slides using linked in
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NIH Training Presentation about LinkedInTRANSCRIPT
Using LinkedIn Effectively: 7th in the “How To” Series Lori Conlan, PhD Director, Office of Postdoc Services
What will be discussed
What is LinkedIn Who uses LinkedIn What LinkedIn “IS” and “IS NOT” Profiles: how to maximize effectiveness and visibility What a good profile looks like Does it really help for getting a job
***Disclaimer: These are suggestions and opinions. Preferences vary between individuals!!
What is LinkedIn? “THE” business-related social networking site Founded December 2002; launched May 2003 More than 135 million registered users in more than 200 countries and territories Available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian, Turkish and Japanese.
Re-connect Find past and present
colleagues and classmates quickly.
LinkedIn makes staying in touch simple.
Power your career Discover inside
connections when you're looking for a job or new business opportunity.
Get answers Your network is full of
industry experts willing to share advice. Have a
question? Just ask.
Who uses LinkedIn?
http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
More than 150 million subscribers Grows by approximately two new members every second About half of the members are in the United States 11 million are from Europe India has 3 million users and is the fastest growing since 2009 The Netherlands has the highest adoption rate per capita outside the US at 30%.
Who uses LinkedIn? Professionals to research potential clients, companies,
industries, positions of prospects Job seekers to get network contacts and companies…to find
an “in” to get seen by recruiters and hiring managers
Recruiters and hiring managers to find prospects to search through 2nd and 3rd connections
Entrepreneurs to develop an online presence to meet other entrepreneurs and potential
investors, partners and clients
What LinkedIn is and is not
Used to find contacts and be found…NETWORKING Share ideas and demonstrate your knowledge Learn about companies and organizations
It is a place to job search or recruit
IS IS NOT
It is NOT used solely for social connections…not Facebook or Twitter Should NOT represent you entire social network NOT a private network…people will see information no matter how “public” you have your setting -do NOT put sensitive company info -looking for a job and do NOT want your employer to know?
Profiles
1. Who are you – name, job, specializing in…
2. What do you do – what particular problems do you solve
3. Why are you the best – describe your successes
A good summary will answer the following questions:
Profiles: the headline Make good use of your LinkedIn headline
Add a photo, personalized title, websites, recommendations
I did a job title, most people do
Personalize your URL
Add a professional website…your lab, department, etc.
Profiles: the summary Kristin’s Profile summary:
LinkedIn will allow 2,000 characters (spaces included) Make smart use of white space Complete a specialties list, these are like keywords
Business Insider/TheLadders: http://www.businessinsider.com/
Interesting tidbit
This is a heat map on what Recruiters look at in the first 6 seconds of a document
Keep this in mind when writing your LinkedIn summary, CV/resume, or any document
Profiles: get connected There are 2 philosophies for networking
Open: connect with every request have as many contacts as possible more opportunities and channels to reach a key person
Closed: only connect to those they know and trust know who they are connected, giving a little more control
Be a little bit of both!!
Profiles: six degrees of separation
Degrees of Connection 1st degree: you have directly connected with that person 2nd degree: someone who is in 1st degree contact with one of your 1st degree contacts 3rd degree: someone who is in 1st degree contact with one of your second degree contacts
Your LinkedIn Network 41 Connections link you to 1,029,685+ professionals
4,591 New people in your Network since April 3
***No…you don’t need to be Kevin Bacon
With social networking, we are more like 3-4 degrees of separation from contact of interest
http://www.celebritypicnic.com
Find a connection
Profiles: how to send out an invitation LinkedIn default invite is:Missed Opportunity Suggestions on what to include in your invitation
•Here’s who I am •Here’s how I know you •Here’s why I’d like to connect
***Invite via connection
“Hello Dr. X. I am a Fellow at NCI and I met you at a recent conference when we discussed the science of food. I would like to keep connected on linkedin. Regards, Kristin Fabre”
Try
Experience
You can import your CV/resume and Linked in will automatically add these sections, but you will probably have to modifications OR: you can add them individually Make sure to show relavence
Education
Similar to experience, you can import but may need some modifications
Skills Don’t just make a list of everything you can do
-only add what describes your expertise and interests…what sets you apart
Should I add 37 more??
Groups
Seek out groups that are shared with your peers Chose groups that fit your interests Reach out to group members Ask/answer questions…be active in dialogue Take care in what you say, keep it professional…netiquette DON’T join a group just to join a group
Companies
Research target companies and their competitors Learn specifics on companies How are you linked to the company? Take advantage of your connections and network
Companies
Go to companies
Recommendations
**Only select those who have worked
with you and know you well Personalize your
request for recommendations; do NOT use the default!!!
Make sure they are willing and would give
you a positive endorsement!
Recommendations Write recommendations for others…it’s a two-way street! -This is also another way to increase your visibility
Recommendations Recommendations on LinkedIn should be short and concise
Enhance your profile
Add:
Sections Applications Take full advantage of the search option
Sections Add publications, honors, awards, organizations, etc…
Applications
Uploading your CV/resume Uploading presentations Use for poll
Will LinkedIn help in my job hunt? According to a 2010 survey by JobVite.com, •92% of employers planned to leverage the social networks for recruiting, •86% are using LinkedIn •60% are using Facebook •50% are using Twitter •50% plan to increase spending on social networks for recruiting (and social networks are, at least currently, much cheaper than job boards). •36% of employers will spend less on job boards
http://www.job-hunt.org/social-networking/LinkedIn-job-search/leverage-LinkedIn-updates-job-search.shtml
Remember: LinkedIn is a tool. LinkedIn will NOT get you the job. -Build your network -Build your profile -And netiquette
Go to Job search
LinkedIn summary…Netiquette
http://applicant.com/the-dont-do-it-guide-to-using-linkedin/
1. LinkedIn is not Facebook. 2. Do not send out invitation for the sake of adding connections. 3. Use a professional file photo 4. Do not share your thoughts and what you are doing as you would on
twitter or other platforms. 5. Do not join groups for the sake of adding one more group logo on
your profile page. 6. Do not beg for recommendations. 7. Do not embellish on your summary. 8. Do not forward profiles to your connections just so they could have
more “connections.”
References
I’m on LinkedIn…Now What?; Alba, Jason, 3rd edition, Happy About Pub, 2011 Naturejobs.com BusinessInsider.com LinkedIn.com OITE Blog
Profiles: other options
Search options Contacts Groups Companies Jobs
Follow updates (and the email that comes)