Grundtvig project

Integration of senior Europeans through fostering of family traditions

Granada meeting - May 14-15th, 2012CENTRO EUROPEO DE LAS MUJERES MARIANA DE PINEDA

How to became a

MAKER

without go bankrupt !

Out There, there are a lot of low-cost makers

So, you must bea high-cost maker

Sutor Mantellassi:stivaletto stringato in coccodrillo intero (4.875 euro) http://www.sutormantellassi.com

Out there...

there area lot of throwawaymass-production objects

Hang Drumhttp://www.framedrums.net/instruments/panart-hang-and-handpans/http://www.laurainserra.com/en/Hang_info.html

So, you must produce durable and unique objects

In 2006 the Hang Makers stopped shipping instruments directly and halted sales through retailers. To obtain a Hang, prospective customers must send a letter to request an instrument. In 2007, purchasers were invited to Bern with an appointment time to select an instrument.

Since the demand continues to exceed the small production, one must mail or fax a letter to PANArt directly.

It is NOT possible to obtain a Hang via e-mail request or visiting them without their invitation!

Out there...

there are a lot of useful but uglyobjects

Examples: https://vimeo.com/36130333

Pleat Box has come about through the first-ever collaboration between Xavier Maosa, a master ceramicist from Barcelona, and the Mashallah design studio in Berlin with Marset.

The idea behind the Pleat Box is that of a sophisticated combination between a digitally-designed crease in a piece of cloth, the silhouette of which is applied to a ceramic base.

So, you must produce aesthetic value

100.000 objects per year worth 1,00 each?

(ideally...)
1 object per year worth 100.00,00

NO

YES

Examples: http://www.italiaveloce.it/

Examples: http://www.foscarini.com/

Foscarini has managed to develop its collection of models with a strong personality, the fruit of coherence between design and production. Its partnership with grand masters and young talents from the international design circuit, with different types of professional experience and creativity, the central nature of the project and the companys flexibility, have led to original products that are dictated each time by the features of each single design.

We set out to do, things to collect, which are good in a broad sense, namely, according to traditional standards of labor-intensive manufactured and therefore

solid and functional, of their function designed to suitthe material and therefore beautiful, from traditional materials (metal, glass, wood, etc.) produced, durable and repairable and therefore environmentally friendly

Wrong priorities

Hire a worhshop Buy the equipmentBuy raw materialLearn to make thingsTry to sell them

Rigth priorities (TO BECAME A MAKER)

know yourself (motivation + competence)through apprenticeship...studying is not enough

(oh, you must find out a MASTER not a goat)

Learn to sellLearn to makeLearn to understand a balance sheet

Then

Hire a worhshop Buy the equipmentBuy raw materialTry to sell your stuff

read this:Porter M.E., Competitive Advantage: creating and sustaining superior Performance, The Free Press, New York, 1985

THE END