site@web - strategic digital marketing services
DESCRIPTION
We, Site@Web, act as a Social Business development partner for you. We help you to evolve marketing strategies to tap the enormous opportunities of wealth creation using the various social media platforms on the web. With our unique and established EASY approach, we ensure the best results for every single customer engagement. We ensure an effective web presence and result oriented social media strategy for our clients. Our incessant focus on integrating,sustaining, establishing and optimizing the Social Business will ensure the best ROI for our clients. Our independent point of view will add a new dimension to our client’s new social media marketing strategies. Thus providing freedom to our clients from the mundane social media updating tasks. Resulting the best utilization of energy and time on their core competencies. Site@Web is the web development and Social Business division of Astra Infotech, a software engineering consulting company established in 1994.TRANSCRIPT
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Social Business, the Site@Web way
UAE Business Support Ini1a1ve
Vipin Kumar Strategic Marke,ng Consultant
+971 55 828 0235
[email protected] www.siteatweb.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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• EXPO: 2020 • Social Business • Strategic Digital MarkeCng • Site at Web & Services • Further Steps • Conclusion
Social Business, the Site@Web way -‐ Agenda
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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EXPO 2020 -‐ Opportunity of the decade
• The biggest event ever announced in UAE so far
• 5 – 6 years of predictable business growth
• New projects worth Mul1 Billion AED
• ConstrucCon, Tourism, Hospitality are the few top investment areas
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Social Business
• The new business model • Goes beyond geographical barriers
• A 24/7 live model • Possibility to create a posiCve impact through the viral reach
• Convergence of social media to result on a Social Business model
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Social Business – Why you need?
• Internet has brought a complete change in business paradigm
• Social Media is no more a nice to have
• Wide acceptance of smart phones
• The way people gather informaCon has completely changed
• Social media presence has to converge to Social Business
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Strategic Digital MarkeCng
• The whole new markeCng channel
• Enabling to reach, once that was not reachable
• Opportunity to get con1nuously engaged
• Easy to stay-‐in-‐touch • Efficient and cost-‐effecCve customer support
• Top of the mind recall – many touch points
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Strategic Digital MarkeCng – Why you need?
• MarkeCng is the back-‐bone of any business
• Presence in virtual world has become as important or more than the physical world
• It provides you an un-‐precedent reach to the potenCal customers
• Target markets are more engaged
• Emerged as the best plaborm to stay-‐in-‐touch
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Site at Web
• A strategic digital markeCng company
• A services company to integrate social media & establish your web idenCty
• Transforming social media presence to Social Business with strategic marke1ng services
• A long term Social Business partner for you
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Site@Web Services – Responsive Websites
• Why you need this? • Your virtual idenCty • Establishing your brand • Digital world markeCng • Social media to Social Business • Expanding reach via mobile plaForm
• What are the benefits? • A perfect digital world presence • Easy access through smart phones • Social media for lead genera1on • Hassle free content updates • 24/7 Social Business readiness
• What is this? • Content driven • Business oriented • Integrated social media • Dynamic content updates • Mobile plaborm opCmized • Easy navigaCon and intuiCve • Built in Social Business readiness
www.siteatweb.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Site@Web Services – Content Updates
• Why you need this? • AgracCng more visitors • Retaining customers • Efficient internet search results • To integrate well with social media • To be an informaCon power house
• What are the benefits? • More visits, more leads • Repeated visits, boosted loyalty • Easily searchable, beIer business • Social media for viral markeCng • Established authenCcity
• What is this? • Content is King • Unique content, no more a choice • Keeping the site live & fresh • To engage customer constantly • Reason for prospect’s revisit • Consistent updates • In tune with latest Google search
algorithm
www.siteatweb.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Site@Web Services – Mobile Apps
• Why you need this? • Constant touch with the customer • To increase the reach • Sell your products & services • Mobile plaborm, no more a choice • Social Business markeCng tool
• What are the benefits? • Top of the mind brand recall • Always near to the customer • Improved customer convenience • Easy applicaCon maintenance • Engaged customers, beIer business
• What is this? • State-‐of-‐art way of doing business • Mobile access to your website • Efficient stay-‐in-‐touch mechanism • Customer support applicaCons • An efficient marke1ng tool • Extended business process
automaCon
www.siteatweb.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Site@Web Services – Email MarkeCng
• Why you need this? • To spread your message • To enhance markeCng efforts • Top of the mind brand re-‐call • Product & service updates • To generate more business leads
• What are the benefits? • Highly cost effecCve markeCng • Easy to create & disseminate • Excellent reach • Easiest stay-‐in-‐touch mechanism • Easily repeatable
• What is this? • TradiConal internet markeCng tool • An unavoidable markeCng strategy • Efficient reach, easy execuCon • Most cost-‐effec1ve • An efficient tool for lead generaCon • Predictable results, if done correctly
www.siteatweb.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Site@Web Services – Webinars
• Why you need this? • Part of your brand markeCng • In order to conduct product training • Customer support • Partner educaCon & support • Reduce your training logis1cs costs • What are the benefits? • Less travel • More flexible • Easily recordable to reproduce • Efficient geographical reach • Live & interac1ve with parCcipants
• What is this? • EffecCve tool for communicaCon • Brilliant tool for internet markeCng • Flexible training delivery • Less travel, beger results • Excellent geographical reach • More producCve, yet cost effecCve
www.siteatweb.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Site@Web Services – SEO
• Why you need this? • To be findable in the internet • Againing the top rank • Show up in the relevant search • Business lead generaCon • Web world survival
• What are the benefits? • Easily findable • More traffic to the website • More digital world popularity • Top ranking, resulCng more leads • Digital presence to Social Business
• What is this? • Search Engine OpCmizaCon • Making your website searchable • Beger results on organic search • Design & content opCmizaCon • Target market focus • Convert websites for lead generaCon
www.siteatweb.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Site@Web Services – eNewslegers
• Why you need this? • To inform & engage your customers • Product & services educaCon • To establish a community • To improve your brand recall • An emo1onal bonding
• What are the benefits? • Improved customer loyalty • EffecCve markeCng • Top of the mind re-‐call • Repeated sale • Excellent brand authenCcity
• What is this? • A branding acCvity • An excellent stay-‐in-‐touch tool • Medium to communicate regularly • Products and services news • Community building set up • A consistent markeCng channel
www.siteatweb.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Site@Web Services – Business Networking
• Why you need this? • To improve your business • To find partners & associates • To create more reach • To be in the business • To establish • What are the benefits? • Win-‐win business partnerships • Word of mouth marke1ng • Improved credibility • Business expansion • More connected, more business
• What is this? • MeeCng up with likeminded people • Business is nothing but networking • Gemng connected • Secret of growing is sharing • Complement than compete • ‘Togetherness’ brings producCvity
www.siteatweb.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Social Business – What we have done?
• Responsive websites • www.dli-‐it.com • www.energylogisCcsme.com • www.equae.net • www.DigitalprinCnguae.com
• Content Updates • www.arabia365.com
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Social Business – How do we kick-‐start?
• One on one discussion to determine the scope
• Project proposal from Site@Web
• Purchase order from the client
• Project kick-‐start
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Conclusion
• EffecCve associaCon • Successful implementaCon • Win-‐Win business scenario
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.
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Social Business & Strategic Digital MarkeCng
So, why wait, let’s start!
Contact Us. Today!
Vipin Kumar
+971 55 828 0235
[email protected] www.siteatweb.com
Thank You.
©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.