SMS and Slide Share

Tools of the Trade

Cell phones were perhaps the most rapidly adopted technological

breakthrough since the invention of the wheel.

Cell phones not only connected us, they also liberated us and

mobility equals utility.

…Mobile marketing is as simple as optimizing your

marketing strategies.“

Reach out and offer that personal touchto your customers.

4

Make sure that you avoid unnecessarily flowery language and stick to the point. Be precise about what you are saying because your…

words are limited.“

160 characters Avoid promotional text and sales pitches.

Write Short Sentences Make use of capital block letters when you want to highlight a particularly important part of your offer.

7

Make Your Message ActionableStart your message with a direct call to action, rather than with

long sentences.

Time Your Messages RightMobile users usually read their text messages immediately – this means your communication is instant. Take extra care to time your messages, so that you catch them at a time that they are most likely to be responsive to you.

Offer Users Ease of Purchase

so that they are tempted to take advantage of your offers instantly. 10

You are able to market to customers on a one-to-one basis, thus giving them the feel of individual treatment

via the SMS sent to their mobile phones.

You can reach groups of people who are interested in knowing about your products and services instantly.

60 Million Slide Shares gets 60 million visitors per month.

Know your audienceTell the story they want to hear on Slide Share

• Get traffic

• Rank better on Google

• Grow your followers

• Get email subscribers

• Build your brand

• Create your own uses

Work on Your Content•The content will make the difference between good results and great results. Insert something worth talking about in your slides.•You have three main options:

– Show something shocking– Explain useful information– Evoke emotions