1. News the Moment it Happens Trent Krupp | Talat Fakhri | Michael Williams March 8 th , 2010

2. : News the Moment it Happens 3. Team Trent Krupp CEO & Founder Founder ,Hobocans(consumer product development) Consultant ,Constitution Group(high-tech recruitment) Founder ,Quantips(software consultant) Mathematician ,MindValley Labs(web marketing) Talat Fakhri Director of Engineering Founder ,Mementum(online product marketing) Product Development ,MindValley Labs(web marketing) Michael Williams Director of Marketing 4. Market 76.5 million people in the US use the Internet as primary news source (18-65 years olds)

Market 2: News Data Market

• 450,000 users (across Bloomberg, Reuters and others), $6-Billion Market

• SlangDang would offer real-time news updates as a supplement to existing news data users. Possible $8-million market opportunity.

Market 3: SmartPhone Application

• BNO charges $2/download plus $1/monthly.At 5MM unique users, a .5% conversion generates $227,500 in yearly revenue.

Unique Visitors / Mo Pageviews Advertising / Mo Media Partners 10,000 60,000 $60 $250 50,000 300,000 $900 $1250 100,000 600,000 $3,000 $2500 1,000,000 6,000,000 $30,000 $25000 5,000,000 30,000,000 $150,000 $125,000 10,000,000 60,000,000 $300,000 $250,000 5. Competitors

SlangDangs Comp Advantages

Purely algorithmic, which is faster than other approaches for breaking news

Dependable intellectual property versus relying on human custodians

Allows users to easily find social media and news stories related to breaking-news feed

Lower overhead

Only a news wire service now

Not marketed towards consumers

Not fully automated, dependent on the founders

Users cant follow RTS results

Add suggestion algorithm to existing real-time search

SlangDangs Defensibility

Current algorithm and iterations are not public

Possible copyright protection for US market

First to market will secure the platform for people as the first place to get news

6. Value to Users and Partners SlangDang combines the appeal of BNO with the audience of CNN or Drudge Report and uses both business models: Custom news wire service and online advertising. 7. User Acquisition Launch Growth Maturity Breaking news and getting word of mouth referrals Directly approaching journalists, technologists, and news junkies Being placed in RTS results Marketing additional algorithms for other niches Posting SlangDang news on social media networks and websites like Digg, Fark, Hacker News Linked back by media partners Custom algorithms for governments, marketing departments and financial services firms SEO search results on recent news events 8. Business Model Future Potential: News-wire Service User Introduction Return Users Funnel User to Media/Advertising Partners

From :

Breaking News

Blog Features

Links from News Stories

Social Media (Viral)

SEO

Based On :

Bookmarked by users

Checked multiple times daily for news updates

SmartPhone downloads

Social media links-back

Revenue :

High page-views

High CTR to media partners

High average time on site

Consistent audience

Partner with Bloomberg or Reuters Market additional SlangDang feed Provide business customers with to-the-second breaking news feed Service for 8 billion-dollar market 9. Financials Sept - Dec 201010 2011 2012 Assumptions Page Views /Mo Avg1 600,000 6,000,000 30,000,000 Investment =$250,000 Advertising Stake =10% Ads2,3 $12,000 $360,000 $1,800,000 Hurdle Rate = 5% Media Referrals2,4 $10,000 $300,000 $1,500,000 News Wire Pro Service5 $27,000 $63,000 SmartPhone App6 $45,500 $227,500 Total Revenue $22,000 $732,500 $3,590,500 IRR = Research and Development7 $33,750$90,000$135,000 Sales and Direct Marketing8 $16,100$64,350$198,150 28% General and Adminstrative9 $1,898$18,980$94,900 Total Expenses $51,748$173,330$428,050 EBIT ($29,748) $559,170$3,162,450 10. Exit Strategy News Wire Services News Organizations Information Services SlangDang would add value to their existing news wires and customers. SlangDang would provide a social media breaking news component to existing audience. SlangDang would offer suggestions improving the usability of real-time search results. 11. Q & A

Product

Team

Market Size

Value to Users and Partners

Business Model

User Acquisition

Financials

Financial Assumptions

Potential Acquirers

12. Financial Assumptions

Page-views: Based on similar style websites.Given as Avg PV /mo. ( Drudge ReportValuation)

Unique viewers: Taken as 1/6 thof page-views. Based on similar style websites ( Drudge ReportValuation)

Ad prices: Based on similar style websites (Quoted as $5 AVG / 1000 PV for large viewership websites) ( Desilva and Phillips )

Media Referrals: No specific data. Set rate at 5-cents per click with a CTR of 50% of unique viewers, given low value media market but high relevance of SlangDang to media websites.

Customer growth of news wire based on BNO News success.Fees based on $1500/month assumption, which is inline with other news wire subscriptions. ( Thaindian News ,Forbes )

SmartPhone App: Based off of BNO Pricing ($1.99 to download, $1/mo) ( TechCrunch ), 30% of revenue going to Apple ( TechCrunch ) and .5% of unique viewers purchasing app.

R&D Expenses: To hire 1.5 developers in 2010, 2 in 2011, and 3 in 2012.Assume $45k/per full-time developer based in Malaysia (top Malaysian talent).

Sales and Direct Marketing: Covering one sales person in the US 1/2th time in 2010, then full-time in 2011 and 2012.$30,000 base plus 5% of advertising sales.

General and Admin: Includes server and bandwidth costs.Based off of Atlantic Metro quote of $249 for 3000 gigs/mo then scaled based on page-views. ( Atlantic Metro Quote )

For 2010: Expenses given over 6-month period (June to December) and revenue given as a 4-month period (September to December) based on a public launch in August 2010.