six stages of digital transformation (research)
TRANSCRIPT
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The 6 Stages of Digital Transformation (TL;DR Version)
An Altimeter report by Brian Solis with Jaimy Szymanski
Overview by Vala Afshar and Jim MacLeod
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Digital Transformation
The realignment of, or new investment in technology, business models, and processes to drive new value for customers and employees to effectively compete in an ever-changing digital economy.
In our research, we learned that digital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with “business as usual” practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.
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Stage 1: Business as Usual ... Organizations operate with a familiar legacy perspective of customers, processes, metrics, business models, and technology, believing that it remains the solution to digital relevance.
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Stage 2: Present and Active ... Pockets of experimentation are driving digital literacy and creativity, albeit disparately, throughout the organization while aiming to improve and amplify specific touchpoints and processes.
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Stage 3: Formalized ... Experimentation becomes intentional while executing at more promising and capable levels. Initiatives become bolder, and, as a result, change agents seek executive support for new resources and technology.
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Stage 4: Strategic ... Individual groups recognize the strength in collaboration as their research, work, and shared insights contribute to new strategic roadmaps that plan for digital transformation ownership, efforts, and investments.
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Stage 5: Converged ... A dedicated digital transformation team forms to guide strategy and operations based on business and customer-centric goals. The new infrastructure of the organization takes shape as roles, expertise, models, processes, and systems to support transformation are solidified.
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Stage 6: Innovative and Adaptive ... Digital transformation becomes a way of business as executives and strategists recognize that change is constant. A new ecosystem is established to identify and act upon technology and market trends in pilot and, eventually, at scale.
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The 6 Stages of Digital Transformation (TL;DR Version)
To read the full report, please visit: bit.ly/6-Stages-DT