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Century21.ca Reinvented
October 2012 Update
Wednesday, October 3, 12
Century21.ca Traffic vs. Competition
Wednesday, October 3, 12
Brand new Agent Websites
Wednesday, October 3, 12
Highlights
• 20+ New Themes on Launch
• New Agent Website Builder– Best Commercially Available Tools
– New Level of CustomizaAon, Power and Flexibility
– Unlimited Pages
– Lead GeneraAon Forms
• Text an Agent -‐ unique lead generaAon
Wednesday, October 3, 12
Send a Text Message
Wednesday, October 3, 12
Updated GoldScore• Agent Website
– Photo with Proper Aspect Ra4o
– Content Sec4on(s) [Non Default and min x words]
– My Lis4ngs Module
– Community Module
– Blog Posts in 30 days
– Featured Proper4es
– Website Builder Modules x10
– Addi4onal Pages x2
– Number of Inbound Links
– Title Tag
– Lead Form
– Social Media Links
– Search Page Content
– Search Area
• ClientConnect
– Contacts [Non-‐Lead based]
– Contacts in 30 days
– Marke4ng Items Generated in 30 days
• Communi4es
• Approved Blog Posts in 30 days
• Proper4es
-‐ 21 HD photos (Max 50)
-‐ Exact Geocode
-‐ Descrip4on
Wednesday, October 3, 12
Updated Property Websites
Wednesday, October 3, 12
New Photo Viewer
Wednesday, October 3, 12
In Addition to Showcase21
Wednesday, October 3, 12
Community Websites
Wednesday, October 3, 12
Community Website Blog
Wednesday, October 3, 12
New Community Information Sections
Wednesday, October 3, 12
On Site Lead Activity
Wednesday, October 3, 12
See what the consumer is doing
Wednesday, October 3, 12
Email To Blog
•Email your Post to “[email protected]”– Subject: Blog Title– Email Body: Blog Text
– ASached Images: Added to Blog Text
•AutomaAcally Posts to your blog
Wednesday, October 3, 12
More Traffic, More Leads, More Business
Quality Content + Search Engine
Optimization + High PageRank = MORE ...
Wednesday, October 3, 12
Property Content (Photos)
Wednesday, October 3, 12
Website Content
Leads
Traffic
Wednesday, October 3, 12
Search Engine Optimization (SEO)
Wednesday, October 3, 12
PageRank
• Biggest component of Google PageRank is the number of inbound links
Wednesday, October 3, 12