skills based speed dating pt. 1: pitch-writing for nonprofits
TRANSCRIPT
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
Chris Jarvis & Angela Parker, Realized Worth
Skills-Based Speed Dating Pt 1:Pitch-Writing for Nonprofits
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Developing Your Corporate PitchHow to Make Your Message StickAngela Parker & Chris Jarvis, Realized Worth
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Fundamentally, our goal is to equip companies to develop their employees into leaders – leaders whose decision-making is influenced by their exposure to social issues and societal needs.
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SUCCESS
nexpected
redible
motional
tories
imple
oncrete
Adapted from Made to Stick, www.heathbrothers.com
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Questions before we start??
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Simple Simplicity isn’t about dumbing down, it’s about prioritizing.
(Southwest will be THE low-fare airline.) What’s the core of your message? Can you communicate it with an analogy or high-concept pitch?
7 Words. Be ruthless.
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Unexpected To get attention, violate a schema. (The Nordie who
ironed a shirt...) To hold attention, use curiosity gaps. (What are Saturn’s rings made of?) Before your message can stick, your audience has to want it.
What do they want?
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Concrete To be concrete, use sensory language. (Think Aesop’s
fables.) Paint a mental picture. (“A man on the moon...”) Try to hook into multiple types of memory.
Make it relatable.
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Credible Ideas can get credibility from outside (authorities or anti-
authorities) or from within, using human-scale statistics or vivid details. Let people “try before they buy.” (Where’s the Beef?)
Outside sources?
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Emotional People care about people, not numbers. Don’t forget the
WIIFY (What’s In It For You). But identity appeals can often trump self-interest. (“Don’t mess with Texas.”)
Lead with story.
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Stories Stories drive action through simulation (what to do) and
inspiration (the motivation to do it). Spring- board stories help people see how an existing problem might change.
How will they change the world with you?
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Q&A
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Thank you!Contact us to chat!
Angela: [email protected]: [email protected] Worth: www.realizedworth.com
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
Ebony Frelix, SalesforceDarcy Brown-Martin, Playworks
Solving the Two-Sided Challenge of “Going Beyond the Check”
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Solving the Two-Sided Challenge of “Going Beyond the Check”
VolunteerMatch Summit, Dec 2015
Darcy Brown-MartinPlayworks
Ebony FrelixSalesforce.org
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INTRODUCTIONS
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PLAYWORKS
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PLAYWORKS COACH
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PLAYWORKS TEAMUP
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PLAYWORKS PRO
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PLAYWORKS’ REACH
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PLAYWORKS’ IMPACT
PLAYWORKSOTHER
STUDENTS ARE ENGAGED IN MORE VIGOROUS PHYSICAL ACTIVITYAccelerator data showed that children in Playworks schools spent significantly more time in vigorous physical activity at recess* (14% versus 10% of recess time, which is a 43% difference) .
43%DIFFERENCE
STUDENTS ARE READY TO LEARNTeachers in Playworks schools reported spending significantly lesstime to transition from recess to learning activities (34% fewer minutes) . 34
%FEWER MINUTES
PLAYWORKS SCHOOLS HAVE LESS BULLYINGTeachers in Playworks schools reported significantly less bullying and exclusionary behavior during recess*, a 43% difference in average rating score .
43%
LESS
STUDENTS FEEL SAFER AT SCHOOLPlayworks teachers’ average rating of students feelings of safety at school was 20% higher than the average ratings reported by teachers in control schools .
20%HIGHER RATING
*2013 MATHEMATICA POLICY RESEARCH AND STANFORD UNIVERSITY STUDY
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Salesforce.org
Ebony FrelixVP, Philanthropy & Engagement
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Celebrating 16 Years of Giving 1-1-1 Model
1.1M+Service Hours
1%People
$100M+Grants
1%Resources
27K+Nonprofit Organizations1%
Technology
pledge1percent.org
$250MDonated Product
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Accelerate their mission and work smarter with the
technology needed to drive success
Place students at the center of everything they do, and achieve
breakthrough performance across the student lifecycle
HIGHER EDUCATIONNONPROFITS
The Power Of Us:Technology
Provide NGO & HED access to Salesforce products and resources to
further their mission
TECHNOLOGY
Helping our customers To further their missions
LEVERAGE TECHNOLOGY
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Match up to $5,000
The Power Of Us:Resources
Jobs and internship training
WORKFORCE DEVELOPME
NT
Force for Change program
TECHNOLOGY
INNOVATION
EMPLOYEE-INSPIRED
Science, Technology,
Engineering & MathSTEM
EDUCATION
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Participate in a Pro Bono
Project
VolunteerAbroad
The Power Of Us:People
Support team volunteer activities with Team Grants
Earn a $1,000 Champion
Grant
6 DAYS Of
Volunteer Time Off
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GETTING TO KNOW YOU
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FRAMING THE CHALLENGE: FROM THE NONPROFIT SIDE
“TRUE SWEAT EQUITY”Pimco volunteers spend week painting, spinning for others
Dr. Patricia Riba, who helps fight obesity in economically challenged communities, basked in the support her nonprofit received from a group of sweaty Pimco employees.
“This is not your classic fundraiser with everyone drinking champagne,” said Riba, after an intense 45-minute indoor cycling session at SoulCycle in Newport Beach that included the head of the giant Newport-based money management firm.
With 57 nonstop-pedaling volunteers, the cycling fundraiser was just part of Pimco’s ongoing Global Week of Volunteering, organized by the Pimco Foundation. In all, about 850 people – including Pimco employees, family members and friends – will engage in more than 100 community-oriented activities in Orange County, New York and eight other communities around the world.
The week-long effort that started Sunday is part of a growing trend in corporate philanthropy, one that emphasizes the value of donating time and experience, not just money.
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Build relationships with NGOs, manage budget, track impact
Organizations and activities that can
accommodate teams
Understanding and utilizing the programs
and resources available
EMPLOYEE AWARENESS
PROGRAM ADMINISTRATIO
N
CONNECTING WITH NGOs
Framing the Challenge:The corporate side
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RESPONDING TO THE CHALLENGE: ON THE NON-PROFIT SIDE
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Build relationships
internally
Develop a program that
aligns with your mission
Responding to the Challenge:The corporate side
Dedicate a person or team to
support your programs
Set aside budget to
cover activity costs
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HOW WE COLLABORATE
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WHAT YOU CAN DO
• Assess programs and assets with an eye to creating on-mission, replicable, repeatable corporate volunteer engagements
• Evaluate in detail the hard and soft costs of providing volunteer opportunities, and price accordingly
• Be prepared to defend your cost structure, and be prepared to have some prospects walk away
• Provide an excellent, consistent, fun experience for volunteers.
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Questions?
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Ebony FrelixVP, Philanthropy & Engagement@EbonyFrelix
Darcy Brown-Martin Director of Corporate Relations@DBMDeveloper
thank you