Social Media Campaign

OVERVIEW

CONVERSATIONAL AUDIT

Twitter 52%News 23%Blogs 13%Forums 11%

To unite the campus community through social engagement.

MISSION

StudentsFaculty/Staff/Alumni

Community Members/Partners

Student Organizations/Resources

Local Businesses

TARGET AUDIENCE

Increase interaction between on-campus organizations/resources.

Strengthen relationship between campus and surrounding community

Raise school spirit

Increase attendence at events

Generate higher positive sentiment

Instill school traditions

GOALS

Social Media Awareness Week

Social Spartan OTM

Gamification

CREATIVE STRATEGY

SOCIAL MEDIA AWARENESS WEEK

DATE TIME EVENT/WORKSHOP

SCHEDULE

KICKOFF MIXER | ft. Keynote Speaker Michael Brito, SVP of Edelman Digital

140 | How to get your point across in 140 characters

Content Counts! | Creating effective content calendars

Social Media Tool Belt | Equip yourself with the essential

tools for social media

Hosted by:

Join the

Conversation

Michael Brito, SVP of Edelman Digital

SOCIAL SPARTAN OTM

GAMIFICATION STRATEGY

SPARTAN PRIDE

CAMPUS INVOLVEMENT

EDUCATIONAL PROGRAMS

SPORTING EVENT

EVENT CALENDAR

CONTENT CALENDAR

YOUTUBE

TWITTER

FACEBOOK

SJSU TODAY

ADVOCATE PROGRAM

COMMUNITYMANAGERS

COMMUNITY

MonitorConversations

assess

assess

assess

engage privately

engage privately

engage privately

engage privately

re-direct

re-direct

re-direct

do not engage

proceed

proceed proceed

proceed proceed

SOCIAL SPARTAN

Engage In Public?

Is Engagement Positive?

Positive Outcome?

Converse Further?

Expertise in Organization?

Can CM Help?

Is Topic Sensitive?

Legitimate?

SJSU/EVENT

PARTICIPANT UPSET?

COMPLIMENT

COMPLAINT

OTHER ISSUES

CRISIS COMMUNICATION MAP

MEASUREMENT & EVALUATION

THE TEAM

Carolyn Galvante@CarolynGalvante

Tim Winfred@PlatinumTim

Quynh Nguyen@QuynhLatifah

Megan Wymer@Megan7Wymer

Justin T.D. James@JTDJames

Ryan Whitchurch@RyanWhitchurch

Alaura Bergado@AlauraAshley