slc0348 new ballpark 12/3 - st. louis...

It will arrive in 2006 – the most exciting ballpark ever constructed in the major leagues. One that embodies the best

features of other acclaimed facilities throughout Major League Baseball, yet possesses its own unique architecture and

character. A park that makes the “baseball experience” a unique St. Louis Cardinals experience. And, a park that retains the

magic of the Cardinals’ rich heritage and is designed to serve many generations to come. The new Cardinals Ballpark will

truly exceed your expectations of what a “Field of Dreams” was meant to be.

This brochure will provide the information necessary to assist Season Ticket Holders in making their decisions regarding

seats in the new ballpark. It will also provide new Season Ticket Holders with information on how they can become part of

the action.

Current St. Louis Cardinals Season Ticket Holders are being given the first opportunity to secure season tickets at the new

ballpark. This brochure illustrates the process for relocating their seats and the seating options available. These options

include opportunities for full-season and half-season tickets, as well as membership in the prestigious new Ballpark

Founders program.

In order to assist you in making an informed decision with respect to your relocation preference, this brochure includes

seating diagrams and maps of both the new and current ballparks, detailed ticket plans and pricing, and information on the

state-of-the-art amenities that accompany various seating categories in the new ballpark.

After reviewing the brochure,

current Season Ticket Holders

should complete the Relocation

Questionnaire in the back pocket

and submit it with the corresponding

payment to the St. Louis Cardinals by

the date indicated. If you need

assistance completing your

questionnaire, please contact your

Cardinals Account Executive directly

at the number located in the back

pocket of the brochure.

If you are interested in becoming a

St. Louis Cardinals Season Ticket

Holder for the first time, contact the

Cardinals Account Executive whose

card is located in the back of this

brochure to secure your place in the

new ballpark.

T H E

F U T U R E

I S C O M I N G .

O F

C A R D I N A L S B A S E B A L L

I N S I D E T H E N E W B A L L P A R K . . . . . . . . . . . . . . . . . . . . . . . . . . 2 - 5The industry’s top sports-venue architects have designed the new Cardinals Ballpark with painstaking attention to detail,

with a singular purpose: to provide fans with the optimal game experience. Let us introduce you to the look and the fan-

friendly features of this spectacular new facility.

T H E B A L L P A R K F O U N D E R S . . . . . . . . . . . . . . . . . . . . . . . 6 - 1 1From childhood through adulthood, what fan hasn’t stopped yearning to get closer to the action? The Ballpark Founders

program provides the best of the best seats to those who choose to become members. This section describes the

locations and accompanying benefits available to Ballpark Founders.

S E A S O N T I C K E T O P T I O N S . . . . . . . . . . . . . . . . . . . . . . 1 2 - 1 3In addition to becoming a Ballpark Founder, the new ballpark affords many other season ticket choices. Because the

park will provide a more open, enhanced view from any location, you could say every seat is a “premium” seat, sure to

be coveted by a new generation of Cardinal fans. The new ballpark features more than 16,500 seats at field level, half of

which are not part of the Ballpark Founders program. Priority seat selection rights will be offered to existing Season

Ticket Holders, guaranteeing them the first opportunity to secure seats in their preferred location.

A N S W E R S T O Y O U R Q U E S T I O N S . . . . . . . . . . . . . . . . . . . 1 4 - 1 5Answers to the questions you might have about the new ballpark, the process of relocating your seats, and the Ballpark

Founders program.

G E T T I N G S T A R T E D . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 6All the applications, brochures and forms you’ll need to secure your place in the future of Cardinals baseball.

F U T U R EW E L C O M E

T O T H E

1

2

For baseball fans, a ballpark becomes part of our

lives, bonding generations and instilling memories

that last forever. For Cardinals fans, enjoying a game

at the new Cardinals Ballpark will be like nothing

that’s been experienced before.

Combining classic architecture with modern,

innovative amenities, the new ballpark will help

connect fans with the downtown St. Louis

surroundings through the facility’s open-air design.

Moreover, it will serve as a catalyst for local

development, helping to anchor the revitalization

of the downtown core as an exciting entertainment

and commercial destination.

To experience the aura of the new ballpark will be

to experience the new spirit of St. Louis and the

continued history and tradition of Cardinals

baseball.

Inside the New Ballpark

I N N O V A T I V E

I N V I T I N GA N D

3

Inside the new Cardinals Ballpark, fans in search of

comfort and convenience will find expansive

concourses lined with more varied and plentiful

concessions, increased numbers of elevators and

restrooms, the addition of escalators between levels,

and much, much more.Wherever you look, you’ll

see a ballpark designed to express the passion,

heart and soul that binds Cardinals fans across

generations, and across the country.

T A K E A L O O K I N S I D ENew Ballpark Features

• Seats and seating decks configured to a unique baseball-only design, bringing fans close to the playing field

• Open-air ambience with better air circulation and more shade than Busch Stadium

• More seats close to the field

• Cup holders attached to all seats

• Expanded bleacher sections, all with seat backs

• State-of-the-art video board and entertainment sound system

• Multiple open-air courtyards with unique views of downtown St. Louis and the game

• Wide concourses lined with a variety of concessions, with stands designed to minimize congestion and maximize service

• Increased access for fans with disabilities and special needs

• Improved crowd flow with new escalators and more elevators

• More restrooms to accommodate all fans,particularly our female patrons

• A main-level concourse that circles theentire ballpark, providing a 360° view of the playing field

Inside the New Ballpark

The new Cardinals Ballpark will be built mostly on

the parking lot directly south of Busch Stadium.

While the site allows fans to enjoy many of the same

conveniences related to parking and interstate

access, the new ballpark’s relationship to its urban

surroundings will be radically different than Busch

Stadium’s.

Most obvious is the repositioning of the majority of

the seats to face northeast, providing those inside the

ballpark a spectacular view of the downtown

riverfront skyline, including the Gateway Arch. This

view is made possible by the absence of significant

obstacles in the outfield, particularly in left field.

In addition, the northeast corner of the ballpark site is

40 feet higher than the southwest corner. This

elevation change, coupled with the “sunken” playing

field, will allow pedestrians along newly reopened

Clark Street, as well as tenants of commercial and

residential property in the adjacent Ballpark Village, to

have a magnificent view into the ballpark. Clark Street,

as illustrated in the site plan below, will be

reconnected from 8th street to Broadway after the

demolition of Busch Stadium, helping to define the

ballpark’s northern boundary.

J U S T A H O M E R U N A W A Y

4

B U S C H S T A D I U M N E W B A L L P A R K

5

Ballpark ComparisonsMore Seats Closer to the Field

Busch Stadium

10,277

2,235

179 + 180 Companion

48

2

0

1 for every 190 fans

11 ft.

18 ft.

18 ft.

30 ft.

30 ft.

30 ft.

16 ft.

16 ft.

New Ballpark

16,586

3,682

387 + 420 Companion

58

8

7

1 for every 166 fans

97 ft.

36 ft.

36 ft.

50 ft.

32 ft.

38 ft.

50 ft.

30 ft.

Field Level

Bleachers

Disabled Spaces

Restrooms

Public Elevators

Escalators

Concession Registers

Field Level

Behind Home

First Base

Third Base

Loge Level/Club Level

Behind Home

First Base

Third Base

Terrace Level

Behind Home

Rest of Level

More Amenities for Comfort and Convenience

Expanded Concourse Width Means Less Congestion

Through a refundable per-seat payment, based on

your location preference, the seats purchased by

members of the Ballpark Founders program will help

contribute to the private financing structure required

to fund construction of the new ballpark.

There will never be a better time to take advantage of

this opportunity. So take the step that will make you

part of the most privileged team in Major League

Baseball. Complete your Relocation Questionnaire to

become a member of the Ballpark Founders, and make

the most of every Cardinals game.

The Ballpark Founders

The Ballpark Founders is the most valuable – and valued – program ever introduced by the Cardinals. Through your

participation, you receive privileges not available to anyone else; namely the right to maintain and control, for as long as

you choose, seats that offer the closest proximity to the field and the very best views of the game. The seats will effectively

remain in your control, allowing you to transfer, will or sell the ticket-purchasing rights to them, or receive a full refund of

your initial deposit, if you later decide. As a current Season Ticket Holder, you have the first opportunity to secure a

permanent place in the new ballpark by reserving your choice of these 10,300 seats.

A N E W L E V E L

P R E S T I G E A N D B E N E F I T SO F

Ballpark Founders Privileges and Benefits• Per-game prices guaranteed for five years

(2006-2010)

• Ability to transfer, will or sell seats to anyone

• Right to purchase season tickets for your chosen seats as long as the Cardinals play in the new ballpark

• Special post-season and All-Star Game options

• Legroom comparable to Busch Stadium’s Field Box Seats

• Admission to special Ballpark Founders’ events

• Permanent recognition at Ballpark Founders’exhibit

• Special discounts in the official Cardinals Team Store

• Refund option for original total deposit amount

6

Seating areas for Ballpark Founders include Cardinals Club, Redbird Club, Dugout Box, Diamond Box, and Infield Field

Boxes. These seating sections are represented as zones A through N on page 11 and in the inserts in the back pocket of this

brochure. More detailed information on the Cardinals Club and Redbird Club can be found on page 8 of this brochure.

7

The Cardinals Club elevates your ballpark experience to a superior level. Located directlybehind home plate, it offers seats as near to theaction as Major League Baseball allows. No need tobring your wallet to the game – the all-inclusiveprice structure includes:

• Private, climate-controlled club • Parking directly outside the Cardinals Club

designated entrance

• Unlimited buffet offering the highest qualityfood and beverage choices in the ballpark

• In-seat service providing all you care to eat and drink during the game

• Theatre-style seats in Cardinals Club seating area

C A R D I N A L S C L U B ( F I E L D L E V E L )Z O N E S A T H R O U G H E

C A R D I N A L S C L U B

R E D B I R D C L U B

R E D B I R D C L U B

Due to an overwhelming demand in Busch Stadium for Cardinals Club seats, we have expanded this seating area in the

new Cardinals Ballpark. In addition, we are introducing a new premium seating option, Redbird Club seats.

N E W C A R D I N A L S A N D R E D B I R D C L U B S

R E D B I R D C L U B ( C L U B L E V E L )Z O N E S K T H R O U G H N

REDBIRD CLUB

REDBIRD CLUB SEATS

CARDINALS CLUB

CARDINALS CLUB SEATS

ESCALATORS


Ballpark Founders members in the Redbird Clubseats will have an excellent view of the action fromthe second seating level behind home plate,between 1st and 3rd bases. This new area will havespecial amenities, including:

• Private, climate-controlled concession, lounge and restroom areas for a retreat from the weather

• Comfortable seating areas for dining or socializing

• Upscale concessions featuring a variety of food choices and menus

• Easy access to seats for club members through an entrance directly behind most sections

• Television monitors conveniently located throughout the club

• Large glass windows offering views ofthe field

8

Payment OptionsNow is the time to reserve your place in the new

Cardinals Ballpark to ensure a lifetime of unforgettable

baseball enjoyment. More details on seat sections and

seat deposits are on pages 10 and 11 as well as in the

back pocket of this brochure.

B E A M E M B E R A N D E X P E R I E N C E T H E B E S T O F C A R D I N A L B A S E B A L L

Refund PolicyOur refund policy further assures your completesatisfaction.

• Ballpark Founders members have the right totransfer or sell season tickets and all the rightsto anyone they choose. The Cardinals will transferthe account for a nominal administrative fee.

• After the 12th season in the new ballpark, ifBallpark Founders members choose not toretain their season tickets or transfer them toanother party, they are eligible for a full refundof their original deposit amount.

• After the 20th year in the new ballpark, ifBallpark Founders members choose not toretain their season tickets or transfer them toanother party, the guaranteed refund amountwill decrease by 5% per year.

• Any refunds paid to Ballpark Founders members will be disbursed over a four-yearperiod, in 25% installments.

• Refunds will be given on a first-come, first-served basis. The maximum number ofBallpark Founder seats eligible for a refundcannot exceed 25% (2,575 seats) in any givenyear. Any requests beyond the 25% maximumwill be placed on a waiting list and paid in theorder received.

Available Payment OptionsOption A • Make your Ballpark Founders’ membership

payment in five interest-free installmentsover a four-year period.

• Ballpark Founders’ per-game ticket priceswill remain the same for 2006 and 2007, andwill rise no more than 4% per year from2008-2010. (See information on page 11 or inthe back pocket for payment schedules.)

Option B• Make your entire membership payment in

full by July 30, 2004 and be guaranteed your per-game ticket price will not increase for five full seasons (2006-2010).

9


S E A T I N G C H A R T

R E D B I R D

C L U B L E V E L

F I E L D

L E V E L


8

7

6

54

32 1

All ballpark images and depictions are subject to change.

* Zones A and B are pre-reserved for existing

Cardinals Club seat SeasonTicket Holders.

*

*

POPLAR STREET

Gate1

Gate2

Gate3

Gate4

Gate5

CLARK STREET

SE

VE

NT

H/E

IGH

TH

ST

RE

ET

BR

OA

DW

AY

10

Field Level

Cardinals Club A (Row 1)

Cardinals Club B (Rows 2,3)

Cardinals Club C (Rows 4,5,6)

Cardinals Club D (Rows 7,8 )

Cardinals Club E (Rows 9,10)

Diamond Box - Row 1

Diamond Box

Dugout Box - Row 1**

Dugout Box**

Infield Field Box

Home Plate Club Seats - Row 1

Home Plate Club Seats

Infield Club Seats - Row 1

Infield Club Seats

Redbird Club Level - Redbird Club Seats

* If seat deposit fee paid in full by July 30, 2004, per-game ticket price also applies for 2008-2010 tickets.

** Dugout Box seats include access to a private concession area.

ZONE Sections Seat Section Type

A

B

C

D

E

F

G

H

I

J

K

L

M

N

1-8

1-8

1-8

1-8

1-8

141-145/155-160

141-145/155-160

132-140/161-165

132-140/161-167

141-160

247-253

247-253

241-246/254-257

241-246/254-257

Total Seat

Deposit(per seat)

$7,500

$6,000

$5,000

$7,500

$5,500

$5,500

$3,500

$4,500

$3,500

$2,500

$3,000

$2,000

20% Due July 30,

2004

5% Due March 2,

2004

25% Due July 30,

2005

25% Due July 30,

2006

25% Due July 30,

2007

$1,875

$1,500

$1,250

$1,875

$1,375

$1,375

$875

$1,125

$875

$625

$750

$500

2006 and2007

Ticket Price

Per Game*

$170

$160

$150

$55

$55

$50

$50

$45

$48

$48

$46

$46

$375

$300

$250

$375

$275

$275

$175

$225

$175

$125

$150

$100

$1,500

$1,200

$1,000

$1,500

$1,100

$1,100

$700

$900

$700

$500

$600

$400

$1,875

$1,500

$1,250

$1,875

$1,375

$1,375

$875

$1,125

$875

$625

$750

$500

$1,875

$1,500

$1,250

$1,875

$1,375

$1,375

$875

$1,125

$875

$625

$750

$500

Deposit Payment Schedule Per Seat

Pre-reserved for Existing Cardinals Club Seat Season Ticket Holders


The Ballpark Founders Price Guide

11

12

Cardinals Season Tickets

Just as Busch Stadium has come to be part of our identity since

its opening in 1966, you can expect the new Cardinals Ballpark

to capture the character and personality of the city and

franchise in the 21st century. For many fans who purchased

season tickets well after Busch’s debut, access to more

desirable seats was seldom possible due to those locations

being renewed year after year by season holders with more

seniority. Before anyone else, current Season Ticket Holders

will select seats in the new ballpark that will provide years of

enjoyment for family, friends, clients and co-workers.

In addition to the Ballpark Founders seats, there are numerous

other exciting locations offering superior views within the new

ballpark’s capacity for more than 46,000 fans. Existing Cardinals

Season Ticket Holders are guaranteed first reservation rights in relocating their seats to the new ballpark. The charts on

the facing page detail locations and pricing structures for season ticket locations not included in the Ballpark Founders

program.You’ll find them helpful as you complete the Relocation Questionnaire in the inside back cover.

Y O U R P R E F E R E N C E

P R I O R I T YI S O U R

For Season Ticket Holders seeking premium seats who elect not to

become Ballpark Founders, we offer the Bridge Club.This exclusive

seating area and lounge features an enhanced level of amenities

including:

• Air conditioning

• All-you-care-to-eat buffet featuring popular ballpark concessions

• All-you-care-to-drink beer and soda• Same concept and structure as Busch Stadium’s Batter’s

Eye Club with better location

• Reserved outside seating

L E F T F I E L D P O R C H ( Z O N E T )A new seating concept being introduced and available as a season

ticket in the new Cardinals Ballpark is the Left Field Porch. Seats in

“The Porch” will have a unique design which cantilevers 24 feet over

the Field Box Seats below. Added features include:

• Separate seating section with only 700 seats

• Unrestricted access to special “Sports Bar” directly behindseating area

• Covered seating area for protection from the sun and rain

• First row only 19 feet from outfield wall

B R I D G E C L U B ( Z O N E S )

135-140/160-165

126-134/165-172

234-240/261-265

228-233/267-272

Third Base Side

Left Field

361-372

341-360

328-340

446-454

428-445

501-509/589-597

ZONE Sections Seat Section Type Required Per Seat Down Payment for 2006Season Tickets. Payment Due by March 2, 2004

Field Level

Club Level

Terrace Level

Bleacher Level

13

POPLAR STREET

Gate1

Gate2

Gate4

Gate5CLARK STREET

SE

VE

NT

H/E

IGH

TH

ST

RE

ET

BR

OA

DW

AY

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

1st and 3rd Field Boxes*

Outfield Field Boxes*

1st and 3rd Loge Boxes*

Outfield Loge Boxes*

Bridge Club

Left Field Porch*

Pavilion Boxes*

Infield Terrace Boxes

Outfield Terrace Boxes

Infield Terrace Reserved

Outfield Terrace Reserved

Bleachers


* Some sections of these zones in the left field corner area will not be available on opening day 2006. If you choose one of these areas,a temporary location will be assigned to you until final completion of the ballpark. (Estimated final completion July 2006.)

O

P

Q

R

S

T

U

V

W

X

Y

Z

2006 Seat PricePer Game

$38

$33

$33

$29

$85

$37

$24

$26

$24

$19

$10

$12

Season Ticket Price Guide

Gate3

To help you get all the answers concerning this oncein a lifetime opportunity, here are the most commonquestions about the new ballpark, the relocationprocess and the Ballpark Founders program.We alsooffer assistance through our expert team of SeasonTicket Account Executives.We invite you to contactthem with any additional questions you may have.

BALLPARK

1. Q. What side will the Cardinals Dugout be on?A. The first base side.

2. Q. What side will be shaded?A. The new Cardinals Ballpark will have

significantly more shaded seats than BuschStadium. Generally, there will be shade onboth sides of the field as well as behindhome plate.

RELOCATION PROCESS

3. Q. What will the relocation be based on?A. Relocation will be based on a combination of

preferences, seniority date and currentlocation in Busch Stadium. Completing theRelocation Questionnaire will help ensurethat your preferences are known.

4. Q. Will I need to join the Ballpark Founders tobe a Season Ticket Holder?

A. No. The new Cardinals Ballpark willaccommodate over 46,000 fans. The BallparkFounders program consists of only 10,300seats. Current Season Ticket Holders will beoffered their choice of seating locationsprior to them being made available to thegeneral public. You may choose to join theBallpark Founders for this seating, or chooseanother location that is not associated withThe Ballpark Founders program.

5. Q. When will I find out my seat assignment forthe new St. Louis Cardinals Ballpark?

A. The timing of the seat assignments will varydepending on the seating options that youselect. We expect that seat locations forBallpark Founders members will bedetermined by July 11, 2004. Full SeasonTicket Holders not participating in theBallpark Founders program will have seatassignments by December 2004. Share-A-Seat Season Ticket Holders will havelocations by March 2006.

6. Q. May I change the title on my season ticketaccount for the new ballpark?

A. As a Ballpark Founders member you maycustomize the title of the account howeveryou would like. If you are not in the BallparkFounders program, your account title mustremain the same as it is currently represented.Regardless of account type, you may putwhatever address and contact name you like,but correspondence may only go to oneperson. All of these decisions are to bemade by the current contact on the seasonticket account and not by any other party.

7. Q. What happens if I intend to purchase seasontickets and do not return a completed questionnaire?

A. You will lose your priority and theopportunity to purchase seats prior to thesale to the general public.

8. Q. What if I have multiple locations, and some arein the Ballpark Founders and some are not?

A. Make sure you fill out a RelocationQuestionnaire for each set of locations youwould like. Indicate exactly the new seats youprefer for each set and to which of yourexisting seats each new set corresponds.Enclose the appropriate payment for each setof seats. If you need additional RelocationQuestionnaires, please photocopy a blankone in your packet or contact your AccountExecutive for more questionnaires.

9. Q. What do I need to do if I have any physicalneeds that must be accommodated?

A. Please be sure to note your needs on thequestionnaire so we can do our best toaccommodate you. The new CardinalsBallpark will have more elevators, widerconcourses and easier access to seating thanthe existing stadium. These amenities willgenerally provide you with more seatingoptions than ever before.

10. Q. How can I make sure I am next to or near myfriends who also have season tickets?

A. Indicating “Near friends” and including theirspecific Cardinals Season Ticket Holderaccount number on the RelocationQuestionnaire will help you sit with yourfriends at the new ballpark, provided yourrequest is consistent with theirs. However,other aspects of your seat location may becompromised to accommodate thispreference.

11. Q. What if I am not satisfied with the location Iam assigned?

A. If you find that your assigned location is notsatisfactory, and the Cardinals staff is unableto relocate you to an adequate location within30 days of your seat confirmation, the seatdeposit fee will be refunded.

12. Q. What if I do not renew my season tickets inBusch Stadium before the new ballparkopens?

A. Those electing to discontinue their SeasonTicket Holder status prior to the opening ofthe new ballpark will lose their senioritystanding during the seat relocation process.

13. Q. Who will be making the decisions regardingseat assignments?

A. Season Ticket Holders’ preferences will bethe first determining factor in seatassignments. Based on seniority, current seatlocation and new ballpark seating requested,a team of Cardinals staff members will workto locate you in the seats that best match yourpreferences.

Questions and Answers

14

14. Q. What locations will I have available to me if Ichoose half-season tickets?

A. Share-A-Seat and Weekend & Partial Planparticipants will be relocated in the final phase,after the full-Season Ticket Holders. Sections andseating availability, as well as locationassignments, will be determined between June2005 and March 2006. Those Partial SeasonTicket Holders who wish to upgrade to a full-season package will be given priority over newSeason Ticket Holders if they act during thisinitial phase.

15. Q. What if I am a Share-A-Seat or Partial PlanSeason Ticket Holder and would like to upgradeto a full-season package?

A. Simply indicate your intentions and preferenceson your Relocation Questionnaire in questions #1 and #10. The Cardinals staff will do their bestto fulfill your request.

16. Q. What if a member of my season ticket groupwould like seats of their own?

A. If you are joining the Ballpark Founders youmay allow a member of your group to beassigned part of your seats. If you are not in theBallpark Founders, the account and all seatsmust remain in control of the same party ascurrently listed. Any seats numbering more thanyou currently have will be considered newseats. Members of your group seeking their ownadditional seats will be placed on a preferredwaiting list and be accommodated prior to thegeneral public.

17. Q. What if I decide not to purchase season tickets in the new ballpark at this time but at a later date decide to purchase them?

A. You may purchase tickets at a later date.However, your priority as a Season Ticket Holderwill no longer be a factor and selection ofavailable seats will likely be compromised. Inaddition, if you wish to purchase season tickets inthe Ballpark Founders program, you will need tofirst acquire the right to purchase these seatsfrom an existing Season Ticket Holder or theCardinals (if available).

BALLPARK FOUNDERS

18. Q. What are the advantages of becoming a Ballpark Founder?

A. In addition to securing seats located in the mostdesirable locations in the ballpark, offeringsuperior amenities and privileges, BallparkFounders membership gives you the right tomaintain and control your seats for as long as theCardinals play in the new ballpark, as well as theright to transfer, will or sell the seats to anyoneyou may choose. Plus, depending on paymentschedules, per-game prices are fixed orguaranteed in a range for five years. See page 6for a summary of the benefits.

19. Q. What happens if I overpay or underpay becauseI did not get my first seating preference?

A. Over-payments will be applied to the secondinstallment of the payment plan andunderpayments will be billed for the differenceupon seat confirmation.

20. Q. Can I purchase some seats in BallparkFounders locations and some in otherlocations?

A. Yes. Simply specify the breakdown youprefer on your Relocation Questionnaire andenclose the appropriate payment for each.

SEAT LOCATION

21. Q. Where will my seats be?A. Due to the baseball specific design of the

new ballpark, most seating locations will notcorrespond exactly to Busch Stadium.However, by making your seating preferencesknown on the enclosed form and by speakingto your Account Executive, we are confidentthat you will be able to make the choice thatbest fits your needs in a location that providesyou with a great view of Cardinals Baseball.

22. Q. Will I get the same row as I currently have inBusch Stadium?

A. The new ballpark will have an entirelydifferent structure than Busch Stadium.Although you may not be able to obtainseats identical to your current location, youwill be given the opportunity to state yourseating preferences on your RelocationQuestionnaire for the location that best fitsyour needs and provides you with atremendous view of outstanding baseball.

23. Q. What if more people request a particularseating zone than the available number ofseats in that area?

A. Locations will be granted to accounts byusing a combination of their seniority date,current location and their list of preferences.If zones are completely filled, accounts willbe placed in the second choice locationsthey have selected.

24. Q. Will my location be affected if I purchaseadditional seats?

A. If it is not important that your additional seatsbe placed adjacent to your current seats,your location will not be affected. However, ifyou request that they be placed adjacent toyour current seats, there is the possibility thatyour location will be affected.

25. Q. Will I be guaranteed an aisle seat in the newballpark if I have one in Busch Stadium?

A. Indicating “Aisle seat” as your number oneSeat Preference on the questionnaire willhelp in obtaining this location at the newballpark. Be sure to check the box on thequestionnaire indicating that you currentlyhave an aisle seat. However, other aspects ofyour seat location may be compromised toaccommodate this preference.

26. Q. Will I be able to get an idea of what sightlines are from different seats?

A. The Cardinals will make available to SeasonTicket Holders an internet site that will showvirtual views from different seating areas.Your Account Executive will also be able toprovide you with details of your seatselection at the ballpark.

15

Now that you’ve had a chance to preview the new

Cardinals Ballpark, please complete the enclosed

Relocation Questionnaire. Whether you choose to

become a Ballpark Founder, simply retain your current

Season Ticket Holder status or become a new Season

Ticket Holder, this is your one-time opportunity to

obtain the best seats for a lifetime.

We thank you for being part of our team of valued

St. Louis Cardinals supporters and look forward to

seeing you at the new ballpark.

Getting Started

B E

T E A MA P A R T O F O U R

Action Steps• To obtain the best seats in the new Cardinals

Ballpark, please complete your Relocation Questionnaire and return it to us by March 2, 2004.

• If you are joining the Ballpark Founders, please include payment of 5% of your total fee amount.

• If you are securing season tickets that are not included in the Ballpark Founders, please enclose $100 per seat down payment. This payment will secure your place in line for the new ballpark seat relocation process and be applied toward your 2006 season tickets.

• If you decide to participate in the Share-A-Seat or Weekend and Partial Plan, you will receive information on seating options in the third quarter of 2005. Locations available will be determined after full season tickets have been fulfilled. Please check the box on the Relocation Questionnaire that applies to your choice.

16

Season Ticket Office314-425-0665

R E L O C A T I O N Q U E S T I O N N A I R E

Name: Account Number:

Daytime Phone(s):

Current Busch Stadium Seat Location to relocate:

1. I currently: have Full Season (proceed to question #2)have Share-A-Seat, but would like to upgrade to Full Season (proceed to question #2)have Share-A-Seat and would like to remain Share-A-Seat in the new ballpark (proceed to question #10)would like to become a Cardinals Season Ticket Holder

2. Rank your top 5 seating zones in order of preference and top 5 sections in each.(Seating Guide found on pages 11 and 13 of this brochure and on inserts.)

3. How many seats would you like?

(Please realize that if you would like more seats than you currently have, location may be compromised or unavailable if you prefer all of your seats together.)

4. If you would like more seats than you currently have, indicate how you would prefer they be distributed.

(i.e. 2 sets of 2, 4 together, etc.)

5. Rank the following details about your new seat location in the order that is important to you.(List numbers 1-9 with 1 being the most important.)

Complete one Relocation Questionnaire for each set of seats you wish to relocate to thenew ballpark. Please remember this questionnaire must be returned with appropriatepayment not later than March 2, 2004. If you need additional questionnaires, you mayphotocopy this copy or contact your Account Executive for more. Return completedquestionnaire(s) in enclosed postage-paid envelope.

Low row in section

Aisle seat (see question #6)

Section preferred

1st Base side

3rd Base side

Closest to home plate

Under cover

Behind screen

Near friends/other specific account

Zone Choice(A-Z)

1st SeatingSection Number

2nd SeatingSection Number

3rd SeatingSection Number

4th SeatingSection Number

5th SeatingSection Number

Choice 1.

Choice 2.

Choice 3.

Choice 4.

Choice 5.

7. Are there other Season Ticket Holders that you would prefer to remain next to, behind, in front of? Please list those Season Ticket Holders. Please note that this preference may compromise location or not be possible depending on listed Season Ticket Holders’ account information.

8. Do you have any physical limitations or special needs that may influence your seat location needs? Please specify below. We will attempt to accommodate your needs with an acceptable location.

9. Please summarize your preferred result of relocation as well as the total fee associated with this result for your account.

Zone Type (A-Z): Section: Number of Seats:

Most Important Variable:(Of the 9 listed in question #5)

Total Amount Due by March 2, 2004: $ (First 5% of Down Payment)

10. What payment option have you selected?

Will Pay The Ballpark Founders Deposit Fee in 5 Installments (Option A – 5%, 20%, 25%, 25%, 25%)

Will Pay The Ballpark Founders Deposit Fee in Two Payments (Option B – 5% by March 2, 2004 and the Balance by July 30, 2004)

No Fee Due in This Location, but Down Payment $100 Per Seat Deposit Fee Enclosed

Would Prefer to Retain Share-A-Seat Status. My $100 Per Seat Down Payment Enclosed

Signature Date




R E L O C A T I O N Q U E S T I O N N A I R E

6. Check here if you are currently sitting in an aisle seat and would like to request an aisle seat in the new ballpark, EVEN IF IT MEANS A LESS DESIRABLE LOCATION.

If you are joining the Ballpark Founders, please include payment of 5% of your seat choice deposit amount.

If you are securing season tickets that are not included in the Ballpark Founders, please enclose your $100per seat deposit for season tickets when you return this questionnaire.

Check/Money Order Enclosed (Please make payable to St. Louis Cardinals, L.L.C.)

250 Stadium PlazaSt. Louis, MO 63102

Please Apply to My Credit Card #

Expiration Date

* Cardinals accept MasterCard, American Express, Discover, and Visa

T H E B A L L P A R K F O U N D E R S S T E P S A N D D E T A I L S

Required Steps• Review information in the brochure.• Contact your Account Executive if you have additional questions.• Fill out the Relocation Questionnaire describing the seats of your choice.• Mail your Questionnaire along with 5% of your total first choice seating location deposit amount in the enclosed

postage paid envelope. Orders lacking appropriate payment will not be processed.• If a current Season Ticket Holder ceases to maintain their account in Busch Stadium during the 2004 or 2005

season, they lose their priority as a Season Ticket Holder and forfeit their assigned location in the new ballpark.• Once locations are assigned in each zone, contracts will be sent to Ballpark Founders members with confirmed

location. At this time account information may be established how they wish.

Timeline• March 2, 2004 – Questionnaires returned to Cardinals with at least 5% of first choice seat location deposit enclosed.• March 5 to July 11, 2004 – Locations assigned to the Ballpark Founders members and confirmations sent back

to members.• July 30, 2004 – Deadline for the Ballpark Founders members to pay at least the balance of the next 20% of their

Refundable Seat Deposit, sign Ballpark Founders agreement and establish how their account information is toappear. Amount may be paid in full if choosing the early pay option.

• July 30, 2005 – Deadline for second 25% payment for Refundable Seat Deposit.• April 2006 – Opening Day and Inaugural Season begins in new ballpark.• July 30, 2006 – Deadline for third 25% payment for Refundable Seat Deposit.• July 30, 2007 – Deadline for final 25% payment for Refundable Seat Deposit.

Refundable Seat Deposit Payments• Payments can be made with MasterCard, American Express, Discover,Visa, check or money order payable to

St. Louis Cardinals, L.L.C.• The initial 5% fee will be refunded if the Ballpark Founders member cannot be satisfied with a location in the

new ballpark.• Once the Ballpark Founders agreement has been signed and the location accepted by the Ballpark Founders

member, all payments will be forfeited if payment schedule requirements are not met by member.• If a Ballpark Founders member pays their Refundable Seat Deposit in full by July 30, 2004, their per-game ticket

price will remain the same for the 2006, 2007, 2008, 2009 and 2010 seasons.• If the multi-year payment option is chosen, per-game ticket prices will remain the same for the 2006 and 2007

seasons. Per-game prices will increase by no more than 4% per year for the 2008, 2009 and 2010 seasons.

Refundable Seat Deposit – Refund Parameters• Ballpark Founders members are eligible to receive a refund of their original Refundable Seat Deposit from the

Cardinals if they decide they do not want to transfer their season ticket rights after the 12th season in the new ballpark.

• No more than 25% of the seats can be refunded for at any given time (2,575 seats). If more than the maximumrequest a refund, a waiting list will be established on a first-come, first-served basis.

• Refunds will be paid out in 4 annual installments in equal 25% amounts.• The eligible refund amount will decrease by 5% after the 20th year in the new ballpark and continue to

decrease by an additional 5% for each year thereafter. No refunds will be available from the Cardinals after the40th season in the new ballpark.

• If a Ballpark Founders member chooses to transfer or give their tickets to another party, the refund eligibility istransferred along with tickets to the new party. A nominal administrative fee will be paid to the Cardinals fortransferring these seats to another party. This transfer fee amount will be established prior to each season.

The provisions on this page and elsewhere in the brochure are meant to be summaries only and are subject to change.Actual contract terms will be set forth in the applicable Ballpark Founders agreement to be signed by both parties.

T H E B A L L P A R K F O U N D E R S S E A T I N G G U I D E

Pricing Guide on Reverse Side of This Sheet

R E D B I R D

C L U B L E V E L

F I E L D

L E V E L


Available Ballpark Founders Seats for Zones A through N

T H E B A L L P A R K F O U N D E R S S E A T I N G G U I D E


S E A T I N G C H A R T

POPLAR STREET

Gate1

Gate2

Gate3

Gate4

Gate5

CLARK STREET

SE

VE

NT

H/E

IGH

TH

ST

RE

ET

BR

OA

DW

AY

8

7

6

54

32 1

Field Level

Cardinals Club A (Row 1)

Cardinals Club B (Rows 2,3)

Cardinals Club C (Rows 4,5,6)

Cardinals Club D (Rows 7,8 )

Cardinals Club E (Rows 9,10)

Diamond Box - Row 1

Diamond Box

Dugout Box - Row 1**

Dugout Box**

Infield Field Box

Home Plate Club Seats - Row 1

Home Plate Club Seats

Infield Club Seats - Row 1

Infield Club Seats

Redbird Club Level - Redbird Club Seats

* If seat deposit fee paid in full by July 30, 2004, per-game ticket price also applies for 2008-2010 tickets.

** Dugout Box seats include access to a private concession area.

ZONE Sections Seat Section Type

A

B

C

D

E

F

G

H

I

J

K

L

M

N

1-8

1-8

1-8

1-8

1-8

141-145/155-160

141-145/155-160

132-140/161-165

132-140/161-167

141-160

247-253

247-253

241-246/254-257

241-246/254-257

Total Seat

Deposit(per seat)

$7,500

$6,000

$5,000

$7,500

$5,500

$5,500

$3,500

$4,500

$3,500

$2,500

$3,000

$2,000

20% Due July 30,

2004

5% Due March 2,

2004

25% Due July 30,

2005

25% Due July 30,

2006

25% Due July 30,

2007

$1,875

$1,500

$1,250

$1,875

$1,375

$1,375

$875

$1,125

$875

$625

$750

$500

2006 and2007

Ticket Price

Per Game*

$170

$160

$150

$55

$55

$50

$50

$45

$48

$48

$46

$46

$375

$300

$250

$375

$275

$275

$175

$225

$175

$125

$150

$100

$1,500

$1,200

$1,000

$1,500

$1,100

$1,100

$700

$900

$700

$500

$600

$400

$1,875

$1,500

$1,250

$1,875

$1,375

$1,375

$875

$1,125

$875

$625

$750

$500

$1,875

$1,500

$1,250

$1,875

$1,375

$1,375

$875

$1,125

$875

$625

$750

$500

Deposit Payment Schedule Per Seat



The Ballpark Founders Price Guide

* Zones A and B are pre-reservedfor existing Cardinals Club seat

Season Ticket Holders.

*

*


N O N - B A L L P A R K F O U N D E R S S E A S O N T I C K E T S E A T I N G G U I D E

Pricing Guide and Details on Reverse Side of This Sheet

POPLAR STREET

Gate1

Gate2

Gate3

Gate4

Gate5

CLARK STREET

SE

VE

NT

H/E

IGH

TH

ST

RE

ET

BR

OA

DW

AY

Available Seats for Zones O through Z

Some sections of 1st and 3rd Field Boxes (O), Outfield Field Boxes (P), 1st and 3rd Loge Boxes (Q), Outfield Loge Boxes (R), Left FieldPorch (T) and Pavilion Boxes (U) in the left field corner area will not be available on opening day 2006. If you choose one of these areas,a temporary location will be assigned to you until final completion of the ballpark. (Estimated final completion July 2006.)


N O N - B A L L P A R K F O U N D E R S S E A S O N T I C K E T S E A T I N G G U I D E

Required Steps• Review information in brochure.

• Contact your Account Executive if you have additional questions.

• Fill out the Relocation Questionnaire describing the seats of your choice.

• Mail your questionnaire along with $100 per seat down payment in the enclosed postage paid envelope.Orders lacking appropriate payment will not be processed.

• If a current Season Ticket Holder ceases to maintain their account in Busch Stadium during the 2004 or 2005 season, they lose their priority as a Season Ticket Holder and forfeit their assigned location in the new ballpark.

Timeline• March 2, 2004 - Questionnaires must be received by the Cardinals with $100 per seat down payment enclosed.

• August- November 2004 - Locations assigned for full Season Ticket Holders not included in the Ballpark Founders.

• August - December 2004 - Confirmed seat assignments mailed to Season Ticket Holders with full season accounts.

• December 15, 2004 - Confirmation of location is signed and mailed back to the Cardinals by Season Ticket Holders.

Down Payment• $100 per seat down payment is a fee to keep your place in line for the new ballpark that is applied toward your

2006 season ticket cost.

• Down payment is refunded if a satisfactory location is not assigned to Season Ticket Holder.

• Once Season Ticket Holder signs confirmation of location and returns to Cardinals, any failure to pay on schedule results in a forfeiture of down payment and loss of location.

135-140/160-165

126-134/165-172

234-240/261-265

228-233/267-272

Third Base Side

Left Field

361-372

341-360

328-340

446-454

428-445

501-509/589-597

ZONE Sections Seat Section Type Required Per Seat Down Payment for 2006Season Tickets. Payment Due by March 2, 2004

Field Level

Club Level

Terrace Level

Bleacher Level

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

$100

1st and 3rd Field Boxes*

Outfield Field Boxes*

1st and 3rd Loge Boxes*

Outfield Loge Boxes*

Bridge Club

Left Field Porch*

Pavilion Boxes*



Infield Terrace Reserved

Outfield Terrace Reserved

Bleachers

* Some sections of these zones in the left field corner area will not be available on opening day 2006. If you choose one of these areas,a temporary location will be assigned to you until final completion of the ballpark. (Estimated final completion July 2006.)

O

P

Q

R

S

T

U

V

W

X

Y

Z

2006 Seat PricePer Game

$38

$33

$33

$29

$85

$37

$24

$26

$24

$19

$10

$12

Season Ticket Price Guide

L O C A T I O N C O M P A R I S O N – B U S C H S T A D I U M A N D N E W B A L L P A R K

New Ballpark Recommended Locations

Cardinals Club

Diamond Boxes • Infield Field Boxes

Dugout Boxes

Infield Field Boxes

1st Base and 3rd Base Field Boxes**

Outfield Field Boxes**

Home Plate Redbird Club Seats

Infield Redbird Club Seats • Infield Field Box1st Base and 3rd Base Field Boxes**

1st Base and 3rd Base Loge Boxes**

Outfield Loge Boxes** • Infield Redbird Club Seats1st Base and 3rd Base Field Boxes** • Left Field Porch**

Infield Field Boxes • Home Plate Redbird Club Seats Infield Redbird Club Seats • Outfield Loge Boxes

1st Base and 3rd Base Field Boxes** • Infield Terrace Boxes

Pavilion Boxes** • Home Plate Redbird Club SeatsInfield Redbird Club Seats • 1st Base and 3rd Base Field Boxes

1st Base and 3rd Base Loge Boxes • Left Field Porch**

Infield Terrace Boxes • Pavilion Boxes**

Outfield Terrace Boxes • Pavilion Boxes**

Bleachers

Bridge Club

* Current Diamond Box between 142 and 157 may correspond better to low rows of Infield Field Boxes behind home plate in the new ballpark.

** Some sections of these zones in the left field corner area will not be available on opening day 2006. If you choose one of these areas, atemporary location will be assigned to you until final completion of the ballpark. (Estimated final completion July 2006.)

Busch Stadium Seating Guide on Reverse Side of This Sheet

Seating SectionsBusch Stadium

Cardinals Club

Diamond Boxes*

Dugout Boxes

Infield Field Box

Outfield Field Box

Infield Loge Boxes

Outfield Loge Boxes

Infield Loge Reserved

Outfield Loge Reserved



Bleachers

Batter’s Eye Club

ZONES

A through E

F, G, and J

H and I

J

O

P

K and L

M, N, Jand O

Q

R, M, N, O and T

J, K, L, M, N, R,O and V

U, K, L, M, N,O, Q and T

V and U

W and U

Z

S

B U S C H S T A D I U M S E A T I N G G U I D E

N E W B A L L P A R K S E A T I N G G U I D E

POPLAR STREET

SE

VE

NT

H/E

IGH

TH

ST

RE

ET

BR

OA

DW

AY


slc0348 new ballpark 12/3 - st. louis...

Documents