six issues - cottage lifecottagelife.com/wp-content/uploads/2015/12/cl16_full_combined_v… ·...

Total brand footprint

1,510,000Print: 1,266,000Digital: 558,000Source: Vividata 2015 Q2

Reader profile

48% Female

52% Male

Source: Vividata 2015 Q2

Publishing frequency

6× per yearDelivered to the home address

Six Issues Strong in 2016

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Blue Ant Media130 Merton St., Suite 200

Toronto, ON m4s 1a9416 646-4434

2016 Editorial Lineup

The Advice Issue (Spring)

Real estate trends: Investing in a cottage property, with expert tips on mortgages, buying to rent or to flip, and how to afford a renovation.

Opening up special: 25 ways to upgrade your cottage, with boating, design, and DIY ideas.

Project: Plans for a replica 19th-century blanket box.

Decor & Design: A designer’s showcase cottage filled with eclectic, stylish collectibles; create a cozy nook, bunk bed, or window seat.

Food & Grilling: Make-ahead breakfasts, pro grilling dos and don’ts, cutting board care, stuffed peppers with couscous & feta, how to make maple butter, Mexican tortilla soup.

Workshop: Heated waterlines, fixes for vinyl floors, how to tell if a wall is load-bearing.

The Family Issue (Early Summer)

How to keep everyone, from kids to grandparents, happy and safe at the lake:• A young family takes on the DIY renovation of a

cottage resort and revitalizes a community• Health special: what you need to know about

sunscreen; how to keep everyone protected from Lyme disease

• Cottage cats: care and safety for your family pet at the lake, plus reader stories

Decor & Design: Use paint to transform your cottage, plus four unique, architecturally designed Manitoba cottages. Food & Grilling: Hearty salads that travel, how to gussy up avocados, induction cooktops, new ways to use chipotles.Workshop: Installing a barn door, fluorescent light fixes, pegboard-style coat rack.

The Get Outside Issue (Winter)

Winter is a fantastic time for cottagers to enjoy the great outdoors:

• A guide to buying and using the latest crop of snowmobiles

• B.C. cottagers who surf, all winter long, in Haida Gwaii

• The latest snow-based, cold-weather outdoor activity

Decor & Design: How to incorporate a hot tub into your cottage design.

Food & Grilling: Take me down to fungi town – cooking with mushrooms, dry pan charring, caramelized onion tarte tatin.

Workshop: Heated jackets, simple repairs for snowmobiles, wood chisel techniques.

The Grilling Issue (May)

Barbecue special! Next-level tips from our Grill Genius, David Zimmer; the ultimate BBQ tune-up guide for Spring; the latest grilling accessories; tasty & easy cottage recipes.

Profile of a unique cottage community of float cabins on the Sunshine Coast of B.C.

How to spruce up your boat for the season, from bow to stern and everything in between.

Decor & Design: DIY makeover of a simple cottage; cottage kitchens we love.

Food & Feast: Crusts for grilled meat, brining trout, chicken and waffles, Aussie-style hand pies, three new Canadian gins.

Workshop: Tools that help you drill straight, planning an easy-drain plumbing system, three siding types.

The Entertaining Issue (Summer)

How to host a crowd: tips and tricks for having guests at the lake without losing your peace of mind, including easy DIY plans for three handmade wooden games that are perfect for playing with cottage visitors.

Profile of cottagers at a remote lake who can always find room for one more guest.

Everyone loves a beach: What makes them special and the science behind them, from coast to coast to coast.

Decor & Design: Inspiring screened porches.

Food & Grilling: Classic mixed grill, refreshing fruit drinks and shandies, Brazilian grilled pineapple for the Olympics, watermelon 101.

Workshop: A simple whittling project, roof safety equipment, concrete step repair.

The DIY Issue (Fall)

Our annual renovation special for handy cottagers:

• Profile of a DIY cottage built from the ground up – with help from Google

• Time for a new bathroom? How to add one to your cottage

• Components you’ll need for a solar power system

Cottage Plans: Special multi-page section from builders across Canada.

Decor & Design: The latest in woodstoves.

Food & Grilling: Three ways to do pork, retro sandwich fillings, a celebration of apples, cider drinks, Irish soda bread.

Workshop: Valuable antique tools hidden in your workshop, ways to prevent animal damage to vehicles, timber-framing hardware, sink trap problems and how to fix them.

Blue Ant Media130 Merton St., Suite 200

Toronto, ON m4s 1a9416 646-4434

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SPACE CLOSE: JANUARY 20 | MAIL DATE: FEBRUARY 25

SPACE CLOSE: APRIL 13 | MAIL DATE: MAY 19

SPACE CLOSE: JULY 22 | MAIL DATE: AUGUST 29

SPACE CLOSE: MARCH 2 | MAIL DATE: APRIL 7

SPACE CLOSE: MAY 24 | MAIL DATE: JUNE 28

SPACE CLOSE: OCTOBER 3 | MAIL DATE: NOVEMBER 10

2016 National AdvertisingNational Advertising Rate Card No. 29. Effective January 1, 2016

2016 National Rates (Gross)

2016 Publishing Schedule

National advertisers will see their ad in both the print and digital edition of Cottage Life

1 × 3 × 6 ×

Full Page $13,500 $13,000 $12,500

DPS 25,250 24,500 23,750

IFC Spread 29,000 28,200 27,350

IFC 17,425 16,900 16,500

IBC 14,750 14,300 13,900

OBC 17,425 16,900 16,500

²⁄³ Page 9,950 9,700 9,400

½ Page 8,500 8,300 8,100

¹⁄³ Page 6,650 6,450 6,300

½ Page Spread 15,300 14,850 13,900

Issue Space Closing Material Closing Mail Date

Spring The Advice Issue January 20 February 1 February 25

May The Grilling Issue March 2 March 15 April 7

Early Summer The Family Issue April 13 April 26 May 19

Summer The Entertaining Issue May 24 June 6 June 28

Fall The DIY Issue July 22 August 5 August 29

Winter The Get Outside Issue October 3 October 17 November 10

Advertise with us:

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In every issue:✓ Fabulous food, décor & design tips✓ Workshop DIY✓ Boating

For advertising information:130 Merton St., Suite 200

Toronto, ON m4s 1a9416 646-4434

mailto:[email protected]

Printing Method Computer-to-Plate / Web OffsetBindery Method Perfect Bound

Book Trim Size 8" × 10.875"Non-Bleed Page 7" × 10"Bleed Page 8.25" × 11.125"Bleed ½ Page 8.25" × 5.5625"Non-Bleed DPS 15" × 10"Bleed DPS 16.25" × 11.125"

MECHANICAL INFORMATION STANDARD UNIT SIZES

Safety Margins: Keep .25" safety margin in from edge on all live matter. Allow additional .125" gutter safety per page on live matter that crosses the gutter.

Ad Size Non-Bleed

Trim Size for Bleed Ads

Full Page 7" × 10" 8" × 10.875"

²∕³ .5" × 9.75" 4.9375" × 10.875"

½ Page (horizontal) 6.8125" × 4.8125" 8" × 5.3125"

¹∕³ Page (vertical) 2.1875" × 9.75" 2.6875" × 10.875"

¹∕³ Page (square) 4.5" × 4.8125" n/a

DPS 15" × 10" 16" × 10.875"

½ Page Spread 15" × 4.8125" 16" × 5.3125"

DIGITAL REQUIREMENTS FOR ADVERTISING MATERIALCottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.• We only accept PDF-X1a files (ensure that files are 300 dpi).• Document built to trim size must include .125" bleed.• Images should be a minimum resolution of 300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to CMYK.• Type should be a minimum of 8 point. Reverse type less than 12 point is not

suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.

• Ink density for all four colours must not exceed 280%.• Supply single pages and not spreads. Single pages should be no more than

trim plus bleed.• Supply ad material via AdDirect ad portal. Must be accompanied by a

colour proof (see proofing requirements below) generated from the supplied PDF-X1a file.

• Please be sure to include trim, crop marks and bleed on your proof.• Advertisers and/or advertising agencies assume full responsibility for all

content of advertisements and any claim made against Cottage Life because of such content.

• Cottage Life reserves the right to refuse any or all copy deemed by Cottage Life to be unsuitable.

• All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.

PROOF REQUIREMENTS• Cottage Life will not be responsible for ad reproduction if correct proof is not

supplied.• SWOP certified hardcopy proofs such as EPSON or FUJI are required as a

colour accurate guide for reproduction.• Hardcopy proofs are also required for ads submitted via Ad portal and FTP site.• Note: Any and all colour proofs are only an approximation of colour

reproduction.• Refer to DMAC standards for further requirements at

http://magazinescanada.ca/dmacs.php

Cottage Life office: 130 Merton Street, Suite 200, Toronto, ON M4S 1A9Attn: Production Department

PAYMENT TERMS Terms 30 days. All advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Advertisers will be invoiced upon publication date, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.

COPY AND CONTRACTSa. No cancellations accepted after space closing date.b. Rates quoted are for space only and assume Advertiser supplies final files meeting Publisher’s

specifications.c. All contracts, material, and insertion orders are to be sent to Cottage Life magazine, 54 St.

Patrick Street, Toronto, Ontario m5t 1v1. The Publisher will not accept responsibility for material lost or damaged en route.

d. Frequency discounts are based on a contract period of 12 consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted for will be short-rated.

e. Earned rates will apply, except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate.

f. The acceptance or execution of an order is subject to the Publisher’s approval.g. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts,

orders, or copy instruction that conflict with the Publisher’s policies.h. All advertising is published upon the understanding that the Advertiser and the Advertising

Agency assume full liability for all electronic advertising material submitted, printed, or published.i. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and

severally liable for such monies as are due and payable to the Publisher.j. The liability of the Publisher for any error for which it may be held legally responsible will

not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key numbers or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specifications or after material closing date.

k. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of God, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing, or distributing Cottage Life.

l. The Publisher will not be responsible for any advertising materials not requested for return within one year of previous usage.

m. All advertising material produced by Cottage Life will remain the property of Cottage Life until paid for, in full, by the Advertiser.

n. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.

Mechanical Specs (National Advertising)

Production ManagerJodi Brooks 416-599-2000 ext. [email protected]

Assistant Production ManagerDenise Gray 416-599-2000 ext. 291 [email protected]

2016 National Advertising


Toronto, ON m4s 1a9416 646-4434

http://magazinescanada.ca/dmacs.php

addirect.sendmyad.com

addirect.sendmyad.com

$$$/Dialog/Behaviors/GoToView/DefaultURL

2016 Cottage Properties AdvertisingRates & Dates

2016 Cottage Properties Rates


Size 1–2 times 3–5 times 6 times

Double (supplied) $370 $350 $325

Triple (supplied) $515 $490 $465

Quadruple (supplied) $635 $605 $575

• Supplied ads are sent to Cottage Life in accordance with our material specifications as outlined on the back panel of the rate card.

Realtor ProgramPurchase gift subscriptions of Cottage Life magazine for your favourite clients at discounted rates.








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The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.

CirculationOntario East Circulation: 61,049 Source: CCAB March 2015

Cottagers are a lucrative market for advertisers, and The Cottage Property section is the perfect place to reach prospective buyers and renters. Featured in every issue of Cottage Life, this section is designed specifically to promote cottage real estates sales and rentals. Cottage Life is well positioned to deliver a larger targeted audience to agents, brokers, property renters and owners.

Payment Policy for all Cottage Properties AdvertisersPayment in full (VISA, MasterCard, Amex, or cheque) must be included with your order and received in our office by 3 p.m. on the space closing date of each issue.

Frequency discounts are based on a contract period of 12 months commencing with the Advertiser's first insertion. Short-rating will apply if cancellations occur.

Cottage Properties ClassifiedsCottage Properties

May 2015 cottagelife.com 119

COTTAGE PROPERTIESReal estate sales, rentals, and services

Carl Thomas Broker - Owner

View more pictures at www.carlthomas.caCall for free St. Joseph Island info package

[email protected]

BEAUTIFUL ST. JOSEPH ISLANDQuiet secluded 2A site with deep waterfront and boat launch. Hardwood floors, oak cabinetry, 2 full baths, finished basement and great views. Oversized garage with heat and hydro. Looking for the perfect summer retreat or year round home then move in and enjoy all the island has to offer.$359,000.

Carl Thomas triple_May15.indd 1 2015-03-24 4:02 PM

Marina MorleySales Representative

Sutton Incentive Realty Inc.705-627-1921www.marinamorley.com

Connecting you with “Stay-cation” homes. Work and play where you live.

Marina Morely_may15.indd 1 2015-03-25 6:08 PM

Sutton Group-Kawartha Lakes Realty Inc., BrokerageGrace Cork, Broker of Record/OwnerOffices in Coboconk & Fenelon Falls1-877-405-8484 ext 101 • [email protected]

This property had been a cherished family vacation destination for over 60 years.25 plus acres with 185 feet of excellent, wade in waterfront. Main cottage -3 bedrooms, cathedral

ceiling, wood burning fireplace, 2 bedroom Bunkie, westlip boathouse & breathtaking open lake views. $869,000.00

BALSAM LAKE ACREAGE – JUST LISTED

Grace Cork_May15.indd 2 2015-03-24 2:24 PM

McCallum Point, Lake of the Woods - $1,450,000Custom open concept 1.5 story year round 1,664 s/f lake home with 772 s/f upper loft and 1,664 s/f lower level walk-out. On 2.34 acres partially landscaped lot on Deception Bay with 140 feet shoreline and sand bottom swim area. Road access.

Black Sturgeon River - $275,000Open concept 1,344 s/f two bedroom raised bungalow with geothermal heating/cooling, built-in double garage on 0.30 of an acre with gentle sloping profile to water’s edge, approx. 100 feet frontage on Black Sturgeon River. Road access.

Whitefish Bay, Lake of the Woods - $499,900Quality custom built 1,220 s/f two bedroom, two bath lake home with double detached garage containing 250 s/f guest suite/office on 0.57 of an acre with 52 ft deep water frontage. Road access.

Pistol Lake, Minaki - $1,195,000This acreage offers an opportunity for family or friends to develop several private cottages while sharing an incredible sand beach and inspiring sunsets. 17.78 acres of partially landscaped vacant land with 1,738 feet of shoreline, including approx. 1,000 feet of fine sand beach. 2.5 hours from Winnipeg. Road access.

Middle Island, Lake of the Woods - $525,0001,026 s/f three bedroom cottage and 196 s/f hand-crafted log sleep cabin on 20.22 acres titled land with 1,155 feet wooded rock shoreline and soft sand beach. Crown land on two sides. Water access.

Bigstone Bay, Lake of the Woods - $790,000Low profile 3.5 acre island with 1,515 feet slate rock shoreline. 784 s/f hand-hewn two bedroom log cabin, 320 s/f hand-hewn log guest cabin, dockside gazebo, boathouse and much more. Water access.

Greg Kirby, BrokerCell: 807-466-8266www.kenoracottagecountry.com

J. James Bousquet Realty Inc.24 Water Street, Little Current, ON(705) 368-2271 • (705) 368-1096 fax

[email protected]

Prime Beaverstone Bay cottage situated on 2.5 acres with incomparable views southerly

toward Georgian Bay and northerly to the Killarney Mountain peaks. This island

property offers seclusion like no other. Featuring 3 bedrooms, 3pcs bath, large living room with stone fireplace, screened sunroom porch and large deck, detached guest house, boathouse storage, excellent protected deep

water harbour with docks. Beautiful natural surroundings of pine, granite and

Georgian Bay waters.

Bousquet_May15.indd 1 2015-03-16 5:07 PM

BEAUTIFUL SAND BEACH, LOG COTTAGE, NO YARD MAINTENANCE!! – Located 15 mins from golf course, grocery store & hospital. This rustic 2 bdrm log cottage

comes with 200 amp hydro service, drilled well, bunkie for your guests. The property has natural landscaping with no grass to cut and is situated right in the

middle of Square Bay, one of the islands finest sand beaches! Asking $250,000. MLS#1021778

J.A. ROLSTON LTD., BROKERAGE 1-800-461-0123 www.rolstons.com

MANITOULIN ISLAND

Rolstons_may15.indd 1 2015-03-24 12:28 PM

CONTACT DAVID CARLISLE -BROKER OF RECORD705-282-1500

dave@manitoulinrealestatebrokerage.comwww.manitoulinrealestatebrokerage.com

Spectacular custom designed log home of 3400 sq ft on 28 acres with 1900’ shoreline. Quality throughout on private bay overlook-ing North Channel. 4 bedrooms, 2 with ensuite, studio, double attached garage, open concept kitchen & dining with cathedral ceilings. One of a kind offering. $649,000.

Manitoulin Island Real Estate _may15.indd 1 2015-03-23 10:26 AM

OTTAWA RIVER - 250 ACRES OF WATERFRONT

Checkout [email protected]

613.226.9178 or 613.859.7740

250 ACRES WITH 450’ WATERFRONT. 90K WEST OF OTTAWA, SOUTHWEST EXPOSURE. Only $250,000 plus tax.

M Armitage_may15.indd 1 2015-03-23 12:41 PM

Contact: MissRemax.comSusan ChrobakSales Representative

1-800-263-3434 Re/Max Realty Specialists Inc., Brokerage

(This is not a misprint!)One hour from Downtown Toronto

WATERFRONT ISLAND COTTAGES FOR SALE

LAKE SIMCOE $120,000 to $170,000

Remax Realty Spec_may15.indd 1 2015-03-12 11:09 AM

A Four Season Paradise Awaits YOUNorth Shore Lake Huron & Surrounding Lakes

Contact Catherine Green, Sales RepresentativeRoyal LePage Northern Advantage, BrokerageMobile 705-849-5357 www.catherinerealestate.ca

Royal Lepage Northern_spring15.indd 1 2015-01-22 2:39 PM

Hand crafted log home or cottage - open concept living - oak kitchen with loads of cupboards - custom log stair case to 3 bedrooms - 2 baths - w/o dining room to 32’ screened porch overlooking lake - sauna - gentle lot with 160’ shorelineOffered at $459,000.

Re/Max North Country Realty Inc.Kennisis/Redstone Area officeTed Vasey - Sales Representative

(705) [email protected] www.tedvasey.ca

DRAG LAKE

Ted Vasey_Spring15.indd 1 2015-02-11 5:01 PM

Advertise with us:Mylène Tomkin, Account Executive, Print Solutions416-440-7272 [email protected]

mailto:mtomkin%40cottagelife.com?subject=


2016 Cottage Properties Advertising Mechanical Specs


Toronto, ON m4s 1a9416 646-4434

Material Requirements Digital Requirements for Advertising MaterialCottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.• We only accept PDF-X1a files (ensure that files are

300 dpi).• Images should be a minimum resolution of

300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to CMYK.• Type should be a minimum of 8 point. Reverse type less

than 12 point is not suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.

• Ink density for all four colours must not exceed 280%.• Please be sure to include trim and crop marks on your file.• Advertisers and/or advertising agencies assume full

responsibility for all content of advertisements and any claim made against Cottage Life because of such content.



IMPORTANT NOTE: ANY EXCEPTIONS TO THESE SPECS MUST BE APPROVED BY PUBLISHER PRIOR TO SENDING

Material conversions and customs-brokerage costs will be billed net as production charges.

Custom Ad Rates (created by Cottage Life)Rate includes: ONE design and electronic assembly of ad, plus TWO copy revisions prior to first insertion. Additional revisions will be billed at $35 each. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.

Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction.

Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.

Cottage Life will not guarantee optimum reproduction, nor accept responsibility for error, if any materials are submitted later than the scheduled material-closing date.

Changes to Existing AdsNo changes can be made to supplied ads; the advertiser must re-supply the ad material.

Copy changes can be made to ads created by Cottage Life at a cost of $35 per revision. Changes to an ad that requires scanning illustrations or photographs will be charged $50.

Guidelines for an Effective Ad

Generally, for double and triple units, we suggest you provide a logo, one photo and no more than 50 words of copy, including your contact information. Make a trial setup of your ad by drawing up an ad frame—refer to the unit size chart at left for dimensions—and handwriting your information into it. If you can’t make it fit, chances are neither can we.

COPY Too much copy is worse than too little. Readers are less inclined to read your ad if it looks complicated or if the type is too small. Remember, the purpose of your ad is to get consumers who have an interest in your property or service to call you. Our staff will gladly work with you to ensure that your mes-sage is getting across.

LAYOUT If you have ideas about how the finished ad should look, please send along suggestions and/or a sketch of your proposed layout. If not, we will design your ad for you and allow you to approve it before it is published.

FINAL ASSEMBLY Cottage Life’s art department cannot start producing an ad until all the ad components are in our offices and final copy and layout options have been decided.

Additional changes mean additional charges:Included in the Custom Advertising rates are ONE design and electronic assembly, plus TWO opportunities to alter type or copy. Requests for any additional changes to either copy or design will be billed additional production charges.

Size Dimensions

Double 2.125" wide × 1.625" deep

Triple 2.125" wide × 2.5" deep

Quadruple 2.125" wide × 3.375" deep

Standard Cottage Properties Unit Size

mailto:dgray%40cottagelife.com?subject=

2016 Showcase AdvertisingRates & Dates

2016 Showcase Rates


Size 1 time 2 times 3 times 4 times 5 times 6 times 7 times*

Single (supplied) $1,070 $995 $840 $810 $785 $755 $725

Double (supplied) $1,875 $1,760 $1,484 $1,428 $1,390 $1,330 $1,310

Triple (supplied) $2,560 $2,390 $2,085 $1,968 $1,895 $1,820 $1,800

* The 7x rates are extended to advertisers booking all six issues and who are participating in the 2016 Cottage Life Show(s).

Extend your reach on cottagelife.comNew for 2016: Add a digital plan to your Showcase package

100,000 run of site impressions

$1,500

Big Box on the Dockside weekly e-newsletter

$600








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The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.

CirculationPaid Circulation: 69,476Source: CCAB March 2015

Readership: 1,266,000Cottagers are a lucrative market for advertisers to reach. Cottage Life readers are dual home owners with high house-hold income and high net-worth. Align your product in every issue with a mar-ket that looks to Cottage Life as the go-to resource. Showcase is a special display section for direct and retail advertisers.

Payment Policy for all Showcase AdvertisersAll advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Advertisers will be invoiced upon publication with terms of net 30 days, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.

Pre-authorized Payment Discount Program: Provide credit card pre-authorization (or post-dated cheques) for payment of each insertion of your contract at time of booking and receive a $50 discount per insertion. Payment will be charged on date of invoice date of each insertion. (Exception: first insertion for first-time advertisers will be charged at time of booking). Consult your Account Manager for more details.

Frequency discounts are based on a contract period of 12 months commencing with the Advertiser's first insertion. Short-rating will apply if cancellations occur.

Summer 2015132 cottagelife.com

Cottage Improvements, Furnishings, Rec & Leisure

• CUSTOM • DESIGN • FLEXIBILTY • QUALITY• CUSTOM • DESIGN • FLEXIBILTY • QUALITY

Visit our on-line Design Portfolio tosee a sample of custom designs.

1-800-361-7449 www.normerica.com

TM

MODEL HOME LOCATION - INNISFIL BEACH RD. EXIT & HWY.400

NORMERICATIMBER HOMES & COTTAGES

• CUSTOM • DESIGN • FLEXIBILTY • QUALITY

SINCE1979

PINE LOG HOMESAND COTTAGES• Beautiful• Energy Efficient• Custom designs

Catalogue $10 (46 designs/94 floor plans)FOUR SEASONS LOG HOMES, Parry Sound Industrial Park,Box 631, Parry Sound, Ont. P2A 2Z1, Tel. (705) 342-5211 Fax: (705) 342-9529

www.fourseasonsloghomes.com

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8809 Wellington County Rd 124near Erin, Ontario (519) 833-9972

Call 519-743-4151 to order

Lollygagger Collection schreiters.ca

R E PA I R S & R E S T O R A T I O N

R e c a n v a s i n g • F i b r e g l a s s i n gR e s t o r e d c a n o e s f o r s a l e

2 5 y e a r s e x p e r i e n c e

P H : 7 0 5 - 7 3 8 - 5 6 4 8E : f a r r d j @ n e x i c o m . n e tw w w . d o u g l a s c a n o e s . c a

R i F i b l i

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Advertise with us:Mylène Tomkin, Account Executive, Print Solutions416-440-7272 [email protected]

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2016 Showcase Advertising Mechanical Specs


Toronto, ON m4s 1a9416 646-4434

Material Requirements Digital Requirements for Advertising MaterialCottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.• We only accept PDF-X1a files (ensure that files are

300 dpi).• Images should be a minimum resolution of

300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to CMYK.• Type should be a minimum of 8 point. Reverse type less

than 12 point is not suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.

• Ink density for all four colours must not exceed 280%.• Please be sure to include trim and crop marks on your file.• Advertisers and/or advertising agencies assume full

responsibility for all content of advertisements and any claim made against Cottage Life because of such content.



IMPORTANT NOTE: ANY EXCEPTIONS TO THESE SPECS MUST BE APPROVED BY PUBLISHER PRIOR TO SENDING

Material conversions and customs-brokerage costs will be billed net as production charges.

Custom Ad Rates (created by Cottage Life)Rate includes: ONE design and electronic assembly of ad, plus TWO copy revisions prior to first insertion. Additional revisions will be billed at $35 each. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.

Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction.

Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.

Cottage Life will not guarantee optimum reproduction, nor accept responsibility for error, if any materials are submitted later than the scheduled material-closing date.

Changes to Existing AdsNo changes can be made to supplied ads; the advertiser must re-supply the ad material.

Copy changes can be made to ads created by Cottage Life at a cost of $35 per revision. Changes to an ad that requires scanning illustrations or photographs will be charged $50.

Guidelines for an Effective Ad Generally, for a single-unit Showcase ad, a good setup consists of a headline of 4 to 8 words, a logo, one photo or il-lustration, and no more than 40 words of body copy including your company name and contact information. For double and triple units, we suggest you make a trial setup of your ad by draw-ing up an ad frame—refer to the Unit Size chart (below) for dimensions—and handwriting your information into it. If you can’t make it fit, chances are neither can we.

Copy Too much copy is worse than too little. Readers are less inclined to read your ad if it looks complicated or if the type is too small. Remember, the purpose of your ad is to get consumers who have an interest in your product or service to call you. Our staff will gladly work with you to ensure that your message is getting across.

Layout If you have ideas about how the finished ad should look, please send along suggestions and/or a sketch of your proposed layout. If not, we will design your ad for you and allow you to approve it before it is published.

Final Assembly Cottage Life’s art department cannot start producing an ad until all the ad components are in our offices and final copy and layout options have been decided.

Additional changes mean additional charges Included in the Custom Advertising rates are ONE design and electronic assembly, plus TWO opportunities to alter type or copy. Requests for any additional changes to either copy or design will be billed additional production charges.

Size Dimensions

Single 2.125" wide × 2.25" deep

Double Vertical 2.125" wide × 4.75" deep

Triple Vertical 2.125" wide × 7.25" deep

Double Horizontal 4.375" wide × 2.25" deep

Triple Horizontal 6.875" wide × 2.25" deep

Standard Showcase Unit Size

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