

Loves web & HTML5 technology

about.me/eranzinman

@zzeran

Eran Z inman

eran@condui t .com

Founded a vertical search engine startup

Manages R&D for Conduit Mobile

Lives & breathes mobile

Established in 2005

Free platform for creating browser, website and mobile user-engagement tools

More than 260,000 publishers

Over 250,000,000 active users

Platform to create mobileapps for multiple devices

Quick Launch – innovativelock screen app for Android

about conduit

ENGAGING PEOPLE.

user interface

web vs. native

multiple platforms

Userengagement

tabletstarget audience

before going mobile

distribution

App Markets

Social

Distribution

1,000 new apps added every day

How will you stand out ?

615K

380K

70K

app markets

alternative markets

the story of one lucky bastard

app download page

40 followers

70 likes

100,000 downloads

DJ Celteric

your users are a great asset

before going mobile

App Markets

Social

Distribution

taking social to the next level

facebook app distribution

face-to-face app discovery

facebook single sign on

stuff to think about

■ Distribution & sharing should be tied to your R&D and product design

■ Social is not about “adding a share button”

■ Sharing & distribution are important, but they don’t replace app quality

■ Be persistent & keep trying. Rovio created 51games before striking gold with Angry Birds

Thank You !Questions ?

about.me/eranzinman

@zzeran

Eran Z inman

eran@condui t .com