SKRIPSI

PENERAPAN METODE WEBQUAL PADA PENGEMBANGAN

APLIKASI SOCIAL COMMERCE

Oleh :

Abdul Khakim

2012-51-130

PROGRAM STUDI TEKNIK INFORMATIKA

FAKULTAS TEKNIK

UNIVERSITAS MURIA KUDUS

2016

ii

SKRIPSI

PENERAPAN METODE WEBQUAL PADA PENGEMBANGAN

APLIKASI SOCIAL COMMERCE

Oleh :

Abdul Khakim

2012-51-130

PROGRAM STUDI TEKNIK INFORMATIKA

FAKULTAS TEKNIK

UNIVERSITAS MURIA KUDUS

2016

iii

iv

v

vi

vii

ABSTRACK

Social commerce part of e-commerce as a real trend in the online market,

where businesses take advantage of social media as a means of direct marketing

to support the customer's decision, decision processes and buying behavior. From

the combination of e-commerce and social media is then generated a social

commerce website where people can collaborate online, get advice from trusted

people, find the goods and services, and then buy it. To develop a social

commerce website that efektik, informative and quality, the need for application of

a method as a benchmark of quality or quality website (WebQual). WebQual 4.0

has four variable dimensions include: Usability, Information Quality, Service

Qualiaty and overalls, so the method is considered suitable for developing this

social commerce website. Social commerce website development using waterfall

which include: Needs Analysis, design, coding, testing, and operation of the stage.

As for testing the website Stalls residency of starch using Black Box Testing and

comparison. This application is expected to be applied to the area of Pati

residency as a means of buying and selling website effective and informative as

well as quality in the area.

Keywords: Social commerce, e-commerce social media, WebQual, waterfall,

Black Box Testing

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ABSTRAK

Sosial commerce bagian dari e-commerce sebagai tren nyata dalam pasar

online, dimana bisnis memanfaatkan media social sebagai alat langsung

pemasaran untuk mendukung keputusan pelanggan, pengambilan proses dan

perilaku membeli. Dari perpaduan e-commerce dan media social inilah maka di

hasilkan sebuah website social commerce di mana orang dapat berkolaborasi

secara online, mendapatkan nasihat dari orang-orang terpercaya, menemukan

barang dan jasa, dan kemudian membelinya. Untuk mengembangkan sebuah

website social commerce yang efektik, informatif dan berkualitas, perlu adanya

penerapan sebuah metode sebagai tolak ukur mutu atau website quality

(WebQual). WebQual 4.0 memiliki 4 variabel dimensi yang meliputi : Usability,

Information Quality, Service Qualiaty dan Overall, sehingga metode ini dirasa

cocok untuk mengembangkan website social commerce ini. Pengembangan

website social commerce ini menggunakan waterfall yang meliputi : Analisis

Kebutuhan, Perancangan, pengkodean, pengujian, dan tahap Pengoperasian.

Sedangkan untuk pengujian website Lapak Karesidenan pati menggunakan

metode Black Box Testing dan perbandingan. Aplikasi ini nantinya diharapkan

bisa diterapkan pada daerah Karesidenan Pati sebagai sarana website jual beli

yang efektif dan informatif serta berkualitas pada daerah tersebut.

Kata kunci : Social commerce, e-commerce media social, WebQual, waterfall,

Black Box Testing

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KATA PENGANTAR

Puji syukukur saya panjatkan kepada Tuhan Yang Maha Esa, berkat

rahmat serta hidayahnya penulis dapat menyelesaikan penyusunan Skripsi yang

berjudul “PENERAPN METODE WEBQUAL PADA PENGEMBANGAN

APLIKASI SOCIAL COMMERCE” tak lupa pula shalawat serta salam saya

panjatkan kepada junjungan Agung Nabi Muhammad SAW, yang kelak memberi

syafa’at di hari akhir.

Terimakasih kepada teman-teman seperjuangan Teknik Informatika

ankatan 2012 yang telah memberikan pengalaman yang menyenagkan kepada

penulis selama 4 tahun terakhir. Terima kasih kepada para dosen yang telah

dengan ikhlas mengajarkan ilmu – ilmunya kepada kami sehingga bermanfaat

bagi kami di kemudian hari.

Semoga skripsi ini bisa memberikan manfaat dikemudian hari untuk

dijadikan sebagai acuan penelitian dengan topik yang sama. Kritik dan saran yang

bersifat membangun sangat penulis harapkan untuk meningkatkan kualitas dari

skripsi ini.

Kudus, Agustus 2016

Penulis

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DAFTAR ISI

Halaman

HALAMAN SAMPUL ................................................................................................. i

HALAMAN JUDUL .................................................................................................... ii

PENGESAHAN STATUS SKRIPSI ......................... Error! Bookmark not defined.

PERNYATAAN PENULIS ....................................... Error! Bookmark not defined.

PERSETUJUAN SKRIPSI ........................................ Error! Bookmark not defined.

PENGESAHAN SKRIPSI ......................................... Error! Bookmark not defined.

ABSTRACK .............................................................. Error! Bookmark not defined.

ABSTRAK ................................................................................................................ viii

KATA PENGANTAR ................................................................................................ vi

DAFTAR ISI ................................................................................................................ x

DAFTAR TABEL ...................................................................................................... xv

DAFTAR GAMBAR ............................................................................................... xvii

DFTAR LAMPIRAN ................................................................................................ xix

BAB I PENDAHULUAN .......................................... Error! Bookmark not defined.

1.1 Latar Belakang ..................................................... Error! Bookmark not defined.

1.2 Batasan Masalah................................................... Error! Bookmark not defined.

1.3 Rumusan Masalah ................................................ Error! Bookmark not defined.

1.4 Tujuan Penelitian ................................................. Error! Bookmark not defined.

1.5 Manfaat Penelitian ............................................... Error! Bookmark not defined.

BAB II TINJAUAN PUSTAKA ................................ Error! Bookmark not defined.

2.1 Penelitian Terkait ................................................. Error! Bookmark not defined.

2.2 Landasan Teori ..................................................... Error! Bookmark not defined.

2.3 Tools yang digunakan .......................................... Error! Bookmark not defined.

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2.4 Kerangka Pemikiran ............................................. Error! Bookmark not defined.

BAB III METODE PENELITIAN............................. Error! Bookmark not defined.

3.1 Pengumpulan Data .............................................. Error! Bookmark not defined.

3.2 Analisis Desain Prinsip Website ......................... Error! Bookmark not defined.

3.3 Pengembangan Software ..................................... Error! Bookmark not defined.

3.4 Tahapan-tahapan dalam Waterfall ...................... Error! Bookmark not defined.

3.4.1 Requirement Analysis................................... Error! Bookmark not defined.

3.4.2 Sistem Design .............................................. Error! Bookmark not defined.

3.4.3 Implementation ............................................ Error! Bookmark not defined.

3.4.4 Integration dan Testing ................................ Error! Bookmark not defined.

3.4.5 Operation dan Maintenance ........................ Error! Bookmark not defined.

BAB IV ANALISA DAN PERANCANGAN ........... Error! Bookmark not defined.

4.1 Analisa Sistem .................................................... Error! Bookmark not defined.

4.2 Penerapan Metode WebQual ............................... Error! Bookmark not defined.

4.3 Perancangan Sistem ............................................ Error! Bookmark not defined.

4.3.1 Use case Diagram ........................................ Error! Bookmark not defined.

4.3.2 Activity Diagram .......................................... Error! Bookmark not defined.

4.3.3 Sequence Diagram ....................................... Error! Bookmark not defined.

4.3.4 Class Diagram ............................................. Error! Bookmark not defined.

4.4 Perancangan Database ........................................ Error! Bookmark not defined.

4.5 Desain Database ................................................. Error! Bookmark not defined.

4.5.1 Tabel Admin ................................................ Error! Bookmark not defined.

4.5.2 Tabel Bank ................................................... Error! Bookmark not defined.

4.5.3 Tabel Detail Pembelian ................................ Error! Bookmark not defined.

4.5.4 Tabel Forum Tags ........................................ Error! Bookmark not defined.

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4.5.5 Tabel Forum Alltags .................................... Error! Bookmark not defined.

4.5.6 Tabel Forum Komentar ................................ Error! Bookmark not defined.

4.5.7 Tabel Kode Pos ............................................ Error! Bookmark not defined.

4.5.8 Tabel Kategori ............................................. Error! Bookmark not defined.

4.5.9 Tabel Kategorisub ........................................ Error! Bookmark not defined.

4.5.10 Tabel Subsubkategori ................................ Error! Bookmark not defined.

4.5.11 Tabel Kota ................................................. Error! Bookmark not defined.

4.5.12 Tabel Kecamatan ....................................... Error! Bookmark not defined.

4.5.13 Tabel Kurir ................................................ Error! Bookmark not defined.

4.5.14 Tabel Kurir Tarif ....................................... Error! Bookmark not defined.

4.5.15 Tabel Kurir Pilihan .................................... Error! Bookmark not defined.

5.5.16 Tabel Pembeli ............................................ Error! Bookmark not defined.

5.5.17 Tabel lapak ................................................ Error! Bookmark not defined.

4.5.18 Tabel Counter ........................................... Error! Bookmark not defined.

4.5.19 Tabel Fashion ............................................ Error! Bookmark not defined.

4.5.20 Tabel Galery .............................................. Error! Bookmark not defined.

4.5.21 Tabel Handphone ....................................... Error! Bookmark not defined.

4.5.22 Tabel Kamera ............................................ Error! Bookmark not defined.

4.5.23 Tabel Keranjang ........................................ Error! Bookmark not defined.

4.5.24 Tabel Laptop .............................................. Error! Bookmark not defined.

4.5.25 Tabel Likes ................................................ Error! Bookmark not defined.

4.5.26 Tabel Mobil ............................................... Error! Bookmark not defined.

4.5.27 Tabel Motor ............................................... Error! Bookmark not defined.

4.5.28 Tabel Rumah ............................................. Error! Bookmark not defined.

4.5.29 Tabel Tanah ............................................... Error! Bookmark not defined.

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4.6 Desain Interface .................................................. Error! Bookmark not defined.

4.6.1 Desain Home User (Tampilan Awal) .......... Error! Bookmark not defined.

4.6.2 Desain Tampilan Detil Produk.................... Error! Bookmark not defined.

4.6.3 Desain Home Kategori Produk ................... Error! Bookmark not defined.

4.6.4 Desain Home Akun (Member) .................... Error! Bookmark not defined.

4.6.5 Desain Home Admin ................................... Error! Bookmark not defined.

BAB V PENGUJIAN DAN IMPLEMENTASI ........ Error! Bookmark not defined.

5.1 Pengujian Sistem ................................................. Error! Bookmark not defined.

5.2 Pengujian Website yang Sedang Dikembangkan Error! Bookmark not defined.

5.2.1 Desain Penelitian ......................................... Error! Bookmark not defined.

5.2.2 Pengukuran Kualitas Website ...................... Error! Bookmark not defined.

5.3 Pengujian Black Box Testing .............................. Error! Bookmark not defined.

5.4 Implementasi Metode WebQual.......................... Error! Bookmark not defined.

5.5 Implementasi Sistem ........................................... Error! Bookmark not defined.

5.5.1 User interface Tampilan Home (Tampilan Awal)Error! Bookmark not defined.

5.5.2 User interface Menu Kategori Produk ElektronikError! Bookmark not defined.

5.5.3 User interface Detil Barang ......................... Error! Bookmark not defined.

5.5.4 User interface Shopping Cart ...................... Error! Bookmark not defined.

5.5.5 User interface Home User ........................... Error! Bookmark not defined.

5.5.6 User interface Sunting Profil ....................... Error! Bookmark not defined.

5.5.7 User interface Pengaturan Akun .................. Error! Bookmark not defined.

5.5.8 User interface Buka Lapak .......................... Error! Bookmark not defined.

5.5.9 User interface Rekening Bank ..................... Error! Bookmark not defined.

5.5.10 User interface Pilih Jasa Pengiriman......... Error! Bookmark not defined.

5.5.11 User interface Forum Lapak...................... Error! Bookmark not defined.

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BAB VI ...................................................................... Error! Bookmark not defined.

PENUTUP .................................................................. Error! Bookmark not defined.

6.1 Kesimpulan .......................................................... Error! Bookmark not defined.

6.2 Saran ..................................................................... Error! Bookmark not defined.

DAFTAR PUSTAKA ................................................ Error! Bookmark not defined.

LAMPIRAN-LAMPIRAN ......................................... Error! Bookmark not defined.

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DAFTAR TABEL

Halaman

Tabel 2.1 WebQual 4.0 Instrument ....................... Error! Bookmark not defined.

Tabel 4.1 Admin .................................................... Error! Bookmark not defined.

Tabel 4.2 Bank ...................................................... Error! Bookmark not defined.

Tabel 4.3 Detail Pembelian ................................... Error! Bookmark not defined.

Tabel 4.4 Forum Tags ........................................... Error! Bookmark not defined.

Tabel 4.5 Forum Alltags ........................................ Error! Bookmark not defined.

Tabel 4.6 Forum Komentar ................................... Error! Bookmark not defined.

Tabel 4.7 Galery .................................................... Error! Bookmark not defined.

Tabel 4.8 Kategori ................................................. Error! Bookmark not defined.

Tabel 4.9 Kategorisub ........................................... Error! Bookmark not defined.

Tabel 4.10 subsubkategori ..................................... Error! Bookmark not defined.

Tabel 4.11 Kota ..................................................... Error! Bookmark not defined.

Tabel 4.12 kecamatan ............................................ Error! Bookmark not defined.

Tabel 4.14 Kurir .................................................... Error! Bookmark not defined.

Tabel 4.15 Tarif ..................................................... Error! Bookmark not defined.

Tabel 4.16 Kurir Pilihan ....................................... Error! Bookmark not defined.

Tabel 4.17 Pembeli ................................................ Error! Bookmark not defined.

Tabel 4.18 Lapak ................................................... Error! Bookmark not defined.

Tabel 4.19 Counter ................................................ Error! Bookmark not defined.

Tabel 4.20 Fashion ................................................ Error! Bookmark not defined.

Tabel 4.21 Galery .................................................. Error! Bookmark not defined.

Tabel 4.22 Handphone .......................................... Error! Bookmark not defined.

Tabel 4.23 Kamera ................................................ Error! Bookmark not defined.

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Tabel 4.24 Keranjang ............................................ Error! Bookmark not defined.

Tabel 4.25 Laptop .................................................. Error! Bookmark not defined.

Tabel 4.26 Likes .................................................... Error! Bookmark not defined.

Tabel 4.27 Mobil ................................................... Error! Bookmark not defined.

Tabel 4.27 Motor ................................................... Error! Bookmark not defined.

Tabel 4.29 Rumah ................................................. Error! Bookmark not defined.

Tabel 4.30 Tanah ................................................... Error! Bookmark not defined.

Tabel 5.1. Pengukuran Kualitas Website ............... Error! Bookmark not defined.

Table 5.2 Pengujian Sistem Beli Barang ............... Error! Bookmark not defined.

Table 5.3 Pengujian Sistem Belanja Lagi dan Hapus BelanjaError! Bookmark not defined.

Table 5.4 Pengujian Sistem Buka Lapak ............... Error! Bookmark not defined.

Table 5.5 Pengujian Sistem Edit Profil ................. Error! Bookmark not defined.

Table 5.6 Pengujian Sistem Edit Akun ................. Error! Bookmark not defined.

Table 5.7 Pengujian Notifikasi Pembelian ............ Error! Bookmark not defined.

Table 5.8 Pengujian Lihat Pesan ........................... Error! Bookmark not defined.

Table 5.8 Pengujian Pilih Kurir ............................. Error! Bookmark not defined.

Table 5.9 Pengujian Pilih Kurir ............................. Error! Bookmark not defined.

Table 5.10 Pengujian Tambah Kurir ..................... Error! Bookmark not defined.

Table 5.11 Pengujian Tambah Kategpri Menu ProdukError! Bookmark not defined.

Table 5.11 Pengujian mendata transaksi pembelianError! Bookmark not defined.

Table 5.11 Pengujian Hapus Kategori Produk ...... Error! Bookmark not defined.

xvii

DAFTAR GAMBAR

Halaman

Gambar 2.1 Kerangka Pemikiran .......................... Error! Bookmark not defined.

Gambar 3.1 Metode Penelitian .............................. Error! Bookmark not defined.

Gambar 3.2 Diagram Waterfall ............................ Error! Bookmark not defined.

Gambar 4.1 WebQual Kuisioner ........................... Error! Bookmark not defined.

Gambar 4.2 Use Case Diagram ............................ Error! Bookmark not defined.

Gambar 4.3 Activity Diagram Login .................... Error! Bookmark not defined.

Gamabar 4.4 Activity Diagram Daftar .................. Error! Bookmark not defined.

Gambar 4.5 Activity Diagram Edit Profil .............. Error! Bookmark not defined.

Gambar 4.6 Activity Diagram Beli Barang ........... Error! Bookmark not defined.

Gambar 4.7 Activity Diagram Buka Lapak ........... Error! Bookmark not defined.

Gambar 4.8 Activity Diagram Pilih Kurir ............. Error! Bookmark not defined.

Gambar 4.9 activity Diagram Tambah Kategori Menu ProdukError! Bookmark not defined.

Gambar 4.10 Sequence Diagram Beli Barang ...... Error! Bookmark not defined.

Gambar 4.11 Sequence Diagram Buka Lapak ...... Error! Bookmark not defined.

gambar 4.12 Sequence Diagram Daftar ................ Error! Bookmark not defined.

gambar 4.13 Sequence Diagram Edit Profil .......... Error! Bookmark not defined.

gambar 4.14 Sequence Diagram Pilih Kurir ......... Error! Bookmark not defined.

Gambar 4.16 Home User (Tampilan Awal) .......... Error! Bookmark not defined.

Gambar 4.17 Detil Produk ..................................... Error! Bookmark not defined.

Gambar 4.18 Home Kategori Produk .................... Error! Bookmark not defined.

Gambar 4.19 Home Akun (Member) ..................... Error! Bookmark not defined.

Gambar 4.20 Home Admin ................................... Error! Bookmark not defined.

Gambar 5.1 Diagram WebQual Kuisioner ............ Error! Bookmark not defined.

xviii

Gambar 5.3 User interface Tampilan Home (Tampilan Awal)Error! Bookmark not defined.

Gambar 5.4 User interface Menu Kategori ProdukError! Bookmark not defined.

Gambar 5.5 User interface Detil Barang ............... Error! Bookmark not defined.

Gambar 5.7 User interface Home user .................. Error! Bookmark not defined.

Gambar 5.8 User interface Sunting profil ............. Error! Bookmark not defined.

Gambar 5.9 User interface Pengaturan Akun ....... Error! Bookmark not defined.

Gambar 5.10 User interface Buka Lapak .............. Error! Bookmark not defined.

Gambar 5.11 User interface Rekening Bank ........ Error! Bookmark not defined.

Gambar 5.12 11 User interface Pilih jasa pengirimanError! Bookmark not defined.

Gambar 5.13 User interface Forum lapak ............. Error! Bookmark not defined.

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DFTAR LAMPIRAN

Lampiran 1. Buku Bimbingan Skripsi ............ Error! Bookmark not defined.

Lampiran 2. Lembar Revisi Sidang Ketua Penguji IError! Bookmark not defined.

Lampiran 3. Lembar Revisi Sidang Anggota Penguji IError! Bookmark not defined.

Lampiran 4. Lembar Revisi Sidang Anggota Penguji IIError! Bookmark not defined.