six reasons that will prompt you to invest in mobile app development

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Tanmay SethMarketing | KNOWARTH Technologies Pvt. Ltd.

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2© 2015 KNOWARTH Technologies Pvt. Ltd.

Overview

Though the cliché goes, “Be the trendsetter,

not a follower”, as an entrepreneur you can’t

always do that. Rather, most of the times you

need to follow the trend. The mobile app is an

example of it in the modern business world

which no longer remains a luxury but a

necessity. Irrespective of the nature and size

of your business, you must have an

impressive online presence.

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It also gives a competitive edge in the

market and enhances the credibility

of your brand. If your competitors

are not mobile today, certainly they

will be very soon. Experts say that

entrepreneurs want to invest in

developing amazing mobile apps not

only because of the two reasons

mentioned earlier, but there are

several other driving forces as well

http://www.knowarth.com/mobile-application-development/

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1. Posing as progressive, customer-centric company

2. Mobile app becomes an effective social platform as well

3. To increase the market penetration

4. Cost-effectiveness

5. Extending connectivity to the GenNext

6. It helps in market segmentation

Driving forces

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Offering better service to customers:

Customer service is the buzzword in the

modern business world. People expect that

they should be served with utmost efficiency

and class.

A mobile app can be the best platform for

doing the same because it is available round

the clock. Since customers are also techno-

savvy nowadays, they feel more comfortable

in mobile apps.

1. Posing as progressive, customer-centric company

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Also, an effective mobile presence gives a

feeling of being a technology-driven

company that is ahead of others. It keeps

the interest of customers alive in the brand

and the product. It is the reason

entrepreneurs nowadays prefer to get a

good mobile app developed from a skilled

mobile application development company.



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Nowadays everyone is crazy for social

media networking. When a mobile app

offers popular features of it as comments,

like/dislike or in-app messaging; it

becomes one of the popular platforms for

users. They not only use it extensively but

promote it further. Therefore,

entrepreneurs want to get a great app

developed.

2. Mobile app becomes an effective social platform as well

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Experts admire mobile apps for achieving a

higher market penetration as compared to

other platforms. The reason is quite simple.

Due to high exposure, a mobile app drags

the attention of potential users quite

effectively, and they tempt to explore it

further. Thus, a curious customer gets

converted into a potential customer and

then a buyer. The transformation becomes

quite easy, and it is one of the main reasons

business owners demand a mobile app.

3. To increase the market penetration

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Undoubtedly, mobile apps are cost-effective.

Though investment is required for development

and maintenance, the profitability ratio is quite

good. A robust and well-developed mobile app

doesn’t need frequent change. Thus, it offers a

better profitability.

4. Cost-effectiveness

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Every business owner wants to be

contemporary and modern. Hence, it is

necessary to reach to the next generation

that is young, dynamic, and most updated.

Statistics reveals that a large chunk of the

new generation has gone mobile long

back. The remaining is on the way. As

Smartphones become prevalent and

affordable, the market seems to grow

exponentially.

5. Extending connectivity to the GenNext

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Moreover, the GenNext is not just techno-savvy and updated but it wants

to possess everything trendy and modern. No wonder, every entrepreneur

wants to present products and services on a platform that is close to the

heart of the youth. There is nothing easier and more effective than a

mobile app.

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6. Market segmentation

Since it is possible to capture data from users

who are accessing the mobile app, it is equally

possible to do market segmentation. It helps

in understanding the perception of different

people about the brand.

Marketing gurus say that when a company

knows the customers well, it can showcase the

products in a better and structured manner. A

good mobile app becomes an important tool

for market segmentation and analysis.

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THANK YOU!

KNOWARTH Technologies Pvt. Ltd.Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad – 380059, Gujarat, INDIA

Email: [email protected] | Website: www.knowarth.com

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six reasons that will prompt you to invest in mobile app development

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