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Six Principles for Beautiful Digital Products John Payne

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Industrial Design background, Master of Design from IIT 20+ years in Design Consulting Founding Principal at Moment 2012 Co-Chair for Business Ethnography conference Professor in MS, Strategic Design Management at Parsons

About Me

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We’ve been in business since 2002 We are 40 people, focused on Design Over 75% of our current work is part of an on-going product development and evolution projects of 3+ years Nearly 90% of our work is by personal recommendation

About Moment

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Digital Product Design •  User Research •  Product Planning •  Interface Design

What we do

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What makes (digital) products beautiful?

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What makes (digital) products beautiful?

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Dieter Rams

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Aesthetic Clear Useful

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Charles and Ray Eames

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Aesthetic Clear Useful Appropriate Responsible

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What makes (digital) products beautiful?

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Aesthetic Clear Useful Appropriate Responsible Innovative?

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”The essence of innovation must clearly be seen in all of a product’s functions. Current technological development keeps offering new chances for innovative solutions.” - Dieter Rams

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"Innovate as a last resort. More horrors are done in the name of innovation than any other.” - Charles Eames

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Aesthetic Clear Useful Appropriate Responsible Innovative

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Thanks! John Payne @jeanphony @momentdesign