skeyndor power hyaluronic eye & lash treatment

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Introduction toEye Contour Market

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EYES & LASHES

Eye Contour Market

3Data IMS Healthcare España. Pharmacy. Figures. YTD 06/14.

Molecular CosmeticsPlatform

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EYES & LASHES

Increase in the POWER molecular platform with the EYES&LASHES concept, in POWERHYALURONIC line.

Other aspects to be considered regarding the POWER MOLECULAR PLATFORM:

Enhances the brand’s SCIENTIFIC EXPERTISE.

Attracts new consumers who are price-sensitive.

Easier in communication with no barriers favouring the entire distribution chain.

The POWER lines are combined with each other and complement othertreatments.

Enables new targets and new uses.

Effectiveness depending on the % of concentration.

We have increased the molecular platform

Eye Contour and Lashes

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EYES & LASHES

Active Ingredients

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EYES & LASHES

Active Ingredients

HA Filling SpheresDehydrated hyaluronic acid microspheres of biotechnological origin.When in contact with water of the skin, it retains moisture andmultiplies, reaching up to 30 times their normal size due to a “wrinklefilling effect” from the epidermis.

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SOFTENS DEEP WRINKLES, LONG-LASTING HYDRATION

Active IngredientsSilk Tree + Darutoside

A combination of Albizia julibrissin extract (“Persian silk tree”) with properties that

reduce the signs of fatigue Darutoside which is extracted from the herb Siegesbeckiaorientalis which improves the dermis structure.

The combination protects, strengthens and improves the properties of the dermis.

Specially created to prevent “drooping lids”

By reinforcing the delicate microvascular network and stimulating the toxin eliminationsystems, it reduces leaking capillaries and the accumulation of glycotoxic pigments thatare responsible for uneven coloration and noticeable signs of fatigue.

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LIFTS THE TOP EYE LID “LIFTING EFFECT”, REDUCES “CROW´S FEET”, SOFTENS DARK CIRCLES AND REDUCES UNDER-EYE BAGS

Active Ingredients

Silk Tree + Darutoside

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LIFTING OF TOP EYE LID*

SMOOTHING OF EYE CONTOUR WRINKLES*

REDUCTION IN UNDER-EYE BAGS*

* Test on active ingredient on 24 vol., application 2 times a day for 60 days.

Active Ingredients

Biotin-GHKA molecular fusion of vitamin (biotin) and a tripeptide. Favours theproliferation of keratinocytes in the hair follicle and ensures optimumanchoring of the hair, stimulating the synthesis and organisation oflaminin 5 and IV collagen adhesion molecules IV.

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STONGER, NOURISHED LASHES WHICH ARE LESS PRONE TO BREAKING AND FALLING OUT*

* Double blind clinical trial on active ingredient on 30 vol., application on lashes once a day for 30 days.

Treatment in Institute

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EYES & LASHES

BIOLOGICAL FOR LIFTING EFFECT MASSAGE

ILLUMINATING WRINKLE REPAIR CREAM

STRENGTHING EYELASH GEL

COMFORT MASK VEIL

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HA EYE CONTOUR AND EYELASHES PROFESSIONAL PROGRAMME

EYES & LASHES

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HA EYE CONTOUR AND EYELASHES PROFESSIONAL PROGRAMME

Home Treatment

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EYES & LASHES

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COOLING EYE CONTOUR AND EYELASHES GEL

We recommend highlighting the properties and applicator design:

• Instant ”COOLING” effect due to its unique metallic material

•Applicator with bevelled design for better adaptation to the eye contour morphology.

•Packaging received the award for the best luxury and

functionality design in the Swiss Packaging Awards 2014.

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The formula acts on the eye contour area and eyelashes.We recommend using arguments related to the differentMETHODS OF USE.

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APLLICATION FOR USE IN EYE CONTOUR AREA

1. Apply small quantities of the product to the eyelids and under-eye bags. 2. Pinch the outer eye contour between your index finger and thumb to prevent it from moving during the massage. 3. Apply using small, gentle, circular movements with the applicator to the eye contour and areas affected by “crow’s feet”. 4. Invert the applicator and apply to each tiny wrinkles in the crow’s feet area. 5. Gently apply points of pressure to the eye contour area.6. Massage in gently with your fingertips until the cream has penetrated in full, without pulling the eyelid.

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APPLICATION FOR USE ON LASHES

1. Put a very small quantity (the size of a rice grain) on your fingertip.

2. Apply to the eyelash strip with your eyes closed and massage gently into the lashes using ascending sweeping movements.

Visible Results

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EYES & LASHES

Step by Step Treatment

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EYES & LASHES

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Consult the sales dept. about the purchase terms and conditions.

Set of two metallic massage instruments.

Metallic eyes massagers for

Professional Treatment

Marketing Support

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EYES & LASHES

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Ideal size for placing in the window or inside the centre.

Display Leaflet

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Display Stand

Display Stand with:Retail size tester tube

containing 15 ml.Delivered to point of sale with all the material inside the packaging

case.

The tester is marked:TESTER · NOT FOR SALE

Sample

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3-ml sample tube with cannula applicator.

The sample is supplied with a box/advertising leaflet.

Professional Catalogue

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Step by Step Technical Sheet

The professional catalogue includes the cabin application step by step technicaldata sheet.

The technical data sheet will be available separately ONLY in electronic format.Customers who wish to have it should request it from the marketing/salesdepartment through their local sales agent/distributor.

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Leaflet

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Roll-up

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37Element ONLY AVAILABLE under special conditions. Ask the sales department in each particular case.

Corporate Website Supportwww.skeyndor.com

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Social Networking Support

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Social Networking Support Youtube Video Tutorial

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Advertising

Newsletter

Recommendation forCROSSELLING

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EYES & LASHES

Crosselling with Professional Treatments

Eye contour with wrinkles

Eye contour with dark circles and under-eye bags

EYES & EYELASHES

Complete Range Of Eye Contour Products

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EYES & LASHES

Main Sales Arguments for Eye Contour Differentiation

Aquatherm Power C+ Power Hyaluronic

Natural Defence

Global Lift

Eternal Corrective

Recommended age + 20 + 25 / 30 + 30

+ 30 / 35 + 40

TRANSGENERATIONAL, as they can be combined at an early age for anti-

ageing prevention.

Skin type

Delicate/sensitive skin

Dull skin and/or skin with signs of fatigue

Skin with signs of ageing.

Weak eyelashes.

Skin with early signs of fatigue

Loose and/or photoaged skin

Mature and/or photoaged skin

Skin with deep wrinkles and

expression lines

Active Ingredients

Thermal Spring Water, Prebiotic oligosaccharides,

ceramides

VitC derivativePomegranate

CaffeineBuckwheat

HA microspheresDarutosideBiotin-GHK

Optical Levellers

Moisturisers, liquid crystals

(sterols)

Technol. ProGen-inExt. Alga Alaria

Lipopeptide firms wrinkles

Plant stem cells, Swiss glacier liposomes.

HA microspheresDermo-lifting

peptides.

Benefit

Rebalances, protects and adds

comfort

Illuminates eyes and has a global

fatigue attenuation effect.

Lifts eyelids Smoothes wrinkles

Strengthens eyelashes

Moisturising and cooling

properties. Smoothes

wrinkles through a tensor effect

Global repair and lifting effect.Retenses and

redefines the eye contour

Skin regenerator and plumper.

Deep cell repairer

Erases wrinklesReduces the

length and depth of the wrinkle

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Key points for Launching

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EYES & LASHES

Growing market (+10%) due to the multifunctional EYES&LASHES formula concept.

Immediate “cooling” effect thanks to the metallic applicator and formula (home treatment product).

Complete cabin eye treatment.

Ease in communication with POWER HYALURONIC. No barriers or specific brands to be transmitted, which favours the whole distribution chain.

The POWER HYALURONIC line is combined with other lines and in particular the entire Power platform.

New users with scant, weak eyelashes or lashes that are prone to falling out.

New cabin Treatment with additional eyelashes treatment.

Key Points for Launching

Customer Recommendations

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EYES & LASHES

Complete hygiene + Hydration + Anti-ageing prevention substances. At the age of more orless 25 it is possible to start using products with hyaluronic acid or vitamin C. “Botox-like”products may be used occasionally, to prevent the following stage, in which the smile andfrown lines start to produce tiny wrinkles.

Complete hygiene + Hydration + Anti-ageing substances for continuous application.Deeper wrinkles appear in this age group and so it is important to constantly provide theskin with high-performance anti-ageing substances. In mature skin, from the age of 40,signs of sagging and the lack of collagen and elastin start to become more noticeable.


Age-dependent treatments

- 30 years

+ 30 years

It is very important to ensure complete hygiene in the eye contour area. Eye makeupremover products are essential before applying any of the treatments to this area.

Blinking is an important factor in ageing of the eye contour area. We blink more than 10times per minute, which is between 10,000 and 17,000 times a day.

In addition to blinking, if we consider the times we smile, cry, raise our brows, protect oureyes from the sun, etc., we contract our eye muscles more than 85,000 times a day.

The eye area is prone to suffering from dehydration due to practically being deprived of thenatural lipid film that covers the skin. For this reason we recommend emphasising theneed for HYDRATION.

If a person is especially sensitive to sunlight, we recommend wearing sunglasses, as thiswill help protect them.


Did you know that …

The eyelids have 2 rows of eyelashes which can reach a length of up to 1 cm. They last for about 4 months. Then the hair follicle takes a break to recover and generate a new eyelash.

The functions of the eyelashes are to act as an eye “shield”, since they prevent foreign objects from entering it, such as sand, glass and dust particles and all external elements generated by environmental pollution.

Lastly, the eyelashes act as a solar filter. If they did not exist, the eyeball would be permanently irritated and would also present differences in shades, due to the absence of light regulation.


Did you know that …

Eye bags are associated with poor blood circulation, which becomes visible in the tinycapillaries around the eyes. In many cases, this alteration is genetic but it is also closelylinked to stress, insufficient sleep, etc.

We recommend paying special attention to itching around the eyes, as this could be asign of eczema. In this case, eliminate all soaps or creams that could cause irritation.

In the case of eye bags with accentuated fluid retention we recommend:

- Attending Manual Lymph Drainage sessions.- Sleeping with your head higher than your body (with one or two pillows).This position leads to less accumulation of liquid in the facial area.- Eat a light supper consisting of vegetables and very little salt. This helps to reduce liquidretention.- Wash your face with very cold water every morning.


Beware of under-eye bags and dark circles!

Medical-beauty treatments most often used on eyes:BLEPHAROPLASTYLIFTING OF LIDS BY APPLYING BOTOX REDUCTION OF WRINKLES WITH LASERREDUCTION OF EYE BAGS WITH LASER (PIGMENTATION)

Previous Treatments:Increase hydration in the area.Make the skin more supple. Reduce risks after treatment.Help fix the injected substances and prevent rapid resorption.

Subsequent Treatments: Prolong the results of the injections.Maintain the quality and integrity of the skin.Improve the general optical appearance of the area.Soothe the area and protect it from oxidising agents.


Medical-beauty combination

Power Hyaluronic Eyess&Lashes can be combined with medical-beauty treatments and with other Skeyndor lines.

BLEPHAROPLASTY. Global Lift, Eternal.

LIFTING OF LIDS WITH BOTOX. Global Lift, Corrective.

REDUCTION OF WRINKLES WITH LASER. Corrective, Eternal.

REDUCTION OF EYE BAGS WITH LASER (PIGMENTATION). Power C+.


Medical-beauty combination

In chemotherapy treatments, it can be applied previously and afterwards(chemotherapy treatment invariably causes the eyelashes to fall out).

In treatment WITHOUT chemotherapy, it can be applied before, during and afterwards.


Oncological Cosmetic Recommendations

Skeyndor Eye Contour Price Thermometer

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+ PREMIUM SEGMENT

INTERMEDIATE SEGMENT

AFFORDABLE SEGMENT

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BETTER QUALITY-PRICE RATIO

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