The Soap Opera

Skyjacker1for Integrated Advertising, Promotion & Marketing Communications 7eClow & BaackClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. 12Skyjacker

Established in 1974Family businessManufacturer of suspension lift kits and shocks4WD trucks, SUVs and Jeeps.Sell & distribute products internationallyClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc.

Lift Kits - Leveling Kits - Strut Kits3ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Chevy / GMC Dodge Ford Honda International Isuzu Jeep Mazda Nissan ToyotaSkyjackerextensive line of productsforYear models range from 1955-Present4ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Full service agencyMarketing researchLarge format printingVinyl graphicsAll advertisements leave print ready

5In-House Marketing Department

Lee McGuire, Director of Marketing & Operations

Skyjacker marketing team hard at workClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Channel membersAdvertisingPoint-of-purchase displaysTrade promotionsConsumersAdvertisingConsumer promotionsEvent marketing6Integrated Marketing

ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Trade Print Advertising7Advertising in:Accessories TodayDCI Specialty Automotive PWAOff-Road IndustryPro-Pickup Magazine

ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Skyjacker

DealersWarehouse DistributorsLEVELING KIT MERCHANDISER

Skyjacker provides Point-of-Purchase Items for dealers

Reach traditional and non-traditional 4WD Jobbers

8support forClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Trade Point-of-Purchase Displays9Counter/Wall Catalog Display HolderConsumer CatalogsAuthorized Dealer DecalsIndoor & Outdoor Banners

ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. MPMC Media Trade ConferenceLos Angeles, CA January 19-21Easter Safari Moab, UTMarch 29-April 24 Wheel Jamboree NationalsBloomsburg, PA July 9-11PA Jeep ShowYork, PAJuly 17-18Carlisle Truck NationalsCarlisle, PAAugust 6-8Off Road ExpoPomona, CAOctober 8-10SEMALas Vegas, NVNovember 2-5

Trade and Consumer Shows10ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. SEMA Trade ShowLargest Automotive After-Market Trade ShowLas Vegas Convention Center30x50 display, 2-story booth with display vehicles11

Click on photo to see a video about the SEMA trade show and what Skyjacker sells.ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Consumer Target MarketMostly males ages 18-34HuntersCommercial/Industrial trucksOff-Road enthusiastsActive/Extreme sports

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ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Consumer Advertising13

Celebrity Spokesperson

Willie RobertsonDuck DynastyClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Consumer Website Advertising14Advertising on:Offroad.com 4x44u.comTruckmoxie.com Truckworld.com Catalograck.com Skyjacker.com

ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Consumer Television Advertising15Advertising on:Speed ChannelSpike Trucks TVSpike Xtreme 4x4Outdoor Channel Buck CommanderESPN2 Stacy Davids GearzCORR Racing Commercials NBCA&E Billy the Exterminator

Billy the ExterminatorBuck Commander

ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Consumer TV Advertising16

TV Ads

ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Consumer Print Advertising17Advertising in:Four Wheeler JP 4 Wheel & Off Road Off Road 4WD Sport Utility Sportsman's Gear Off Road Adventures Dusty Times Dirt SportsTrucks4x4 Builder

ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Trade Shows18

John Godwin of Duck Dynasty talks about Skyjacker.ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Consumer PromotionsCash Back Rebateon Shock and Leveling Kits

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ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Event Advertising/Promotions20Off-Road Driver Sponsorships

Carl Renezeder - CORR Pro-4, Pro-2Ross Hoek - CORR Pro-4, Pro-2 Scott Taylor CORR Pro-2

Watch videoClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. Event Advertising/Promotions21Jeep SafariMoab, Utah

ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc. In one year sales increased 14%Continue to gain market share through effective sales Skyjacker has opened a new market in Dubai, which was previously untappedWon SEMA Global Media Award

Marketing Results22Skyjacker

ClowBaack Integrated Campaigns in Action Copyright 2016 Pearson Education, Inc.