slide title 48 pt slide subtitle 30 pt the developer’s highway to make money out of application...
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Slide title48 pt
Slide subtitle 30 pt
The developer’s highway to make money out of application
stores
Elena FersmanEricsson
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2010-02-122
About ericsson
› Founded: 1876 in Stockholm, Sweden› Employees: 86,537 (May 3, 2010)› Net Sales: USD 27.1 billion in 2009› Headquarters: Stockholm, Sweden
› 40 percent of mobile calls pass through our networks › Over 1,000 networks in 175 countries › 25,000 patents
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2010-02-123
What does a telecomnetwork infrastructure vendor do
at Web 2.0?
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2010-02-124
Opportunity vs. Challenge of Telco
Mainly APIs from Internet …
Very very few Telco apps …
The Telecom APIs are not so well explored yet = opportunity for developers
~1 new API/Day in ave.
~3 new Apps/Day in ave.
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2010-02-125
Web 1.0 Model
Push!
Professional Author
Users = Consumers
ProviderPublish
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2010-02-126
Web 2.0 Model: User-Generated Content
Share!
Users = Authors
ProviderPlatform
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2010-02-127
Web 2.0 Model: User-Generated Application
Create & Share!
Provider
Services
Users = Authors + Developers
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2010-02-128
Application Boom in Telco 2.0 Context
Telco
1.0
Telco 2.0
Applications
Po
pularity
The carriers controlled the network as well as the user
experiences
The carriers open up the network as well as the
innovation
For consumers it’s much easier to find personalized services than before!
The Long-tail Model
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2010-02-129
Telco 2.0 Strategy
Widgetization Mashup
Socialization User-Generated
Perpetual Beta
Applications become small, focused, portable, webified and always-on.
More building blocks and combinations lead to more possibilities and innovations.
Winning Strategy: • Drive Telco innovation from Developers• Revenue by opening up the network to prosumers • Provide easy development & APIs
Collective wisdom is the essence of web 2.0. Nobody has better understanding of the users than the users themselves.
The world cannot afford waiting. A good application should hit the market a.s.a.p. and get improved by use.
Mobile Application Trend
When Social networking is becoming a major element of people’s communication ‘habit’, mobile applications have no excuse to refuse.
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2010-02-1210
What Capabilities can Telco Offer?
• Ringtone• Ringback Video• Photo• Video
Content
• Presence• Location• Device Capability• Terminal Status
Context
• Carrier Billing• Balance• Credit
Payment
• User Profile• Phonebook• Calendar• Browsing History• Mobile Social Networking
User Data
• MSISDN• IP Address• SIP Identity• Authentication• Aliasing• Privacy
Identity
• Voice Call• Voice Mail• SMS/MMS• Conference• IM• Wap-Push
Communication
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2010-02-1211
Ericsson Developer COmmunity
Developer Developer CommunityCommunity
Ericsson DeveloperEricsson DeveloperCommunityCommunity
ISVISV
Par
tner
Par
tner
Mem
bers
Mem
bers
• Free development tools• Technical documentation • Development advice and support• Go-to-market channel
Eve
ryon
e
Eve
ryon
e
• Market co-operation• Invitation to events• Innovation co-operation • Technology co-operation
labs.ericsson.comestore.ericsson.com
320 000 registered community members
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2010-02-1212
Ericsson Labs – Open Innovation
Expose BetaEnablers/APIs
CommunityDevelop Apps
Feedback
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2010-02-1213
ERICSSON LABS Commercial enablers
From idea to business
BetaEnabler
ProductEnabler
ProductionPlatform
Graduate
APIAPI
Best EffortPlatform
Distribute
Ericsson estore
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2010-02-1214
Ericsson multimedia Brokering: IPX
Payment
25 countries 2 billion subscribers 90 operators
Messaging 350 operators 96% of all mobile phone users worldwide
Operator offerings Operator Payment &Connection Services
Subscriber Info Location Mobile Identification Mobile IP Lookup
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2010-02-1215
Operators developer interaction
Content ProviderDeveloper Service
ProviderContent ProviderDeveloperDeveloperService
ProviderContent Provider
Operator Operator Operator Operator Operator Operator
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2010-02-1216
Content providerDeveloper Service
ProviderContent Provider
Service ProviderDeveloperService
ProviderContent Provider
IPX simplifies businessOne stop global connection and collection
Ericsson IPX
Operator Operator Operator Operator Operator Operator
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2010-02-1217
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2010-02-1218
The mobile web
› The mobile web is mature
› Phones are available and customers are used to browsing
› Many big IPX customers say that 2010 is the year where they start investing in the mobile web
› Conversion rate 10-15 times higher with operator payments compared to credit cards
› Simplicity is KING!
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Text 24 pt
Bullets level 2-520 pt
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2010-02-1219
Mobile web payments
Thank you for your purchase! Please click the link below to download your ringtone.
Price: 12,0 €
AcceptReject
Service Name:Saint Etienne – Only love can break your heart
Provider:Ringtone Factory
More information
BUY RINGTONE
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1220
BRANDED Mobile web payments
Thank you for your purchase! Please click the link below to download your ringtone.
BUY RINGTONE This ringtone will cost you 1,5 € and be charged on your mobile phone bill.
Buy Cancel
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1221
IN-application PAYMENT
Buy the next level for €5,0
?
Yes, give me more!
Cancel
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1222
Application store experience
My Internet Services
- Use when I am mobile -
My Media Channels- RSS, podcasts, video, subscribe, personalize -
My Social Life- Stay in touch and
interact with my friends -
My Phone - Contacts, Calendar,
Inbox, Account self-care -
My Content - Purchased and
Created,Seamless backup -
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1223
Device Provider Copy Cats Lining Up!
100MApplicationDownloads
MarketMarket
RIM pushes Applications w/o
Carrier notification
App WorldApp World
Leverage existing XBOX Live and Zune Market place
Windows® Marketplacefor Mobile
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1224
It Works End-to-end
It’s In Your Face
It’s Engaging and Personal
It’s One Click to Discovery
It’s Cool and Tasty
The Perfect Store…
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1225
ERICSSON Application store
DeveloperCommunity
Ericsson Appstore
StoreStore
Store
ContentProviders
Device Technology
PartnersMobileClients
PC
IPTVMobile
Browser• Co-operative
• Standard oriented
• Server centric
AppstoreManager
Currently delivered to multiple operators
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1226
content and application sourcing
Long tail apps from developer
communities
ERICSSON application
store
’’Developers’’
Consumers & Enterprises
User generated content &
applications ApplicationsGamesWidgetsThemes, ringtones, wallpapers
Premium apps from developers
Content providers and aggregators
Apps from operators
(devloper comms, aggregators)
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1227
Widgets- From Mass-market to High-end devices
W3C Standards Based (Web Runtime)
Opera is a strategic partner
W3C widgets can be built using Opera Widget SDK
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1228
Business Support
• Branding• Sale Channels• Customers• Business Model
Services
• Verification• Certificate• Billing• Customer Care
Capabilities• Communication • Context• User Data • etc.
Technical Support
• APIs• SDKs• Samples• Documentations• Sandbox• Social Networking
Developers
Partnership• Passion • Innovation• Consumer Understanding (as prosumers themselves)• Agility of Development• Extreme TTM
Consumers
User Viscosity
• Enlarged Application Volume• Enhanced User Experience• Stimulated application download & network consumption
Application store Ecosystem
Operator
Interaction
• Ranking• Feedback• Proposing
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1229
Ericsson application store
Empowers the operator to resell applications and content to a large segment of subscribers, by delivering to handsets and mobile platforms of different brands and technologies.
• Ericsson provides solutions for operators to build open application stores
• Right now Ericsson is on behalf of major operators looking for commercially available applications.
• eStore Developer Program offers innovative tools and helps developers to reach mobile consumers through operator distribution channels.
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1230
Application CategoriesWe are looking for applications in the below categories
› Communications and Internet › Culture, Education and Reference Information › Hobby and Free-time › Business, Financial and Professional › Travel and Holidays› Community› Sports› Games› Home› Government› News› Commerce› Music› Publishing› Health› Broadcasting
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1231
Application store baseline
› Mobile Applications on multiple platforms– Java– Symbian–Windows Mobile– Blackberry– Palm – Android
› Widgets› Multi-lingual– For example English, Spanish, German, French, Portuguese, Chinese and
Japanese
› Pricing (price group set by provider)– Free– Trial– Premium
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1232
eStore Developer Program
› estore.ericsson.com
› Distribution Self Service for Applications–Publish and follow-up–Automatic pay-outs to
developers
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
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2010-02-1233
Developer benefits
› Can sell content and applications to a market with more than 1 billion potential users
› Revenue share model with 70% to developer› Free tools for application development › Continuous benchmarking through our dashboard › Develop unique applications using network enablers
made available by operators.
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1234
Application Submission Process
1. Registration: Developers can register as a company (based on VAT number) or a private person
2. Acceptance: All applications have to be approved by Ericsson before being accepted for commercial distribution
3. Submission: After an application has been accepted the developer can submit all application variants, meta-data and marketing material
4. Quality assurance: The technical quality of each application variant is tested on the corresponding device
5. Distribution: The developer has the right to select the markets where an application is available for distribution. The application price for each application is set by the developer in the local currency
6. Reporting and settlement: The developer can view all transaction and settlement data
Registration Acceptance Submission Quality
Assurance Distribution
Reporting Settlement
Developers manage the full submission process by logging into a personal web portal
Developers manage the full submission process by logging into a personal web portal
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
2010-02-1235
Application Quality Assurance
› Application providers are requested to comply with a list of quality criteria
› Quality assurance of applications includes:
Malware testing: All applications that are submitted to Ericsson are automatically scanned for viruses and other malware
Content quality: Content must comply with Ericsson’s content code of ethics and e.g. not contain racist, politically extremist or pornographic material
Technical quality: Applications must run without technical fault on the devices that is specified by the application provider
Localization quality: Localization testing includes review of text strings and other features that are specific for a market
› Ericsson performs continuous quality checks on the application portfolio to ensure that overall catalogue quality does not deteriorate over time
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
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2010-02-1236
Slide title 32 pt
Text 24 pt
Bullets level 2-520 pt
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2010-02-1237
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