skoda logo ppt shwetali k smm33
Post on 12-Sep-2014
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AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATIONTRANSCRIPT
"It's a Skoda. Honest."
AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATION
:PREPARED BY:Shwetali Haridas Kamble
(ROLL NO. : SMM-33)MBA IN SALES AND MARKETING
YEAR- 2012-13/TERM-II
FAZLANI ALTIUS BUSINESS SCHOOL,
MUMBAI
PRESENT LOGO
• Freshness and precision
• The traditional winged-arrow logo - more distinct and precise
• The winged arrow, which in the new design – much larger and visible
• The hue of the winged arrow changed from "natural green" to the new lush
"ŠKODA green".
• The outer area highlighted with a chrome look.
HISTORY OF THE COMPANY
• Slavia – the first name of the company
• Early 1890s – started manufacturing bicycles
• 1895 Vaclav Klement and Vaclav Laurin started bicycle repair
shop
• In 1900 - press credited them as makers of the first
motorcycle.
• By 1905 the firm was manufacturing automobiles
• After World War I “The LAURIN-KLEMENT COMPANY” began
producing trucks
• In 1924 - acquired by Skoda works, an arms manufacturer,
industrial enterprise in “Czechoslovakia”.
• Later production under the Skoda name.
• In 1930s Skoda was again successful with models such as
“The Popular” After a decline during the economic depression
• In 1945, Skoda became part of the planned economy
separated from the parent škoda company
• In 1960s, models - Skoda 440 spartak, 445 Octavia, Felicia and
Skoda 1000 MB.
• Skoda - wholly owned subsidiary of the Volkswagen group in
2000.
• Positioned as the entry brand to the group.
• Its total global sales reached 875,000 cars in 2011
PRODUCTS
Skoda 973 Babeta (1949)Skoda 1100 Type 968 (1958)Skoda F3 (1964)Skoda 720 (1967-1972)Skoda 1100 Gt (1968)Skoda 110 Super Sport Ferat (1971)783 Favorit Coupé (1987)Felicia Golden Prague (1998)Ahoj (2002)
Fabia Paris Edition (2002)Tudor (2002)Roomster (2003)Yeti Ii (2006)Joyster (2006)Fabia Super (2007)Vision D (2011)Missionl (2011)
CHANGES OF LOGO OVER THE YEARS
Slavia Logo (1895 – 1905)
• The logo was based on a wheel with lime leaves, which were to symbolize the Slav nations.
• The names of the company's founders (Laurin & Klement) were added and later became the main motive for the new logo.
L&K Logo (1905-1925)
• The initials of the company's two founders (Vaclav. Laurin & Vaclav. Klement)
• Surrounded by laurels( approval or distinction) in the shape of a wreath.
• Associated with victors(able to defeat rivals) • The laurels - foretold the success of L&k.
Skoda Logo (1926-1933)
• Cars were produced under the Skoda brand from 1926. • The form of the new product logo shows continuity with the
previous stage.• The Skoda logo has a new, oval shape, but the brand name is
still the dominant element in the center and is surrounded by laurels.
Skoda logo (1926-1990)
• "Winged arrow" first used in 1926.• The stylized head of an Indian wearing a headdress with five feathers• The blue and white circular logo, right-moving winged arrow with a
stylized pinion.• Currently used on some original Skoda parts (e.g. On window glass and
engine blocks).
Skoda logo (1999-2011)
• The black and green logo, used from 1994, greater degree of originality.
• Black - the hundred-year tradition. • Green - environmental production.
ŠKODA logo (since 2011)
WEBLIOGRAPHY
1. www.skoda-auto.com
2. http://www.skoda.com.au/about/world-logo.aspx
3. http://www.company-name-generator.com/blog/the-history-of-skoda-logo/
4. http://www.briskoda.net/forums/topic/236963-new-badges-available-yet/
5. http://www.unp.me/f142/history-of-skoda-auto-80685/
6. http://www.fundinguniverse.com/company-histories/skoda-auto-a-s-history/
7. http://en.wikipedia.org/wiki/%C5%A0koda_Auto
QUESTIONS AND ANSWERS
Thank you